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Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 0470902329
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.
Author: John Gerzema
Publisher: John Wiley & Sons
ISBN: 0470902329
Category : Business & Economics
Languages : en
Pages : 289
Get Book Here
Book Description
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.
Author: Craig Elias
Publisher: iUniverse
ISBN: 1450240089
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
There is a silver bullet in sales its called timing when you get to highly motivated decision makers at EXACTLY the right time: after they experience a Trigger Event BUT before they call your competition. When you have the right timing the sale almost happens by itself There are few challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or closing the sale. By luck or sheer numbers youve had timing happen before, not its time to make it happen again, and again, and again. ... simple but profound truths that will help you leverage intent for immediate action and cut down the selling cycle, while creating lasting bonds with customers. Stephen M.R. Covey, author of the New York Times and #1 Wall Street Journal bestseller The Speed of Trust "... an entirely new perspective on things that are hiding in plain sight for all sales professionals. Well done!" Kevin Fancey, Senior Vice President of Sales, Ricoh Canada Inc By combining the power of relationships with timing - what Elias and Shanto call "Trigger Events" - the authors present a powerful sales strategy... Keith Ferrazzi, #1 NYT Bestselling author of Who's Got Your Back and Never Eat Alone Elias and Shanto have brought referrals into the 21st Century, showing you how to capitalize on the key moments that will bring you success in a busy, fast-paced world. This is a must read! Ivan Misner, NY Times Bestselling author and Founder of BNI and the Referral Institute
Author: Keion Henderson
Publisher: Worthy Books
ISBN: 1546014918
Category : Religion
Languages : en
Pages : 169
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Book Description
Discover a renewed sense of God's purpose and find the courage to pursue your greatest dreams with this comforting guide to spiritual fulfillment and success. Albert Einstein once said, "Problems cannot be solved with the same mind-set that created them." To resolve our problems and deal with our mistakes, we must be willing to be transformed by God's process of healing and strengthening. We have a tendency to think of our present situation in polarizing terms: good or bad, up or down. Due to the seasonal nature of our life experiences, this is an easy trap for many of us. We overlook the fact that there are transition times, such as the season between graduation and the amazing job; between divorce and remarriage; between the failure and the success. The Shift explores the ways we can survive the seasons in between with the courage that comes only when you're sure of God's purpose for your life.
Author: Scott M. Davis
Publisher: John Wiley & Sons
ISBN: 0470473398
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" –Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." –Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." –Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." –David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company
Author: Dietrich Vollrath
Publisher: University of Chicago Press
ISBN: 0226820041
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Vollrath challenges our long-held assumption that growth is the best indicator of an economy’s health. Most economists would agree that a thriving economy is synonymous with GDP growth. The more we produce and consume, the higher our living standard and the more resources available to the public. This means that our current era, in which growth has slowed substantially from its postwar highs, has raised alarm bells. But should it? Is growth actually the best way to measure economic success—and does our slowdown indicate economic problems? The counterintuitive answer Dietrich Vollrath offers is: No. Looking at the same facts as other economists, he offers a radically different interpretation. Rather than a sign of economic failure, he argues, our current slowdown is, in fact, a sign of our widespread economic success. Our powerful economy has already supplied so much of the necessary stuff of modern life, brought us so much comfort, security, and luxury, that we have turned to new forms of production and consumption that increase our well-being but do not contribute to growth in GDP. In Fully Grown, Vollrath offers a powerful case to support that argument. He explores a number of important trends in the US economy: including a decrease in the number of workers relative to the population, a shift from a goods-driven economy to a services-driven one, and a decline in geographic mobility. In each case, he shows how their economic effects could be read as a sign of success, even though they each act as a brake of GDP growth. He also reveals what growth measurement can and cannot tell us—which factors are rightly correlated with economic success, which tell us nothing about significant changes in the economy, and which fall into a conspicuously gray area. Sure to be controversial, Fully Grown will reset the terms of economic debate and help us think anew about what a successful economy looks like.
