Author: Rajesh K. Pillania
Publisher: Business Expert Press
ISBN: 1948976811
Category : Business & Economics
Languages : en
Pages : 162

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Book Description
The purpose of this book is to make it simple and easy to understand startups—with an element of fun thrown in. Globally, “startups” are in vogue these days. In India too, the trend is catching up and the government is also encouraging startups. Though there is a growing interest in the subject and the number of startups is increasing, there is also a huge mortality rate of startups. Though interest in startups is increasing in India and many people want to go for startups, they stay away from startups for a number of reasons including the complexities involved and the concerns about possible failure. The purpose of this book is to make it simple and easy to understand startups—with an element of fun thrown in. This book explains 30 concepts related to startups in an innovative way. The author sincerely hopes to bring down the concepts of startups from ivory tower and to demystify and democratize startups for the masses.

Author: Jennifer Aaker
Publisher: Crown Currency
ISBN: 0593135296
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business. Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now. “The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel H. Pink, #1 New York Times bestselling author of When and Drive We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high. That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more important—how you can use more of it, better. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive. President Dwight David Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.

Author: Melvin Helitzer
Publisher:
ISBN: 9780898795103
Category : Humor
Languages : en
Pages : 340

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Book Description
A comprehensive guide to writing, selling and performing all types of comedy. Includes comments, advice, gags and routines from top comics.

Author: Iranthi Gomes
Publisher: Createspace Independent Publishing Platform
ISBN: 9781979866415
Category :
Languages : en
Pages : 106

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Book Description
Working in a startup feels like juggling ten jobs. No matter if you are the founder, marketing manager, lead developer or an intern. Endless hours, long meetings, investor emails, relationships broken, and it all builds up. You often have the responsibilities of multiple people, and are trying to deliver them in fraction of the time. For this stress, laughter is the ultimate cure. This is what this book is about. In this book you can find multiple sections of different types of comedy: 1. Entrepreneur nightmares 2. Entrepreneur things that normal people consider weird 3. Entrepreneur daydreams 4. Startup Jargon 5. Everyday situations

Author: Kathy Klotz-Guest
Publisher: Substantium
ISBN: 9781684191093
Category : Business & Economics
Languages : en
Pages : 194

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Book Description
Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying "Stop Boring Me!" You cannot connect meaningfully with your audience if you bore them. There's just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn't have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don't worry - this is not about theatricality, so you don't have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page - or business stage, if you like - can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it's focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say "aww yeah!" The first half of the book centers on how to use key improv concepts to craft and tell better stories for sales, social media, articles, presentations, content, and other story-related contexts. The second half of the book is all about innovating massively creative marketing ideas for products, content, campaigns, customer service, sales processes, you name it. While this book was written primarily for marketing people who have to create content, tell stories, make presentations; anyone in the idea-generation business (and who isn't) can use the tips in this book. Whether you are in marketing, sales, HR, product or customer service, these exercises will help you innovate and unleash more creative awesome into your work. Here is to more idea orgasms for you and your audience.

Author: Nichole Force
Publisher:
ISBN: 9780615482842
Category : Wit and humor
Languages : en
Pages : 152

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Book Description
It is often said that "laughter is the best medicine," but this aphorism fails to fully express the power inherent in humor. HUMOR'S HIDDEN POWER reveals how humor has empowered people to overcome overwhelming circumstances throughout history, how laughter changes brain chemistry and functioning, how the genders use humor differently, and the ways in which comedians have used humor to heal themselves and others through the ages (from court jesters to Stephen Colbert). It consolidates and clarifies much of what has already been written, reveals what has not yet been reported in the fields of neuroscience and humor studies, and provides recommendations for the targeted use of humor to combat the most common sources of suffering. "An intensely engaging and fascinating examination of the vital role humor plays in health and happiness." ~Joe Dea, Emmy Award-Winning Director "HUMOR'S HIDDEN POWER is a significant contribution to the existing literature on the healthful benefits of humor. Backing her claims with solid scientific research, Nichole Force makes a serious case that laughter really is the best medicine." ~Dr. Michael Pariser, Psy.D. Psychologist and Psychoanalyst, Los Angeles, CA "HUMOR'S HIDDEN POWER is an informative, intriguing and thoroughly enlightening book. A must-read for all who love humor, and those who have yet to discover its joys and rewards." ~Victor Schulte, Los Angeles Deputy City Attorney [Cover photo by Abdulhamid Al Fadhly]

