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Author: Thomas H. Neale
Publisher: Nova Publishers
ISBN: 9781590336069
Category : Language Arts & Disciplines
Languages : en
Pages : 54
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Book Description
Writing for the spoken word is a special discipline; it requires that speechwriters' products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation, cadence and balance are available to, and should be used by, the speechwriter. It is important for speechwriters to analyse audiences according to factors such as age; gender; culture; profession and income level; size of audience; political affiliation, if any; and on the occasion for, or purpose of, the speech. Most effective speeches do not exceed 20 minutes in length. After researching a topic, speechwriters must prepare an outline from which the speech will be developed. They should strive to maintain a clear theme throughout the speech. Most speeches will have a three-part structure consisting of an introduction, a body and a conclusion. The accepted style of contemporary American public address is natural, direct, low key, casual and conversational. This puts the listeners at ease and promotes a sense of community between the audience and speaker. Punctuation should reflect the sound structure of the speech, reinforcing the rhythm and pace of actual speech. Clarity of expression is as important a consideration in speech grammar as rigid adherence to the rules for written law. This book presents the essentials of speechwriting. Preface; Speechwriting in Perspective: A Brief Guide to Effective and Persuasive Communication (Thomas H. Neale); Public Speaking and Speechwriting: Selected References (Jean M. Bowers); Index.
Author: Thomas H. Neale
Publisher: Nova Publishers
ISBN: 9781590336069
Category : Language Arts & Disciplines
Languages : en
Pages : 54
Get Book Here
Book Description
Writing for the spoken word is a special discipline; it requires that speechwriters' products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation, cadence and balance are available to, and should be used by, the speechwriter. It is important for speechwriters to analyse audiences according to factors such as age; gender; culture; profession and income level; size of audience; political affiliation, if any; and on the occasion for, or purpose of, the speech. Most effective speeches do not exceed 20 minutes in length. After researching a topic, speechwriters must prepare an outline from which the speech will be developed. They should strive to maintain a clear theme throughout the speech. Most speeches will have a three-part structure consisting of an introduction, a body and a conclusion. The accepted style of contemporary American public address is natural, direct, low key, casual and conversational. This puts the listeners at ease and promotes a sense of community between the audience and speaker. Punctuation should reflect the sound structure of the speech, reinforcing the rhythm and pace of actual speech. Clarity of expression is as important a consideration in speech grammar as rigid adherence to the rules for written law. This book presents the essentials of speechwriting. Preface; Speechwriting in Perspective: A Brief Guide to Effective and Persuasive Communication (Thomas H. Neale); Public Speaking and Speechwriting: Selected References (Jean M. Bowers); Index.
Author:
Publisher:
ISBN:
Category : Public speaking
Languages : en
Pages : 22
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Book Description
The frequent delivery of public remarks by Senators and Representatives is an important element of their roles as community leaders, spokespersons, and freely elected legislators. Congressional staff are often called on to help prepare draft remarks for such purposes. Writing for the spoken word is a special discipline; it requires that congressional speechwriters' products be written primarily, although not exclusively, to be heard, not read. Speeches are better cast in simple, direct, and often short sentences that can be easily understood by listeners. Rhetorical devices such as repetition, variation, cadence, and balance are available to, and should be used by, the speechwriter. It is important for speechwriters to analyze audiences according to factors such as age; gender; profession; size of audience; political affiliation, if any; and the occasion for, and purpose of, the speech. Most effective speeches do not exceed 20 minutes in length. After research a topic, speechwriters should prepare an outline from which the speech will be developed. They should strive to maintain a clear theme throughout the speech. Most speeches will have a three-part structure consisting of an introduction, a body, and a conclusion. The accepted style of contemporary American public address is natural, direct, low key, casual, and conversational. This puts listeners at ease and promotes a sense of community between the audience and speaker. Punctuation should reflect the sound structure of the speech, reinforcing the rhythm and pace of actual speech. Clarity of expression is as important a consideration in speech grammar as rigid adherence to rules for written language. Effective delivery can greatly improve a speech. Congressional speechwriters should make every effort to become familiar with the speaking style of the Member for whom they are writing, and adjust their drafts accordingly.
