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Author: Ray Gamache
Publisher: McFarland
ISBN: 1476650799
Category : Sports & Recreation
Languages : en
Pages : 285
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Book Description
This expanded second edition traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as the primary means of communicating about sports and athletes. The book explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development. They were often used within a news context in every medium--from early news film actualities and newsreels to network and cable television to today's new media platforms. New to this edition are three chapters that explore developments in sports media from cultural, economic and technological perspectives. An obsession with highlights has seen video replay increasingly used to adjudicate sporting events, marking a new level of reliance on technology. The media's quest for greater certitude and integrity corresponds with the rise of sponsorship of pro teams by gambling operators--with sports betting ads and on-screen odds now routinely appearing in sportscasts. Long-form sports documentaries have become popular, often highlighting a fascination with "firsts"--rooted in notions of human conquest over nature--that has remained an important source of sports mythmaking.
Author: Ray Gamache
Publisher: McFarland
ISBN: 0786456647
Category : Performing Arts
Languages : en
Pages : 256
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Book Description
This book traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as the primary means of communicating about sports and athletes. It explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development, given their prominent use within a news context in every medium from early news film actualities and newsreels to network and cable television to today's new media platforms.
Author: Ray Gamache
Publisher: McFarland
ISBN: 1476650799
Category : Sports & Recreation
Languages : en
Pages : 285
Get Book Here
Book Description
This expanded second edition traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as the primary means of communicating about sports and athletes. The book explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development. They were often used within a news context in every medium--from early news film actualities and newsreels to network and cable television to today's new media platforms. New to this edition are three chapters that explore developments in sports media from cultural, economic and technological perspectives. An obsession with highlights has seen video replay increasingly used to adjudicate sporting events, marking a new level of reliance on technology. The media's quest for greater certitude and integrity corresponds with the rise of sponsorship of pro teams by gambling operators--with sports betting ads and on-screen odds now routinely appearing in sportscasts. Long-form sports documentaries have become popular, often highlighting a fascination with "firsts"--rooted in notions of human conquest over nature--that has remained an important source of sports mythmaking.
Author: Kevin Hull
Publisher: Human Kinetics
ISBN: 1492598585
Category : Sports & Recreation
Languages : en
Pages : 258
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Book Description
With the thrill of the game and the excitement of documenting captivating moments for sports history, sports broadcasting is one of the most desired jobs among sports and journalism professionals. Designed to provide students with the skills to be successful in their careers, Sports Broadcasting With HKPropel Access is a comprehensive look at the field, with coverage of all aspects of the job that an entry-level sports broadcaster will need to know about. The text begins with the history and background of the sports broadcasting industry. Students will next learn about modern topics that are critical in the business today, with an overview of the various outlets, including television, radio, streaming, and podcasting. They will then dive into lessons on the skills every sportscaster needs for success, including conducting in-person and remote interviews of coaches and players, writing for broadcast versus writing for other channels such as web and mobile devices, shooting games or events, producing a sportscast, and editing video for broadcast. The career demands of both television and radio broadcasting are explored, and the increasing popularity of podcasting and streaming is examined. Students will journey through the steps involved in preparing for a live sports production, including play-by-play for radio and television, color commentary, and sideline reporting. A look into the different types of social media and their impact on sports broadcasting is followed by tips and advice on creating an effective social media presence and best practices for using social media as a sports broadcaster. The final chapters prepare students to pursue a career in sports broadcasting—offering practical advice on preparing resumes, portfolios, and job searching—and discuss issues and ethics relevant to modern-day sports broadcasting. Throughout the text, Major Moments sidebars discuss defining moments in the history of sports broadcasting and their impact on the field today, while Pro Advice sidebars feature interviews with sports broadcasting professionals and offer career tips and practical advice. Related online learning aids and activities delivered through HKPropel further the learning experience. These include key term flash cards and downloadable worksheets. Video lessons and audio clips demonstrate skills covered in the text, such as setting up for an interview, capturing footage with a cell phone camera, and preparing for a broadcast. Student activities related to the video can be assigned and tracked by instructors through HKPropel, while writing prompts and a video editing assignment provide valuable hands-on experience in tasks students will need to be successful in their careers. With Sports Broadcasting, students will gain the knowledge and practical skills they need to be a well-rounded broadcaster in any segment of the field. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author: Matthew D. Shank
