Winning in the Indian Market PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Winning in the Indian Market PDF full book. Access full book title Winning in the Indian Market by Rama Bijapurkar. Download full books in PDF and EPUB format.
Author: Rama Bijapurkar
Publisher: John Wiley & Sons
ISBN: 047082199X
Category : Business & Economics
Languages : en
Pages : 249
Get Book Here
Book Description
This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Author: Rama Bijapurkar
Publisher: John Wiley & Sons
ISBN: 047082199X
Category : Business & Economics
Languages : en
Pages : 249
Get Book Here
Book Description
This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Author:
Publisher:
ISBN: 9788182571709
Category : Consumer protection
Languages : en
Pages : 342
Get Book Here
Book Description
Author: David Abikzir
Publisher: Bloomsbury Publishing
ISBN: 9386643014
Category : Business & Economics
Languages : en
Pages : 311
Get Book Here
Book Description
We don't understand anymore the consumers. We feel that they are capricious, bad calculators, fickle and irrational. They're doing whatever comes through their heads and yet, we have no choice, we have to deal with them! This is the result of the consumers' cultural revolution making India enters a new consumerist era. The modern consumption has emerged in India when we stopped considering that the human desire for comfort, pleasure and stimulation of this pleasure was necessarily a danger for the moral of men, women and the integrity of the State. Less credulous and more demanding, Indian consumers have very little to do with the past ones who used to buy to live, while today, the tendency is that they live to buy! The consumption pattern has been shaken up going from a consumption need to a need for consumption. With e-commerce, consumers have changed, evolved and mutated once again. This is a natural evolution in respect to the transformation of the consumer society to definitely get lost in their understanding, in the analysis of their behavior and in their way of thinking. Faced with these new behaviors, we need to evolve the way we do our marketing, our way of touching them, interesting them, shocking them, shoving them but also of delighting them, pleasing them and giving them, in the end, what they ask for: making them live an experience rich in emotions and socially rewarding. Let's condition them to be what we want, that is to say, consumption machines!
Author: Tanusree Dutta
Publisher: Routledge
ISBN: 1351269348
Category : Business & Economics
Languages : en
Pages : 115
Get Book Here
Book Description
How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of the brain. Both conscious and unconscious processing of stimulus in the brain is responsible for generating behaviour. So if we could develop a deeper understanding of how the brain functions to generate behaviour, we would be more confident in our understanding and prediction of consumer behaviour. The use of neuroscientific techniques, like functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Evoked Response Potential (ERP), and sensors to measure changes in one's physiological state, to understand the mind of the consumer has just begun, and professionals in the field see a huge opportunity for neuromarketing in India. In the domain of neuromarketing, one important question relates to the distinction between Indian and other global consumers of commercial products. Are we different from consumers across the globe? The answer is probably ‘yes’. This is documented by the fact that we find a distinct change in the marketing strategy of companies; the methods to influence Indian consumers are different from those adopted in other countries. This gives rise to the question: what makes us different? The next logical question that arises, assuming that we are different or similar, is can we quantify it? Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing. The book intends to address each of these issues so that a comprehensive reading in the subject matter would help academicians to decipher consumer behaviour and build theory for possible principles of application in the market.
Author:
Publisher:
ISBN:
Category : Consumer
Languages : en
Pages : 268
Get Book Here
Book Description
The Report Takes Stock Of The Measures For Consumer Protection That Have Been Enact Or Implemented -Or Not-In India Since 1985, The Year When India Agreed To Adopt The United Nations Guidelines For Consumer Protection.
Author: Rama Bijapurkar
Publisher: Penguin UK
ISBN: 935118403X
Category : Literary Collections
Languages : en
Pages : 379
Get Book Here
Book Description
What does Consumer India look like in the third decade after liberalization, as India’s GDP approaches its third trillion? In her new book, Rama Bijapurkar, author of the best-selling We Are Like That Only, analyses the complex contours of India’s consumer economy – demand structure, supply environment, income demographics, social and cultural changes and much more – and pinpoints the existing opportunities, the unserved needs, the incorrect assumptions, the minefields of the future and the strategy imperatives needed to ride this next big wave of opportunity. For businesses and investors betting on India’s future, for policymakers and regulators shaping the new India and for all those curious about India’s progress, this is an immensely insightful and utterly realistic assessment of one of the biggest growth markets in the world.
