Specialty Advertising PDF Download
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Author: Henry Stanhope Bunting
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 176
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Book Description
Author: Henry Stanhope Bunting
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 176
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Book Description
Author: John Philip Jones
Publisher: SAGE
ISBN: 9780761912392
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
Author: George Lloyd Herpel
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Author: Axel Petrus Johnson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 306
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Book Description
Author: Walter A. Gaw
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1442
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Author: Axel Petrus Johnson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 310
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Book Description
Author: Gary Dahl
Publisher: John Wiley & Sons
ISBN: 1118068092
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 846
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 978
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Book Description
