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Author: Kai-Ingo Voigt
Publisher: Springer
ISBN: 3319388452
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.
Author: Abhishek SINGLA
Publisher:
ISBN:
Category :
Languages : en
Pages : 193
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Book Description
To help aspiring Statistical Officers, we present legible and precise notes of Junior Statistical Officer (JSO) and Statistical Investigator II [SSC CGL Mains, TIER-II].Covering all necessary topics of Statistics, this book is specifically designed for competitive exams with lucid and well-marked definition, important formulae, comprehensible graphs , tables and important questions according to the latest pattern of examination.
Author: Kai-Ingo Voigt
Publisher: Springer
ISBN: 3319388452
Category : Business & Economics
Languages : en
Pages : 215
Get Book Here
Book Description
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.
Author: Gerrit Heinemann
Publisher: Springer Nature
ISBN: 3658407573
Category : Business & Economics
Languages : en
Pages : 519
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Book Description
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
Author: Jane Johne
Publisher: Springer Nature
ISBN: 3658412976
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success. The first empirical project explicitly examines the question of which influencer characteristics should be considered in the selection process in order to increase different campaign metrics along the consumer decision journey. Campaign data from several brands is used for the project and is extended with survey data from a large-scale consumer survey. The second empirical project examines how the influencer marketing channel, compared to other firm and consumer activities, affects consumer interest and firm performance. The project uses historical data from one of Europe's largest specialized online retailers and analyzes it in a time series model.
Author: Lutz Peschke
Publisher: BoD – Books on Demand
ISBN: 3752835931
Category : Social Science
Languages : en
Pages : 173
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Book Description
The implementation of digital media in our today's communication has a strong impact on the media behaviours in the society. In the last decades, great importance is given to the protection of the personality rights in the context of the new media. Since our communication is a media based communication, its impact on the construction of reality affects the normative value pattern of societies. To understand new media as a central aspect of our mediatised world, it has to be located and analysed both in the communicative and normative system. Today, social media is not anymore based on user generated content, but is now turned to a platform for business makers with and in the context of Big Data. This book will discuss the formation of differnt identities as a result of different ways of new media usage. It includes on the one hand online communication between personal and virtual identities. It discuss researches about online identity and online anonymity, Self-presentation strategies by using online dating platforms, the phenomenon of Internet Mothers, as well as the potential of cyberbullying of Snapchat. On the other hand online communication between corporate and new business strategies.It describes and discusses the evolution of television, changes of music consumer habits caused by music on-deman tends, and the impact of social media operations in maintaining brand reputation. This book is located between user generated content and professional applications and regards itself as a contribution to a media discourse in a mediatized and globalized world.
Author: Kara Alaimo
Publisher: Taylor & Francis
ISBN: 1317425421
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.
Author: Hans Landström
Publisher: Edward Elgar Publishing
ISBN: 1788117212
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
Crowdfunding is a hot topic and this Handbook provides a service to the research community by codifying, discussing and examining research in this area. It will be a starting point for researchers seeking high quality research in this new and important area.
Author: Daniel L. Wann
Publisher: Routledge
ISBN: 0429852916
Category : Psychology
Languages : en
Pages : 288
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Book Description
Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as: the pervasiveness of sport fandom in society common demographic and personality characteristics of fans how fandom can provide a sense of belonging, of uniqueness, and of meaning in life the process of becoming a sport fan sport fan consumption and the future of sport and the fan experience. The text also provides a detailed investigation of the darker side of sport fandom, including fan aggression, as well as a critical look at the positive value of fandom for individuals and society. Sport Fans expertly combines a rigorous level of empirical research and theory in an engaging, accessible format, making this text the essential resource on sport fan behavior.
Author: Konrad Raczkowski
Publisher: Taylor & Francis
ISBN: 1040153410
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
The struggle for world leadership between China and the United States, resulting in Russia's war with Ukraine, among other things, underscores the reality of structural changes in the global economy and the global system. This book explains that a new era of egocentrism and polycrisis in a multipolar system has emerged in international economic policy, with a strong drive toward interventionism and protectionism of national economies. Dynamic economic imbalances are becoming a constant factor in disrupting international competitiveness and forcing changes in both monetary policy and general economic policy. This prompts a new, more pragmatic definition of fundamental concepts in the theoretical sphere as well as an up-to-date and viable cause-and-effect narrative that is not disconnected from decision-making processes in the economic and political spheres. This book provides a comprehensive diagnosis of the current global economy landscape and evaluates the processes affecting the economic and financial realities and the effectiveness of economic policies. The recent dynamics have rendered much of the existing literature outdated or confined to individual economies, economic systems, and regions. The book describes the evolution of international economic policy, offering a comparative analysis of foreign trade theories, especially in the context of macroeconomic trends and the impact of international trade in goods and services in the new balance of power of the global economy. Targeted primarily at academics, students, and researchers in economics, finance, international relations, and management, it will also serve as a valuable resource for policymakers shaping and implementing contemporary state economic policies.
Author: Francisco M. Baena-Moreno
Publisher: Elsevier
ISBN: 0323956696
Category : Technology & Engineering
Languages : en
Pages : 388
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Book Description
Circular Economy Processes for CO2 Capture and Utilization: Strategies and Case-Studies presents an innovative resource or integrating carbon capture, storage and utilization into the sustainable circular economy of the future. Split into two parts, the book offers readers a grounding in the fundamentals of the circular economy and the potential contribution of CCS. Strategies for implementing CCS into a circular economy are explained, with benefits and limitations analyzed. The book then offers a gallery of case studies from the newest research in the area, allowing readers to access lessons learned and critical considerations for integrating CCS into the circular economy. Marrying theory and practice for a holistic perspective, this book offers readers an essential guide to theorizing and implementing a sustainable future economy that utilizes the full potential of carbon capture. Presents strategies for the cutting-edge integration of carbon capture and storage with a sustainable circular economy Approaches process design challenges, successful stories and limitations in a practical and comprehensive way Brings together theoretical processes and real-world case studies to support both research and implementation
