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Author: Nick Burcher
Publisher: Kogan Page Publishers
ISBN: 0749465638
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.
Author: Nick Burcher
Publisher: Kogan Page Publishers
ISBN: 0749465638
Category : Business & Economics
Languages : en
Pages : 296
Get Book Here
Book Description
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.
Author: Lesley Kagen
Publisher: SparkPress
ISBN: 194071656X
Category : Fiction
Languages : en
Pages : 334
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Book Description
After she's diagnosed with breast cancer, forty-nine-year-old Tess sets forth on a mission to complete her to-do list before, what she's sure is, her impending death. She needs to make peace with her estranged sister, Birdie, scatter her mother's long-kept ashes, rescue her daughter, Haddie, from the grip of an eating disorder, guide her teenage son, Henry, through a bumpy adolescence, and reignite the spark in her almost thirty-year marriage to her husband, Will. Tess is aided on her quest by narrator, Grace, who lends the story its most brilliant elements: subtle magical realism and deep psychological complexity. Is Grace an imaginary friend, guardian angel, or a part of Tess that knows better than she? The Resurrection of Tess Blessing is by turns poignant, gritty, spiritually uplifting, and hilarious as hell. Lesley Kagen has created an unforgettable, redemptive story about a middle-aged woman with the odds stacked against her, who discovers that in the end, love really does conquer all.
Author: Sarita Malik
Publisher: Taylor & Francis
ISBN: 1317283872
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This book examines the role of community filmmaking in society and its connection with issues of cultural diversity, innovation, policy and practice in various places. Deploying a range of examples from Europe, North America, Australia and Hong Kong, the chapters show that film emerging from outside the mainstream film industries and within community contexts can lead to innovation in terms of both content and processes and a better representation of the cultural diversity of a range of communities and places. The book aims to situate the community filmmaker as the central node in the complex network of relationships between diverse communities, funding bodies, policy and the film industries.
Author: Islām Miṣbāḥ
Publisher: Oxford University Press
ISBN: 9774165829
Category : Fiction
Languages : en
Pages : 177
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Book Description
You are bored, bored, bored, stuck in a half-job, berated by your parents and unsure whether you should marry your cousin. You want to change. A chance encounter on Facebook leads you to Emmie and her underground world of strange fashion, drinking, dancing, sex, and drugs. You become an Emo and discover philosophical atheism and practical Satanism. Although Emmie's rules include no sex and no love, you become addicted to her and the belief that she will be the one to change you. You fall in love. Your inability to disobey her leads you to embrace her creed. The efforts of your family to restore you to the fold fail, and your heroism leads her to succumb to you. One final act of 'degeneracy' too far leads you into the arms of the state's torturers and to reaffirm society's values, if with a greater sense of freedom and adventure. Status: Emo is a romp through the mind of the young Egypt. Written in 2010, it predicts revolt and hints at culture wars to come.
Author: Kevin R Coleman
Publisher: Otter & Osprey Press
ISBN: 1778114148
Category : Fiction
Languages : en
Pages : 400
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Book Description
What is Jennifer’s true purpose? Can she really trust the inhuman Gabriel? Who is behind Simon Marsh? As Jennifer continues her quest to understand the message of the black panther, an old threat arises. A desperate act by Jennifer forces her to confront her past or risk losing Vijay. In the background, civic unrest grows and Vijay is established as the face of the new resistance. A battle arises in the AI world with humans left as bystanders unable to help. Confronted on all sides, Jennifer feels driven to challenge Gaia directly with a result that no one saw coming.
This speculative, romantic fantasy is the second novel of the Jennifer Trilogy, which continues the series of Gaia’s Daughters and sets the stage for the astounding conclusion.
Author: Phil Torcivia
Publisher: Phil Torcivia
ISBN:
Category : Humor
Languages : en
Pages : 208
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Book Description
Do you know any nice guys? Perhaps you're married to or good friends with one. Well, consider the possibility that this nice guy is so frustrated with his relationship failures that he needs to vent to keep from turning into a bad boy with anger issues. Then, try not to spit hot coffee as you read his sarcastic rants about why men and women don't seem to fit.
Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 338
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Book Description
Author: Joseph Ola
Publisher: Joseph Ola
ISBN:
Category : Religion
Languages : en
Pages : 149
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Book Description
WHERE IS THE ALL-POWERFUL GOD? If God is so loving and all-powerful, how come He is missing in inaction? How come He’s silent to my legitimate requests? He promised that none of His shall be barren. Where is the baby? He promised that the prayer of faith will heal the sick. Why am I still sick? He promised to answer before I call. Where is the answer after calling and calling again? WHERE IS GOD? It's a question you've probably asked. It's a question Joseph has definitely asked when his reality seemed decades away from what God had promised. Thus, in five ‘peaces’ of transformational thoughts, Joseph hands us a compass which points us in the direction where God may be found in times like that. With lots of stories from his personal journey, Joseph writes with such simplicity and clarity that drives home the message and leaves the seeker immersed in the unwavering hope of God’s reassuring promise: “I will never leave you, nor forsake you.”
Author: Craig Detweiler
Publisher: Brazos Press
ISBN: 1441244816
Category : Religion
Languages : en
Pages : 342
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Book Description
Today the world is literally at our fingertips. We can call, text, email, or post our status to friends and family on the go. We can carry countless games, music, and apps in our pocket. Yet it's easy to feel overwhelmed by access to so much information and exhausted from managing our online relationships and selves. Craig Detweiler, a nationally known writer and speaker on media issues, provides needed Christian perspective on navigating today's social media culture. He interacts with major symbols, or "iGods," of our distracted age--Google, Facebook, Amazon, Apple, Pixar, YouTube, and Twitter--to investigate the impact of the technologies and cultural phenomena that drive us. Detweiler offers a historic look at where we've been and a prophetic look at where we're headed, helping us sort out the immediate from the eternal, the digital from the divine.
Author: Susannah B. Lewis
Publisher: Thomas Nelson
ISBN: 140020805X
Category : Religion
Languages : en
Pages : 224
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Book Description
USA Today bestselling author Susannah B. Lewis (creator of Whoa! Susannah) is back with another hilarious take on what so many people are thinking but are afraid to say aloud. Millions of online fans have flocked to Susannah B. Lewis's hysterical, take-no-prisoners rants about her pet peeves in everyday life. Now, in How May I Offend You Today?, Lewis turns her trademark humor to ordinary events that work her nerves--from people who wear t-shirts with indecent images to public displays of affection in the plumbing aisle of Lowe's--while keeping a wry eye on herself and her own temptation to vent grievances "like a teenage girl in overalls and Birkenstocks." Weaving together anecdotes from her distinctly Southern life with frequent references to the Bible, what she calls "our manual for living," Lewis says what many of us have thought, and in the process encourages us to stand firm in our views. The witty-yet-down-to-earth banter and uplifting, inspirational message of How May I Offend You Today? gives readers everywhere the boost necessary to make it through even their most trying days.
