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Author: Eric Ryan
Publisher: Chronicle Books
ISBN: 9780811863919
Category : House & Home
Languages : en
Pages : 162
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Book Description
A room-by-room guide to uncovering the nasty stuff that lies hidden in your home, whether it's dirt tracked in on shoes or the chemicals in clearning products, furniture or flooring.
Author: Eric Ryan
Publisher: Chronicle Books
ISBN: 9780811863919
Category : House & Home
Languages : en
Pages : 162
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Book Description
A room-by-room guide to uncovering the nasty stuff that lies hidden in your home, whether it's dirt tracked in on shoes or the chemicals in clearning products, furniture or flooring.
Author: Jacquelyn Ottman
Publisher: Routledge
ISBN: 1351278665
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Author: Michael W. Robbins
Publisher: Rodale
ISBN: 1594868875
Category : Reference
Languages : en
Pages : 402
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Book Description
A consumer's reference to green living counsels readers on how to identify truly eco-friendly products and includes reviews and advice for everything from home furnishings and appliances to toys and clothing. Original.
Author: Grip
Publisher: Rockport Publishers
ISBN: 1616736534
Category : Design
Languages : en
Pages : 320
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Book Description
Packaging is everywhere you look—it’s in your refrigerator, your medicine cabinet, your closets, on the streets, in the stores, etc. Putting together a compendium of 1,000 of the best packages will offer designers a true array of inspiration and illustrate why people make the buying choices they make. The package of a product often times makes or breaks a sale—consumers are drawn to certain colors, graphics, and shapes, and this book will have plenty to offer of all three. This will be the ninth book in the 1,000 series following 1,000 Bags, Tags & Labels, 1,000 Greetings, 1,000 Graphic Elements, 1,000 Type Treatments, 1,000 Icons, Symbols + Pictograms
Author: Jacquelyn A. Ottman
Publisher: Berrett-Koehler Publishers
ISBN: 160509868X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer. Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.
Author: Charmaine Yabsley
Publisher: Creative Publishing International
ISBN: 9780865731509
Category : Cooking
Languages : en
Pages : 148
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Book Description
Wholesome and invigorating juices are the ultimate all-in-one health drinks. Drinking one or two glasses of fruit or vegetable juice a day will give you all the vitamins and minerals you need--the easy way!
Author: Adria Vasil
Publisher: Vintage Canada
ISBN: 0307372928
Category : House & Home
Languages : en
Pages : 402
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Book Description
This highly anticipated follow-up to the massively successful Ecoholic focuses on the home as the mainstay of sustainable living. Our resident Ecoholic comes to the rescue again, offering reminders and tips on how to keep your castle (however humble) clean, energy-efficient and healthy. We spend so much time at home — why not make it a sustainable haven instead of a polluting, off-gassing cesspool? Ecoholic Home addresses the green side of the economic crisis, and includes a resource guide for finding designers and contractors, and for renovating and shopping green. • Cleaning: product comparisons, disposal reminders, laundry tips • Cooking: avoiding Teflon, omitting Bisphenol A, reducing packaging • Powering: green energy (solar and geothermal), bundling (Bullfrog) • Maintaining: dehumidifiers, lighting options, ice removers • Renovating: buying energy-efficient appliances, choosing environmentally friendly building materials, insulating your home • Moving: LEED-certified homes, “greening” your first apartment
Author: Noah Scalin
Publisher: Simon and Schuster
ISBN: 144032977X
Category : Design
Languages : en
Pages : 239
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Book Description
We Want You! Will you join the ranks of design activists? Doing good is too important to think of as work better left to those fictitious "other" designers. People more famous. More talented. More connected. Richer. Younger. Braver. (Insert your own mental roadblock here.) In truth, anyone can be a design activist. It just starts with a commitment to yourself and your values. A commitment to making conscious choices and realizing how all the decisions you make as a graphic designer affect other people and the planet. It's about being awake instead of sliding by with the way things always have been done. This book is for every graphic designer who's ever sat at a computer, thinking: Is this it? Isn't there more? It's a tool to help you figure out how to start making a difference and making a living at the same time--no matter where you live and work right now. Just open this book and we'll help you start walking in the right direction. It doesn't have to be perfect. Little actions from a lot of people add up to big change. This isn't a contest about who's the greenest or the most radical. It's a movement, and we're inviting you to join right now.
Author: Rachna Bisht
Publisher: Penguin UK
ISBN: 9351188051
Category :
Languages : en
Pages : 279
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Book Description
21 riveting stories from the battlefield about how India’s highest military honour was won The Brave takes you to the hearts and minds of India’s bravest soldiers, all of whom won the Param Vir Chakra, India’s greatest military honour. With access to the Army, families and comrades-in-arms of the soldiers, Rachna Bisht Rawat paints the most vivid portrait of these men and their extraordinary deeds. How hard is it to fight at 20,000 feet in sub-zero temperatures? Why did Captain Vikram Batra say ‘Yeh dil maange more’? How do wives and girlfriends of soldiers who don’t return cope? What happens when the enemy is someone that you have trained? How did the Charlie Company push back the marauding Chinese? How did a villager from Uttar Pradesh become a specialist in destroying tanks? Both gripping and inspiring, The Brave is the ultimate book on the Param Vir Chakra.
Author: Mary Lou Quinlan
Publisher: Greenleaf Book Group
ISBN: 0982393814
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
