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Author: Steve Miller
Publisher: Sound Wisdom
ISBN: 1640953442
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment. Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance. Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form—something that will create a powerful, uncopyable experience for your target customer. In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of Adaptive Innovation—what Steve Miller calls Stealing Genius™. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you, because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer. Featuring dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller’s proven six-step process for creating an uncopyable experience. You’ll learn how to: Do more than think outside the box—you’ll build a new box completely Identify your “Moose,” the distinctive customer/client profile for which you are hunting Leverage insight from daily experience, personal heroes, and organizations outside your industry to better serve your customers Flip the competition by doing the exact opposite of what those in your industry are currently doing Maximize your strategic innovation by bringing in a Stealing Genius™ facilitator If you are trying to anticipate the crowd’s movement, you might as well be following the crowd. Create a truly original brand experience and start pioneering in your industry by implementing the game-changing process of Stealing Genius™.
Author: Steve Miller
Publisher: Sound Wisdom
ISBN: 1640953442
Category : Business & Economics
Languages : en
Pages : 183
Get Book Here
Book Description
Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment. Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance. Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form—something that will create a powerful, uncopyable experience for your target customer. In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of Adaptive Innovation—what Steve Miller calls Stealing Genius™. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you, because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer. Featuring dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller’s proven six-step process for creating an uncopyable experience. You’ll learn how to: Do more than think outside the box—you’ll build a new box completely Identify your “Moose,” the distinctive customer/client profile for which you are hunting Leverage insight from daily experience, personal heroes, and organizations outside your industry to better serve your customers Flip the competition by doing the exact opposite of what those in your industry are currently doing Maximize your strategic innovation by bringing in a Stealing Genius™ facilitator If you are trying to anticipate the crowd’s movement, you might as well be following the crowd. Create a truly original brand experience and start pioneering in your industry by implementing the game-changing process of Stealing Genius™.
Author: Steve Miller
Publisher: Sound Wisdom
ISBN: 1640951717
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price. Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
Author: Steve Miller
Publisher: Sound Wisdom
ISBN: 1640955267
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable. Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that transcends trends and time. Each chapter is filled with actionable advice, real-life examples, and engaging anecdotes, making the art of personal branding both accessible and enjoyable. Whether you're a budding entrepreneur, a professional looking to stand out, or someone exploring personal branding, this book is your perfect companion. Uncopyable YOU is a journey into the heart of what makes a personal brand successful and enduring. Steve and Kay Miller guide you step-by-step to not just step out of the box but to create a box of your own. Embrace this journey to create a personal brand that's not only successful but truly, unmistakably uncopyable.
Author: Trent Reedy
Publisher: Scholastic Inc.
ISBN: 0545469899
Category : Juvenile Fiction
Languages : en
Pages : 232
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Book Description
You can't just ask for the chance to fly . . . When his dad announced they were moving to Iowa, Brian looked forward to making some new friends. But on his first day there he makes an enemy instead -- Frankie Heller, the meanest kid in town. Brian needs to hang out with someone cool to get back on track. . . .Alex has always been the coolest guy around, and good with money, just like his dad. But now the family is struggling, and he needs to make some cash to keep up appearances. Then an opportunity falls in his lap . . . .Max is a scientific genius, but his parents are always busy with their own work. Building an actual plane should get their attention -- if only he wasn't scared of heights . . . The answer to all three boys' problems starts with Max's secret flyer. But Frankie and the laws of popularity and physics stand in their way. Can they work together in time to get their plan AND their plane off the ground?
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Category : Books and bookselling
Languages : en
Pages : 808
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Book Description
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Category : Great Britain
Languages : en
Pages : 764
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Book Description
The "Gentleman's magazine" section is a digest of selections from the weekly press; the "(Trader's) monthly intelligencer" section consists of news (foreign and domestic), vital statistics, a register of the month's new publications, and a calendar of forthcoming trade fairs.
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Category : Early English newspapers
Languages : en
Pages : 876
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Book Description
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Category :
Languages : en
Pages : 780
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Book Description
Author:
Publisher: RH/Disney
ISBN: 0736424830
Category : Juvenile Fiction
Languages : en
Pages : 16
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Book Description
ENTER THE WORLD OF the Never Fairies where everyone lives in a lavishly-decorated tree, pixie dust is delivered daily, notes are written in Leaf Alphabet, and games of pea croquet are enjoyed by one and all. This charming reusable sticker book invites fans of the Disney Fairies to learn all about Tinker Bell and her friends, decorate beautiful scenes, and even decode a secret message from the Fairy Queen! With more than 40 reusable stickers, this book offers endless hours of entertainment.
Author: Faris Yakob
Publisher: Kogan Page Publishers
ISBN: 1398602515
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide. Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication. This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace.