Author: Michael Nelson
Publisher: University Press of Kansas
ISBN: 0700617396
Category : Political Science
Languages : en
Pages : 320
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Book Description
When Ronald Reagan invoked "a shining city on a hill" or George H. W. Bush "a thousand points of light," their words were engraved on the public's consciousness as signatures to their personal beliefs and a catalysts for political action. Such iconic phrases in presidential speeches are often the creation of presidential speechwriters, who are entrusted with framing a message consistent with each administration's broad goals and reflecting each president's personality and rhetorical skills. This book takes a closer look at presidential speeches over the course of six administrations. Editors Michael Nelson and Russell Riley have brought together an outstanding team of academics and professional writers-including nine former speechwriters who worked for every president from Nixon to Clinton-to examine how the politics and crafting of presidential rhetoric serve the various roles of the presidency. They consider four types of speeches: convention acceptance speeches, inaugural addresses, state of the union addresses, and crisis and other landmark speeches that often rise out of unpredictable circumstances. Together, these scholars and writers enable readers to sort out the idiosyncratic from the institutional while gaining insider perspectives on the operating style and rhetorical manner of each of the six presidents. The book is rich in character sketches-such as Jimmy Carter's attempt to tie his understanding of original sin to the practice of American politics-and brimming with insights into the internal dynamics of the White House, including tales of internecine bloodletting under Ronald Reagan. Most significant, these discussions help us better understand the contemporary presidency by revealing the enduring and evolving features of the institution, underscoring how the operating style and rhetorical manner of each president shapes the speechwriting process in the service of his broader policymaking goals. These essays show not only how speechmaking has become a major presidential activity but also how speechwriters have become important political actors in their own right. They offer students and observers of the political scene a rare opportunity to consider the crafting of those utterances before weighing their effects.
Author: Naomi S. Baron
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 330
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Book Description
Author: Kurt Ritter
Publisher: Texas A&M University Press
ISBN: 1603445749
Category : Biography & Autobiography
Languages : en
Pages : 250
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Book Description
Annotation. The chapters in this book (two by former White House speechwriters) give insight into the process of presidential speechwriting, from Franklin D. Roosevelt's administration to Ronald Reagan's.
Author: Jens E. Kjeldsen
Publisher: Springer
ISBN: 3030036855
Category : Political Science
Languages : en
Pages : 202
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Book Description
This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.
Author: Simon Lancaster
Publisher: The Crowood Press
ISBN: 0719828686
Category : Language Arts & Disciplines
Languages : en
Pages : 153
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Book Description
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
Author: William Safire
Publisher: W. W. Norton & Company
ISBN: 9780393040050
Category : Language Arts & Disciplines
Languages : en
Pages : 1066
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Book Description
William Safire's invaluable and immensely entertaining Lend Me Your Ears established itself instantly as a classic treasury of the greatest speeches in human history. Selected with the instincts of a great speechwriter and language maven, arranged by theme and occasion, each deftly introduced and placed in context, the more than two hundred speeches in this compilation demonstrate the enduring power of human eloquence to inspire, to uplift, and to motivate. For this expanded edition Safire has selected more than twenty new speeches by such figures as President Bill Clinton, Senator Robert Dole, General Colin Powell, Microsoft's Bill Gates, the Dalai Lama, Edward R. Murrow, Alistair Cooke, the Buddha, and the late Israeli Prime Minister Yitzhak Rabin. They prove that even in a digital age the most forceful medium of communication is still the human voice speaking directly to the mind, heart, and soul.
Author: Robert A. Lehrman
Publisher: CQ Press
ISBN: 1506387756
Category : Language Arts & Disciplines
Languages : en
Pages : 537
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Book Description
The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
Author: Beatrix Busse
Publisher:
ISBN: 0190212365
Category : Language Arts & Disciplines
Languages : en
Pages : 253
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Book Description
The present study investigates speech, writing, and thought presentation in a corpus of 19th-century narrative fiction including, for instance, the novels Frankenstein, Jane Eyre, Wuthering Heights, Oliver Twist, and many others.
