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Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Get Book Here
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Author: Kevin Simler
Publisher: Oxford University Press
ISBN: 0190495995
Category : Psychology
Languages : en
Pages : 417
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Book Description
Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is the elephant in the brain. Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen? Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their official ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.
Author: Susan Nance
Publisher: JHU Press
ISBN: 1421408732
Category : History
Languages : en
Pages : 306
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Book Description
How the lives and labors of nineteenth-century circus elephants shaped the entertainment industry. Consider the career of an enduring if controversial icon of American entertainment: the genial circus elephant. In Entertaining Elephants Susan Nance examines elephant behavior—drawing on the scientific literature of animal cognition, learning, and communications—to offer a study of elephants as actors (rather than objects) in American circus entertainment between 1800 and 1940. By developing a deeper understanding of animal behavior, Nance asserts, we can more fully explain the common history of all species. Entertaining Elephants is the first account that uses research on animal welfare, health, and cognition to interpret the historical record, examining how both circus people and elephants struggled behind the scenes to meet the profit necessities of the entertainment business. The book does not claim that elephants understood, endorsed, or resisted the world of show business as a human cultural or business practice, but it does speak of elephants rejecting the conditions of their experience. They lived in a kind of parallel reality in the circus, one that was defined by their interactions with people, other elephants, horses, bull hooks, hay, and the weather. Nance’s study informs and complicates contemporary debates over human interactions with animals in entertainment and beyond, questioning the idea of human control over animals and people's claims to speak for them. As sentient beings, these elephants exercised agency, but they had no way of understanding the human cultures that created their captivity, and they obviously had no claim on (human) social and political power. They often lived lives of apparent desperation.
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Category : Civil service
Languages : en
Pages : 216
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Author: VJ Taylor
Publisher: AuthorHouse
ISBN: 1504928253
Category : Fiction
Languages : en
Pages : 269
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Book Description
Utburd is the story of a troubled teen who goes to live with her grandmother in Woodland, where her family has lived for over a hundred years. Willa has always been able to see and hear the dead, but Woodland brings that ability to a new level. Willa travels back in time to when her ancestors inadvertently create an Utburd, which will follow her back to her own time.
Author: Martin E. Ford
Publisher: Cambridge University Press
ISBN: 1108491650
Category : Education
Languages : en
Pages : 543
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Book Description
This book integrates evidence from motivational and evolutionary science to explain the essential nature of human motivation. Scholars, professionals, leaders, and students in psychology, education, and business will learn how goal-life alignment and 'thriving with social purpose' can inspire optimal functioning and enhance life meaning.
Author: David A. Schmaltz
Publisher: Berrett-Koehler Publishers
ISBN: 1605096121
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
Using a familiar metaphor, the creator of True North's Mastering Projects Workshop and Sun Microsystems Inc.'s Project Sun Workshop shows readers how anyone can transform a fuzzy project assignment into a meaningful, satisfying experience.
Author: Carl Safina
Publisher: Roaring Brook Press
ISBN: 1250144639
Category : Juvenile Nonfiction
Languages : en
Pages : 177
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Book Description
A young reader’s adaptation of The New York Times bestseller Follow researcher Carl Safina as he treks with a herd of elephants across the Kenyan landscape, then travel with him to the Pacific Northwest to track and monitor whales in their ocean home. Along the way, find out more about the interior lives of these giants of land and sea—how they play, how they fight, and how they communicate with one another, and sometimes with us, too. Weaving decades of field research with exciting new discoveries about the brain and featuring astonishing photographs taken by the author, Beyond Words: What Elephants and Whales Think and Feel gives readers an intimate and extraordinary look at what makes these animals different from us, but more important, what makes us all similar.
Author: Mohammad A. Chaudhry
Publisher: AuthorHouse
ISBN:
Category : Social Science
Languages : en
Pages : 508
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Book Description
"It was a pleasant surprise for me Ashraf Chaudhry, a capable and inspiring professor of English Literature and my friend and my colleague of 35 years, turn into a forceful political analyst, an enlightened commentator of national and international affairs, and an active sponsor of interfaith harmony in a foreign land. I have been reading his discourses on varied subjects with interest and am always impressed by the deep thinking and extensive reading that goes into writing them. This collection is a valuable contribution and should be welcomed by those who wish to read thoughts of a mature Pakistani mind in real perspective. Prof. M. H. Hamdani, former Principal, F. G. Syed College, Rawalpindi ****** Mr. Ashraf Chaudhry is one of Pakistan Link's most distinguished writers. His articles are studded with facts and figures that are strikingly revealing and wholly incontrovertible. The more learned and serious-minded readers admire Mr. Chaudhry for his insight, scholarship, and perspicacity. Akhtar Mahmud Faruqui, editor, Pakistan Link. ****** "In Rawalpindi, Professor Ashraf Chaudhry and I were neighbors. He was my senior. When the sub continent was divided in 1947, and PAkistan emerged as a new State, our parents migrated from the Indian territory to Pakistan. Prof. Chaundhry was a very brilliant and hard working student from his very childhood. He is a self-made man. I have read some of his articles and columns in the Pakistan Link. I was much impressed by the candidness and clarity of vision he brings to his writings. He supports democrary and condemns dictaorship. He writes on human rights and human values and believes in the presence of goodness in all human beings. He rejects sectarian and radical approach in religion, and stresses on the need of a pluralist aspect of religion. Often he underpins the problems, offers cautiously some solutions, and is never hesitant in naming the culprits. He rewards and censures the same political actors, depending on their performance, and hold no personal grudge against any one of them." Dr. Maqsood Jafri, author and political activist.
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ISBN:
Category : Public administration
Languages : en
Pages : 544
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Book Description
