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Author: J. Bernstein
Publisher: Springer
ISBN: 1137375698
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Author: J. Bernstein
Publisher: Springer
ISBN: 1137375698
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Author: Philip Kotler
Publisher: Harvard Business Press
ISBN: 9780875847375
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
Author: Philip De Courcey
Publisher: Ambassador-Emerald International
ISBN: 9781889893129
Category : Fiction
Languages : en
Pages : 385
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Book Description
A contemporary expose of the Roman Catholic and Evangelical Agreement.
Author: Joanne Scheff Bernstein
Publisher: John Wiley & Sons
ISBN: 111804682X
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Author: David Mamet
Publisher: Grove/Atlantic, Inc.
ISBN: 0802191800
Category : Drama
Languages : en
Pages : 106
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Book Description
American Buffalo, which won both the Drama Critics Circle Award for the best American play and the Obie Award, is considered a classic of the American theater. Newsweek acclaimed Mamet as the “hot young American playwright . . . someone to watch.” The New York Times exclaimed in admiration: “The man can write!” Other critics called the play “a sizzler,” “super,” and “dynamite.” Now from Gregory Mosher, the producer of the original stage production, comes a stunning screen adaptation, directed by Michael Corrente and starring Dustin Hoffman, Dennis Franz, and Sean Nelson. A classic tragedy, American Buffalo is the story of three men struggling in the pursuit of their distorted vision of the American Dream. By turns touching and cynical, poignant and violent, American Buffalo is a piercing story of how people can be corrupted into betraying their ideals and those they love.
Author: Don Tate
Publisher: Holiday House
ISBN: 1682631176
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
Award-winning author-illustrator Don Tate celebrates the first southern Black writer to be published in this first-ever picture book biography of George Moses Horton. George loved words, but he was also enslaved. Forced to work long hours, he was unable to attend school or learn how to read. But he was determined―he listened to the white children's lessons and learned the alphabet. Then he taught himself to read. Soon, he began composing poetry in his head and reciting it aloud as he sold fruits and vegetables on a nearby college campus. News of the enslaved poet traveled quickly among the students, and before long, George had customers for his poems. But George was still enslaved. Would he ever be free? In this powerful biography, Don Tate tells an inspiring and moving story of talent and determination.
Author: Charles Yu
Publisher: Vintage
ISBN: 0307948471
Category : Fiction
Languages : en
Pages : 290
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Book Description
NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • From the infinitely inventive author of How to Live Safely in a Science Fictional Universe comes "one of the funniest books of the year.... A delicious, ambitious Hollywood satire" (The Washington Post). A deeply personal novel about race, pop culture, immigration, assimilation, and escaping the roles we are forced to play. Willis Wu doesn’t perceive himself as the protagonist in his own life: he’s merely Generic Asian Man. Sometimes he gets to be Background Oriental Making a Weird Face or even Disgraced Son, but always he is relegated to a prop. Yet every day, he leaves his tiny room in a Chinatown SRO and enters the Golden Palace restaurant, where Black and White, a procedural cop show, is in perpetual production. He’s a bit player here, too, but he dreams of being Kung Fu Guy—the most respected role that anyone who looks like him can attain. Or is it? After stumbling into the spotlight, Willis finds himself launched into a wider world than he’s ever known, discovering not only the secret history of Chinatown, but the buried legacy of his own family. Infinitely inventive and deeply personal, exploring the themes of pop culture, assimilation, and immigration—Interior Chinatown is Charles Yu’s most moving, daring, and masterful novel yet.
Author: Heidi Mastrogiovanni
Publisher: Lala Pettibone
ISBN: 9781944995737
Category : Fiction
Languages : en
Pages : 0
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Book Description
Good luck has always arrived with a hearty helping of bad for Lala. So when she sells her screenplay and falls for the perfect man, running off to the City of Lights can only offer so much respite from the petrifying decisions that await her back in LA.
Author: Carol Wall
Publisher: Penguin
ISBN: 0698150988
Category : Biography & Autobiography
Languages : en
Pages : 254
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Book Description
"In this profoundly moving memoir, Owita teaches Wall how to find grace amid heartbreak and to accept that beauty exists because it is fleeting—as in her garden, as in life." —People, 4 stars "A perfect spring awakening." —Good Housekeeping A true story of a unique friendship between two people who had nothing—and ultimately everything—in common. Carol Wall, a white woman living in a lily-white neighborhood in Middle America, was at a crossroads in her life. Her children were grown; she had successfully overcome illness; her beloved parents were getting older. One day she notices a dark-skinned African man tending her neighbor’s yard. His name is Giles Owita. He bags groceries at the supermarket. He comes from Kenya. And he’s very good at gardening. Before long Giles is transforming not only Carol’s yard, but her life. Though they are seemingly quite different, a caring bond grows between them. But they both hold long-buried secrets that, when revealed, will cement their friendship forever.
Author: William Le Roy Stidger
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 178
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Book Description