Author: Brian K. Payne
Publisher: SAGE Publications
ISBN: 1483323854
Category : Social Science
Languages : en
Pages : 1107
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Book Description
Introduction to Criminal Justice: A Balanced Approach provides students with engaging, comprehensive, and up-to-date coverage of all aspects of the criminal justice system. Esteemed authors Brian K. Payne, Willard M. Oliver, and Nancy E. Marion explore criminal justice from a student-centered perspective by presenting research-driven material in an accessible, clear, and succinct writing style. Two unique chapters on Perspectives on Crime and Criminal Justice Research and Crime Typologies provide students with the foundational knowledge that they need to be critical thinkers and active participants within their chosen field. Students are encouraged to imagine themselves in specific criminal justice situations and decide how they would respond to the situation with a balanced and effective solution. By exploring criminal justice from a balanced perspective with an issues-oriented approach, students will understand how decision-making is critical to the criminal justice process. In particular, students will come to appreciate how their own future careers will be shaped by the decisions they make.
Author: Haydn Shaughnessy
Publisher:
ISBN: 9781941420034
Category :
Languages : en
Pages : 378
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Book Description
"Shift is a powerful work full of insight stemming from Haydn Shaughnessy's formidable powers of observation and research." -Patrick Reynolds, Chief Strategy Officer, Triton Digital There is a new economy growing all around us. Whether you own a business or lead one, are a freelancer or employee, are beginning a career or working your way up the ladder, Shift provides a guide to the major changes that are reshaping the economy and our lives. Haydn Shaughnessy spells out why the current economic transformation is different from anything that preceded it. The digital economy is not just about new technology. Dramatic changes are taking place in how people work together, how they think about society and wealth, and the risks and options they face in employment and business. Haydn draws a detailed picture of new power groups that are driving this new economy-turning rapid innovation into real-time disruption. These power groups are rendering governments increasingly irrelevant in their traditional job creation and economic growth roles, and putting more demands on companies, online communities, and individuals. Shift is essential reading for anyone who wants to understand the digital revolution that is changing economic policy, work, and prosperity for the vast majority of people. It is a survival guide for the 21st-century economy.
Author: United States. Congress. Senate. Committee on the Judiciary
Publisher:
ISBN:
Category : Wages
Languages : en
Pages : 848
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Book Description
Author: Joe Mechlinski
Publisher: Morgan James Publishing
ISBN: 1642791733
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
70% of the American workforce is disengaged. With every tick of the clock, millions of people inch closer to their breaking points—a growing epidemic of apathy and anxiety in the workplace that is affecting life outside of the office. But meaningful work-life integration is possible. In Shift the Work, Joe Mechlinski, the New York Times bestselling author of Grow Regardless, shares his personal journey to find purpose, and how it influenced him to take a deeper dive into the science of human behavior. Inspired by neuroscience research about the connections between the brains in the head, heart, and gut that drive human perspectives and conduct, Joe shares how everyone can re-engage with their work and impact the world. Filled with actionable strategies and inspiring true stories, this indispensable guide motivates readers to seek fulfilling opportunities, reconnect with their passions, and recognize their power to make a difference.
Author: Mike Hohnen
Publisher: Lulu.com
ISBN: 8799557614
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Inspired by the principles developed in the "Service Profit Chain", Mike Hohnen takes you through each of the steps needed to create an outstanding service business. We live in a world of abundance, there is plenty of choice everywhere. The result is a widening gap between supply and demand in virtually any category you can imagine. When that happens, many companies have a knee-jerk reaction, and the recipe is more or less always the same: initiate rigorous cost-cutting programmes, reduce staff and/or services, offer discounts in many forms, and increase advertising aggressively. This, however, is the equivalent of trying to steer and brake as your car begins to skid on black ice while going through a sharp curve. As you hit that declining demand curve, you need to perform what at first seems like a counter intuitive move: hold your price, improve your quality, and narrow your focus in the market. In this book, you will not only understand why but also see how you can do that.