Publisher: Routledge
ISBN: 1317743458
Category : Business & Economics
Languages : en
Pages : 702
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Book Description
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Author: Gashaw Abeza
Publisher: World Scientific
ISBN: 9811237670
Category : Business & Economics
Languages : en
Pages : 507
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Book Description
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Author: John Klima
Publisher: Macmillan
ISBN: 1250015146
Category : Sports & Recreation
Languages : en
Pages : 354
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Book Description
The rip-roaring story of baseball's most unlikely champions, featuring interviews with Henry Aaron, Bob Uecker and other members of the Milwaukee Braves, Bushville Wins! takes you to a time and place baseball and the Heartland will never forget. "Bushville hits the sweet spot of my childhood, the year my family moved to Wisconsin and the Braves won the World Series against the Yankees, a team my Brooklyn-raised dad taught us to hate. Thanks to John Klima for bringing it all back to life with such vivid detail and energetic writing." -- David Maraniss, New York Times bestselling author of Clemente and When Pride Still Mattered In the early 1950s, the New York Yankees were the biggest bullies on the block. They were invincible: they led the New York City baseball dynasty, which for eight consecutive years held an iron grip on the World Series championship. Then the Boston Braves moved to Milwaukee in 1953, becoming surprise revolutionaries. Led by visionary owner Lou Perini, the Braves formed a powerful relationship with the Miller Brewing Company and foreshadowed the Dodgers and Giants moving west, sparking continental expansion and the ballpark boom. But the rest of the country wasn't sold. Why would a major league team move to a minor league town? In big cities like New York, Milwaukee was thought to be a podunk train station stop-off where the fans were always drunk and wouldn't know a baseball from a beer. They called Milwaukee Bushville. The Braves were no bushers! Eddie Mathews was a handsome home run hitter with a rugged edge. Warren Spahn was the craftiest pitcher in the business. Lew Burdette was a sharky spitball artist. Taken together, the Braves reveled in the High Life and made Milwaukee famous, while Wisconsin fans showed the rest of the country how to crack a cold one and throw a tailgate party. And in 1954, a solemn and skinny slugger came from Mobile to Milwaukee. Henry Aaron began his march to history. With a cast of screwballs, sluggers and beer swiggers, the Braves proved the guys at the corner bar could do the impossible - topple Casey Stengel's New York baseball dynasty in a World Series for the ages.
Author: David Taras
Publisher: University of Toronto Press
ISBN: 148759352X
Category : Public broadcasting
Languages : en
Pages : 234
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Book Description
After almost 90 years, the CBC, Canada's public broadcaster, has reached a crossroads. This book examines the political, economic, social, media, and cultural forces that have pushed the CBC to the point where it must be reimagined and re-invented.
Author:
Publisher:
ISBN:
Category : Home video systems industry
Languages : en
Pages : 1754
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Book Description
Author: Eric Boles
Publisher:
ISBN: 9781945556012
Category :
Languages : en
Pages : 208
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Book Description
Author: Highlights
Publisher: Highlights Press
ISBN: 1644722453
Category : Juvenile Nonfiction
Languages : en
Pages : 386
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Book Description
The Highlights Book of Things to Do is the essential book of pure creativity and inspiration. Kids ages seven and up will find hundreds of ways to build, play, experiment, craft, cook, dream, think, and become outstanding citizens of the world. This highly visual, hands-on activity book shows kids some of the best ways to do great things--from practicing the lost arts of knot-tying, building campfires, connecting circuits, playing jump rope, drawing maps, and writing letters, to learning how to empower themselves socially, emotionally, and in their communities. The final chapter, Do Great Things, inspires kids become caring individuals, confident problem solvers, and thoughtful people who can change the world. Full List of Chapters: Things to Do Inside Things to Do Outside Science Experiments to Do Things to Build Things to Do with Your Brain Things to Do in the Kitchen Things to Draw Things to Write Things to Do with Color Things to Do with Paper More Things to Do with Recycled Materials Do Great Things National Parenting Seal of Approval Winner, National Parenting Product Award (NAPPA) Winner, Mom's Choice Award, Gold
