The History of the Standard Oil Company PDF Download
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Author: Ida Minerva Tarbell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 924
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Book Description
Author: Ida Minerva Tarbell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 924
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Book Description
Author: Barry Silverstein
Publisher: GuideWords Publishing
ISBN: 0996576096
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!
Author: Kenneth T. Jackson
Publisher: Yale University Press
ISBN: 0300182570
Category : Reference
Languages : en
Pages : 4282
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Book Description
Covering an exhaustive range of information about the five boroughs, the first edition of The Encyclopedia of New York City was a success by every measure, earning worldwide acclaim and several awards for reference excellence, and selling out its first printing before it was officially published. But much has changed since the volume first appeared in 1995: the World Trade Center no longer dominates the skyline, a billionaire businessman has become an unlikely three-term mayor, and urban regeneration—Chelsea Piers, the High Line, DUMBO, Williamsburg, the South Bronx, the Lower East Side—has become commonplace. To reflect such innovation and change, this definitive, one-volume resource on the city has been completely revised and expanded. The revised edition includes 800 new entries that help complete the story of New York: from Air Train to E-ZPass, from September 11 to public order. The new material includes broader coverage of subject areas previously underserved as well as new maps and illustrations. Virtually all existing entries—spanning architecture, politics, business, sports, the arts, and more—have been updated to reflect the impact of the past two decades. The more than 5,000 alphabetical entries and 700 illustrations of the second edition of The Encyclopedia of New York City convey the richness and diversity of its subject in great breadth and detail, and will continue to serve as an indispensable tool for everyone who has even a passing interest in the American metropolis.
Author: Gregory Patrick Nowell
Publisher: Cornell University Press
ISBN: 9780801428784
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Author: Jeffrey Louis Sturchio
Publisher: Chemical Heritage Foundation
ISBN: 9780941901024
Category : Science
Languages : en
Pages : 60
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Book Description
Three essays--on the historiography of the chemical process industries, on business archives, and on oral history in the corporate setting--provide the context for extensive annotated bibliographies in the three areas
Author: Robert M. Browning, Jr.
Publisher: McFarland
ISBN: 0786484977
Category : History
Languages : en
Pages : 420
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Book Description
The U.S. merchant marine played a critical, though often overlooked, role in World War II. This reference work provides a brief narrative of each of the recorded attacks on American-flagged merchant ships, as well as an accounting of the men and the ships, which were a part of this worldwide conflict. In addition to the wealth of data on the ships, their crews and cargoes, it depicts the exciting and often violent story of the hundreds of enemy attacks on convoys and lone merchant vessels. Evident within the narrative is the gallantry and sacrifice of naval gun crews and the merchant crewmen.
Author: Kenneth J. Blume
Publisher: Scarecrow Press
ISBN: 0810856344
Category : Business & Economics
Languages : en
Pages : 613
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Book Description
In the Historical Dictionary of the U.S. Maritime Industry, author Kenneth J. Blume provides a convenient survey of this important industry from the colonial period to the present day: from sail to steam to nuclear power. This concise new reference work captures the key features of overseas, coastal, lake, and river shipping and industry. An introduction provides an overview of the industry while the dictionary itself contains more than four hundred cross-referenced entries on ships, shipping companies, famous personalities, and major ports. A number of appendixes, including statistics on foreign trade, maritime disasters, famous ships, and major ports, supplement the dictionary, and a comprehensive bibliography leads the researcher to further sources.
Author: The New York Times
Publisher: Macmillan
ISBN: 0312643020
Category : Reference
Languages : en
Pages : 1378
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Book Description
Presents information on nearly fifty major categories such as architecture, biology, business, history, medicine, sports, and film; a biographical dictionary; a list of the wonders of the world; and a writer's guide to grammar.
Author: United States. Congress
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1446
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Book Description
Author: Lawrence M. Salinger
Publisher: SAGE Publications
ISBN: 1506332773
Category : Business & Economics
Languages : en
Pages : 1739
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Book Description
Since the first edition of the Encyclopedia of White Collar and Corporate Crime was produced in 2004, the number and severity of these crimes have risen to the level of calamity, so much so that many experts attribute the near-Depression of 2008 to white-collar malfeasance, namely crimes of greed and excess by bankers and financial institutions. Whether the perpetrators were prosecuted or not, white-collar and corporate crime came near to collapsing the U.S. economy. In the 7 years since the first edition was produced we have also seen the largest Ponzi scheme in history (Maddoff), an ecological disaster caused by British Petroleum and its subcontractors (Gulf Oil Spill), and U.S. Defense Department contractors operating like vigilantes in Iraq (Blackwater). White-collar criminals have been busy, and the Second Edition of this encyclopedia captures what has been going on in the news and behind the scenes with new articles and updates to past articles.
