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Storyscaping

Author: Gaston Legorburu
Publisher: John Wiley & Sons
ISBN: 1118871235
Category : Business & Economics
Languages : en
Pages : 291

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Book Description
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

Kiowa Ethnogeography

Author: William C. Meadows
Publisher: University of Texas Press
ISBN: 0292778449
Category : Social Science
Languages : en
Pages : 367

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Book Description
Examining the place names, geographical knowledge, and cultural associations of the Kiowa from the earliest recorded sources to the present, Kiowa Ethnogeography is the most in-depth study of its kind in the realm of Plains Indian tribal analysis. Linking geography to political and social changes, William Meadows applies a chronological approach that demonstrates a cultural evolution within the Kiowa community. Preserved in both linguistic and cartographic forms, the concepts of place, homeland, intertribal sharing of land, religious practice, and other aspects of Kiowa life are clarified in detail. Native religious relationships to land (termed "geosacred" by the author) are carefully documented as well. Meadows also provides analysis of the only known extant Kiowa map of Black Goose, its unique pictographic place labels, and its relationship to reservation-era land policies. Additional coverage of rivers, lakes, and military forts makes this a remarkably comprehensive and illuminating guide.

Curating America

Author: Richard Rabinowitz
Publisher: UNC Press Books
ISBN: 1469629518
Category : History
Languages : en
Pages : 393

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Book Description
How do history museums and historic sites tell the richly diverse stories of the American people? What fascinates us most about American history? To help answer these questions, noted public historian Richard Rabinowitz examines the evolution of public history over the last half-century and highlights the new ways we have come to engage with our past. At the heart of this endeavor is what Rabinowitz calls "storyscapes--landscapes of engagement where individuals actively encounter stories of past lives. As storyscapes, museums become processes of narrative interplay rather than moribund storage bins of strange relics. Storyscapes bring to life even the most obscure people--making their skills of hands and minds "touchable," making their voices heard despite their absence from traditional archives, and making the dilemmas and triumphs of their lives accessible to us today. Rabinowitz's wealth of professional experience--creating over 500 history museums, exhibitions, and educational programs across the nation--shapes and informs the narrative. By weaving insights from learning theory, anthropology and geography, politics and finance, collections and preservation policy, and interpretive media, Rabinowitz reveals how the nation's best museums and historic sites allow visitors to confront their sense of time and place, memories of family and community, and definitions of self and the world while expanding their idea of where they stand in the flow of history.

Sovereign Screens

Author: Kristin L. Dowell
Publisher: U of Nebraska Press
ISBN: 1496209729
Category : Social Science
Languages : en
Pages : 326

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Book Description
While Indigenous media have gained increasing prominence around the world, the vibrant Aboriginal media world on the Canadian West Coast has received little scholarly attention. As the first ethnography of the Aboriginal media community in Vancouver, Sovereign Screens reveals the various social forces shaping Aboriginal media production including community media organizations and avant-garde art centers, as well as the national spaces of cultural policy and media institutions. Kristin L. Dowell uses the concept of visual sovereignty to examine the practices, forms, and meanings through which Aboriginal filmmakers tell their individual stories and those of their Aboriginal nations and the intertribal urban communities in which they work. She explores the ongoing debates within the community about what constitutes Aboriginal media, how this work intervenes in the national Canadian mediascape, and how filmmakers use technology in a wide range of genres--including experimental media--to recuperate cultural traditions and reimagine Aboriginal kinship and sociality. Analyzing the interactive relations between this social community and the media forms it produces, Sovereign Screens offers new insights into the on-screen and off-screen impacts of Aboriginal media.

Crossing Borders, Dissolving Boundaries

Author: Hein Viljoen
Publisher: Rodopi
ISBN: 9401209081
Category :
Languages : en
Pages : 324

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Book Description
Borders separate but also connect self and other, and literary texts not only enact these bordering processes, but form part of such processes. This book gestures towards a borderless world, stepping, as it were, with thousand-mile boots from south to north (even across the Atlantic), from South Africa to Scandinavia. It also shows how literary texts model and remodel borders and bordering processes in rich and meaningful local contexts. The essays assembled here analyse the crossing and negotiation of borders and boundaries in works by Nadine Gordimer, Ingrid Winterbach, Deneys Reitz, Janet Suzman, Marlene van Niekerk, A.S. Byatt, Thomas Harris, Frank A. Jenssen, Eben Venter, Antjie Krog, and others under different signs or conceptual points of attraction. These signs include a spiritual turn, eventfulness, self-understanding, ethnic and linguistic mobilization, performative chronotopes, the grotesque, the carceral, the rhetorical, and the interstitial. Contributors: Ileana Dimitriu, Heilna du Plooy, John Gouws, Anne Heith, Lida Krüger, Susan Meyer, Adéle Nel, Ellen Rees, Johan Schimanski, Tony Ullyatt, Phil van Schalkwyk, Hein Viljoen.