Author: Joshua Vossler
Publisher: Bloomsbury Publishing USA
ISBN: 1598845330
Category : Language Arts & Disciplines
Languages : en
Pages : 172

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Book Description
Learn how to successfully employ practical techniques that infuse information literacy instruction with humor. How can humor be applied by academic librarians to better teach information literacy? And why is humor such an effective teaching tool? This book provides a cross-disciplinary review of the literature regarding use of humor in tertiary education settings, and specifically in library science; explains its effectiveness for capturing and maintaining student attention when covering necessary subjects; and presents the invaluable personal experiences of instruction librarians across North America who regularly use humor in the classroom. Humor and Information Literacy: Practical Techniques for Library Instruction addresses the subject in both a scholarly and a practical manner. The first section of the book contains original multi-disciplinary essays covering humor in the fields of communication theory, education, library science, psychology, and even stand-up comedy. The second section documents practical techniques that practicing librarians use to teach information literacy with humor, accompanied by commentary by the authors.

Author: Leonor Ruiz-Gurillo
Publisher: John Benjamins Publishing Company
ISBN: 9027266379
Category : Language Arts & Disciplines
Languages : en
Pages : 309

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Book Description
Metapragmatics of Humor: Current research trends contributes to a new area in the pragmatics of humor: its conception as a metapragmatic ability. The book collects thirteen chapters organized into three parts: Revisions and applications of General Theory of Verbal Humor (GTVH) in a metapragmatic context; Metapragmatic awareness of humor across textual modes; and Metapragmatic practices within the acquisition of humor. Thus, this book provides an up-to-date panorama of this field, where metapragmatic abilities are described in adults as well as in children, on humorous and non-humorous genres — jokes, cartoons, humorous monologues, parodies, conversation, Twitter —, and using several approaches, such as GTVH, multimodality, conversational analysis, eye-tracking methodology, etc.

Author: Debra Hagler
Publisher: Jones & Bartlett Learning
ISBN: 1284310205
Category : Medical
Languages : en
Pages : 607

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Book Description
Learners are accessing and organizing information much differently than they did only a few years ago. Technology has changed the way students learn and educators teach. The updated Innovative Teaching Strategies in Nursing and Related Health Professions, Ninth Edition details the trends in teaching strategies and educational technology that promote effective learning for today’s students. The Ninth Edition has been updated to provide the most current information and strategies for online learning and incorporating technology across settings. Chapters on blended learning and study abroad programs help students to gain a more diverse and increased global perspective. Highlighting innovative teaching techniques and real-world illustrations of the educational strategies, this text goes beyond theory to offer practical application principles that educators can count on.

Author: Leonor Ruiz Gurillo
Publisher: John Benjamins Publishing
ISBN: 9027271593
Category : Language Arts & Disciplines
Languages : en
Pages : 278

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Book Description
Irony and Humor: From pragmatics to discourse is a complete updated panorama of linguistic research on irony and humor, based on a variety of perspectives, corpora and theories. The book collects the most recent contributions from such diverse approaches as Relevance Theory, Cognitive Linguistics, General Theory of Verbal Humor, Neo-Gricean Pragmatics or Argumentation. The volume is organized in three parts referring to pragmatic perspectives, mediated discourse, and conversational interaction. This book will be highly relevant for anyone interested in pragmatics, discourse analysis as well as social sciences.