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Author: Jimmy Sanderson
Publisher: Emerald Group Publishing
ISBN: 1800716850
Category : Social Science
Languages : en
Pages : 284
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Book Description
This volume brings together a collection of essays from leading global scholars working in diverse areas as sport sociology, sport management, sport media, and sport communication to illustrate how sociological approaches are imperative to enhancing our understanding of sport and social media and digital technology.
Author: Brett Hutchins
Publisher: Routledge
ISBN: 1134107943
Category : Sports & Recreation
Languages : en
Pages : 292
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Book Description
Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .
Author: Jimmy Sanderson
Publisher: Emerald Group Publishing
ISBN: 1800716850
Category : Social Science
Languages : en
Pages : 284
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Book Description
This volume brings together a collection of essays from leading global scholars working in diverse areas as sport sociology, sport management, sport media, and sport communication to illustrate how sociological approaches are imperative to enhancing our understanding of sport and social media and digital technology.
Author: Andy Miah
Publisher: MIT Press
ISBN: 0262551217
Category : Social Science
Languages : en
Pages : 285
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Book Description
Ramifications of the convergence of sports and digital technology, from athlete and spectator experience to the role of media innovation at the Olympics. Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing—e-sports—challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event. In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.
Author: Galen Clavio
Publisher: Human Kinetics
ISBN: 1718216378
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With HKPropel Access will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices. Beginning with foundational concepts, students will first examine the history of social media and its impact on sports. They will learn about the categories of content used, including written content, images, produced video, live video, audio, graphics, dynamic visuals, and responses. They will then gain a better understanding of the social media environment by learning how to think about audiences and networks, evaluating how online communities act and interact, and considering key issues that may be encountered. The final chapters of the text assemble the building blocks from previous chapters into practical application, covering brand management strategies and overall social media presence from the perspective of a member of the sports media, a representative of a team or league, or an individual athlete. Related online learning aids, delivered via HKPropel and reviewed annually to stay current with evolving trends, provides a detailed look into major social networks and their technological elements, plus best practices, tips, and tricks for utilizing a variety of social media platforms. It also examines content methodologies, including podcasting, live video, and prerecorded video, and it discusses the use of social management software. Markers throughout the text refer students to the web resource when additional related content is available. Learning aids for students include Professional Insights, sidebars containing interviews with industry insiders; these real-world examples and professional advice provide depth and context to each chapter’s content. Key Points highlight important points, end-of-chapter review questions promote practical application and ensure content comprehension, and bolded key terms are defined in an easy-to-reference glossary. Social Media and Sports offers a practical approach to understanding social media communications in the sports industry, with application extending to those working in journalism, public relations, broadcasting, advertising, and other sport business careers where knowledge of effective social media usage will maximize career potential. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author: Pope, Nigel
Publisher: IGI Global
ISBN: 1605664073
Category : Computers
Languages : en
Pages : 413
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Book Description
Provides an overview of the increasing level of digitization in sport including areas of gaming and athlete training.
Author: Vanessa Ratten
Publisher: Emerald Group Publishing
ISBN: 178973083X
Category : Sports & Recreation
Languages : en
Pages : 161
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Book Description
Sport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship.
Author: Paul M. Pedersen
Publisher: Taylor & Francis
ISBN: 1040186742
Category : Sports & Recreation
Languages : en
Pages : 243
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Book Description
This book presents cutting‐edge perspectives on Communication in Sport Management, a core component of contemporary sport business. Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‐disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting‐edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal. Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
Author: Jimmy Sanderson
Publisher:
ISBN: 9781612890531
Category : Communication in sports
Languages : en
Pages : 0
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Book Description
Chronicles social media's rapid rise in becoming a powerful "player" in the sports industry and draws upon relevant examples involving athletes and sports organisations to demonstrate both the positive and problematic consequences that social media has created for athletes and sports organisations.
Author: Pamela J. Creedon
Publisher: Taylor & Francis
ISBN: 1040185959
Category : Social Science
Languages : en
Pages : 229
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Book Description
This edited collection provides a singular look at contemporary mediated coverage of women athletes and sports from Title IX to the present day. Through personal perspectives, contributors provide a valuable overview of common patterns in women’s sports media coverage, exploring issues of diversity, ethnicity, and inclusion. Chapters examine Title IX discourse, NIL brand creation, and marketing among female college athletes through platforms such as TikTok, Instagram, and Twitter (X), the recent surge in what appears to be empowering gender discourse and contemporary public debates, legislative attacks on the participation of trans and nonbinary athletes, differential treatment of women’s athletic injuries as compared to men’s injuries, and the role of women working in sports media both on the field and on the sidelines. The book includes a review of changes in the media coverage of women in sport, offering an overall assessment of the status of women athletes in the half-century after Title IX. It concludes with an examination of the power of coaching and the imperative to protect athletes from abuses of that power. This book will be of interest to students and scholars of media, communication, journalism, and beyond that are examining the topic of women, media, and sport.
Author: Paul M. Pedersen
Publisher: Human Kinetics
ISBN: 1718221479
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
"Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
