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Author:
Publisher:
ISBN:
Category : Alcoholic beverage industry
Languages : en
Pages : 52
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Book Description
Author:
Publisher:
ISBN:
Category : Alcoholic beverage industry
Languages : en
Pages : 52
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Book Description
Author:
Publisher:
ISBN:
Category : Alcoholic beverage industry
Languages : en
Pages : 196
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Book Description
Author: Teresa da Silva Lopes
Publisher: Cambridge University Press
ISBN: 1139463713
Category : History
Languages : en
Pages : 348
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Book Description
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.
Author:
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Category : English newspapers
Languages : en
Pages : 1364
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Author: British Library. Document Supply Centre
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 460
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Author:
Publisher:
ISBN:
Category : English newspapers
Languages : en
Pages : 1318
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Book Description
"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.
Author:
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ISBN:
Category : Serial publications
Languages : en
Pages : 1402
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Book Description
Author:
Publisher: Gale Cengage
ISBN: 9780787624712
Category : Business enterprises
Languages : en
Pages : 560
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Book Description
This compilation of global market share data from periodical literature is a one-of-a-kind resource for ready-reference, marketing research, economic analysis, planning and a host of other disciplines. Nearly 1,670 entries cover 360 geographic locations the world over, providing world market share data and rankings on companies, products and services. You'll also find numerous graphics, a table of topics, an annotated source listing and five indexes that facilitate research.
Author:
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Category : Encyclopedias and dictionaries
Languages : en
Pages : 914
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Author:
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ISBN:
Category : Iron molders
Languages : en
Pages : 856
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