Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 588
Book Description
SRDS International Media Guide
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 588
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 588
Book Description
SRDS International Media Guide
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 474
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 474
Book Description
SRDS International Media Guide
Author:
Publisher:
ISBN:
Category : Advertiding media planning
Languages : en
Pages : 536
Book Description
Publisher:
ISBN:
Category : Advertiding media planning
Languages : en
Pages : 536
Book Description
International Media Guide
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 580
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 580
Book Description
International Media Guide
Author: World-wide Media Service
Publisher:
ISBN:
Category :
Languages : en
Pages : 50
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 50
Book Description
Media Guide International
Author: Linda Zazove
Publisher:
ISBN:
Category : Business
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category : Business
Languages : en
Pages :
Book Description
Global Media Guide
Author: Church of Jesus Christ of Latter-day Saints
Publisher:
ISBN:
Category :
Languages : en
Pages : 22
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 22
Book Description
International Media Guide
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 278
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 278
Book Description
Business Media Guide International: Europe Edition
Author: Directories International, inc
Publisher:
ISBN:
Category : Business
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category : Business
Languages : en
Pages :
Book Description
Media Management
Author: George Sylvie
Publisher: Routledge
ISBN: 1135594465
Category : Business & Economics
Languages : en
Pages : 427
Book Description
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
Publisher: Routledge
ISBN: 1135594465
Category : Business & Economics
Languages : en
Pages : 427
Book Description
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.