International Handbook of Practical Theology

Author: Birgit Weyel
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110618397
Category : Religion
Languages : en
Pages : 586

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Book Description
Practical theology has outgrown its traditional pastoral paradigm. The articles in this handbook recognize that faith, spirituality, and lived religion, within and beyond institutional communities, refer to realms of cultures, ritual practices, and symbolic orders, whose boundaries are not clearly defined and whose contents are shifting. The International Handbook of Practical Theology offers insightful transcultural conceptions of religion and religious matters gathered from various cultures and traditions of faith. The first section presents ‘concepts of religion’. Chapters have to do with considerations of the conceptualizing of religion in the fields of ‘anthropology’, ‘community’, ‘family’, ‘institution’, ‘law’, ‘media’, and ‘politics’ among others. The second section is dedicated to case studies of ‘religious practices’ from the perspective of their actors. The third section presents major theoretical discourses that explore the globally significant diversity and multiplicity of religion. Altogether, sixty-one authors from different parts of the world encourage a rethinking of religious practice in an expanded, transcultural, globalized, and postcolonial world.

Place, Race, and Story

Author: Ned Kaufman
Publisher: Routledge
ISBN: 1135889724
Category : Architecture
Languages : en
Pages : 434

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Book Description
In Place, Race, and Story, author Ned Kaufman has collected his own essays dedicated to the proposition of giving the next generation of preservationists not only a foundational knowledge of the field of study, but more ideas on where they can take it. Through both big-picture essays considering preservation across time, and descriptions of work on specific sites, the essays in this collection trace the themes of place, race, and story in ways that raise questions, stimulate discussion, and offer a different perspective on these common ideas. Including unpublished essays as well as established works by the author, Place, Race, and Story provides a new outline for a progressive preservation movement – the revitalized movement for social progress.

A Guide to Collaborative Communication for Service-Learning and Community Engagement Partners

Author: Rebecca Dumlao
Publisher: Taylor & Francis
ISBN: 1000978990
Category : Education
Languages : en
Pages : 184

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Book Description
This book focuses on partnerships at the most basic level of interaction – between two people as they work toward common goals. Interpersonal dynamics described in this book are intended to guide formal and institutional relationships between members of a community or community organization on the one hand and representatives from campus on the other. Collaborative communication principles and practices shared can form a foundation for individuals to build flexible, lasting relationships that will weather most challenges and sustain the larger partnerships of their respective organizations.This book offers a conceptual framework of collaborative communication to build and sustain partnerships, recognizing that relationships change over time as the people involved and their circumstances evolve. Collaborative communication uses a repertoire of knowledge and skills that allow partners to make choices that fit their situation or context and to work through differences and challenges as they occur, to include managing conflict and navigating cultural differences. It further takes into account the different means of communication, whether face-to-face, using e-mail, text messaging, or social media. Readers will appreciate the numerous real world examples that illustrate and bring its key concepts to life.This book is addressed to partners at all levels focused on community engagement and service-learning. It is intended for preparing college students to work more effectively in the community, as well as for workshops for community and campus members who work with service-learning students. It can equally be used in leadership workshops in academic and community settings. Scholars, students, or community members involved in community engaged research will also find useable ideas for their work. The appendices offer an annotated bibliography of useful resources and provide readers with a repertoire of activities for building a collaborative communication repertoire.

Challenging History

Author: Leah Worthington
Publisher: Univ of South Carolina Press
ISBN: 1643362011
Category : History
Languages : en
Pages : 195

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Book Description
A collection of essays that examine how the history of slavery and race in the United States has been interpreted and inserted at public historic sites For decades racism and social inequity have stayed at the center of the national conversation in the United States, sustaining the debate around public historic places and monuments and what they represent. These conversations are a reminder of the crucial role that public history professionals play in engaging public audiences on subjects of race and slavery. This "difficult history" has often remained un- or underexplored in our public discourse, hidden from view by the tourism industry, or even by public history professionals themselves, as they created historic sites, museums, and public squares based on white-centric interpretations of history and heritage. Challenging History, through a collection of essays by a diverse group of scholars and practitioners, examines how difficult histories, specifically those of slavery and race in the United States, are being interpreted and inserted at public history sites and in public history work. Several essays explore the successes and challenges of recent projects, while others discuss gaps that public historians can fill at sites where Black history took place but is absent in the interpretation. Through case studies, the contributors reveal the entrenched false narratives that public history workers are countering in established public history spaces and the work they are conducting to reorient our collective understanding of the past. History practitioners help the public better understand the world. Their choices help to shape ideas about heritage and historical remembrances and can reform, even transform, worldviews through more inclusive and ethically narrated histories. Challenging History invites public historians to consider the ethical implications of the narratives they choose to share and makes the case that an inclusive, honest, and complete portrayal of the past has the potential to reshape collective memory and ideas about the meaning of American history and citizenship.

The Poetics of Land and Identity Among British Columbia Indigenous Peoples

Author: Christine J. Elsey
Publisher: Fernwood Publishing
ISBN: 1773637193
Category : Social Science
Languages : en
Pages : 144

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Book Description
The Poetics of Land and Identity is about the meaning of land for the many diverse First Nations within British Columbia. The work offers a study of the folklore and symbolic traditions within many Aboriginal regions and illustrates how these traditions emphasize the importance of orality and poetics as the defining factor in the value of land. Christine J. Elsey offers a deft, scholarly discussion of these “storyscapes,” providing us with a point of access for understanding First Nations’ perspectives on the world and their land. She provides an important alternative to the monetary, exploitative, resource-driven view of nature and land ownership and highlights the conflicts between the colonial, Western perspective of nature and the holistic view of First Nations people.