Author: Mohammed Kamalun Nabi
Publisher:
ISBN: 9788177084009
Category : Consumer protection
Languages : en
Pages : 0
Get Book Here
Book Description
Consumer protection policies create an environment whereby the clients and customers receive satisfaction from the delivery of goods and services. One of the disquieting features of India's democracy is that an average Indian consumer continues to be in a pitiable condition due to poverty, illiteracy, ignorance, and general apathy. Adulterated food, spurious medicines, and sub-standard domestic appliances are pushed over the counter with ease. Unethical advertisements appear in print and electronic media. When it became imperative to protect the consumers from sub-standard goods and deficient services, and also provide relief by way of compensation, India's Consumer Protection Act was enacted in 1986. The objective of this Act is to offer better protection to the country's consumers against the fraudulent practices of suppliers. The Act provides for effective safeguards for consumers against various types of exploitation and unfair dealings, relying on mainly compensatory rather than punitive or preventive approach. This book examines the rights of consumers and the protective measures adopted in India and other countries. It specifically deals with the statutory measures for redressal of consumer grievances provided under the Consumer Protection Act, 1986. [Subject: India Studies, Economics, Business]
Author: Alam Srinivas
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 228
Get Book Here
Book Description
A counterintuitive guide that exposes the apocryphal Indian "middle class" With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fortunes on.
Author: Rama Bijapurkar
Publisher:
ISBN: 9780670999446
Category : Consumers
Languages : en
Pages : 281
Get Book Here
Book Description
The Indian Market Is About A Lot Of People Consuming A Little Bit Each That Adds Up To A Lot . . . The Indian Dna Is About Continuity With Change; It Is About This As Well As That ; About Cobbling Together Clever And Low-Cost Solutions That Are Ingenious Combinations And Adaptations Of Products Available In The Market. With A Billion Plus Consumers India Is One Of The Largest, Most Varied And Stratified Markets In The World Today. It Is Young, With Rising Incomes And Purchasing Power, And Has Only Just Begun Its Consumption Journey. Every Marketer Would Want A Piece Of What May Arguably Be The Largest Untapped Market In The World. From Kellogs To Coke, From Honda To Electrolux, From Dunhill To Revlon, They All Came To India In The Hope Of A Hungry, Star-Struck Billion Plus. Instead, What They Encountered Were Consumers Who Were Hungry Yet Astute People Who Negotiate And Bargain On Anything From Taxi Fare To Interest Rates. It Was A Market That Rebelled Against Conventional Perceptions Of Emerging Markets, And Left Every Confident Marketer Asking Where Is This Billion Plus Indian Market? Why Is The India Market Untenable? Will India Really Be The World S Next Consumption Powerhouse? Does The Indian Middle Class Really Exist? What Is The Exact Purchasing Power Of This Market? Is There Really A Fortune At The Bottom Of The Pyramid? Why Are Demand Patterns So Capricious? Is Rural India A Sophisticated Or A Primitive Market? Irreverent And Insightful, This Book Answers All These Questions As It Casts An Unblinking Eye On Twelve Key Facets Of Consumer India. It Successfully Fathoms How Much Indians Earn, How They Consume, What They Consume And What Dictates Their Consumption Choices. Taking Cues From Economics, Demography, History, Culture, Philosophy And Good Old Common Sense, Rama Bijapurkar Makes Sense Of The Complex And Inscrutable Indian Market The Many Consumer Indias, Their Diverse And Schizophrenic Consumer Behaviour And The Way To Make Your Company S Fortune In This Billion Plus Market. Incisively Analytical, This Book Explains Why The Indian Consumer Is Like That Only , Why Consumer India Will Not Change In A Hurry And What It Takes To Build Winning Businesses In Such A Market. A Powerful Book, It Is The Definitive Epitaph For Formula Strategy Approaches To India S Consumer Markets, Especially Of The Global Transplant Kind.
Author: MONIKA BHATT
Publisher: S. Chand Publishing
ISBN: 9788121922142
Category : Business & Economics
Languages : en
Pages : 270
Get Book Here
Book Description
A book on Consumer Behavior
