Author: Pasi Falk
Publisher: SAGE
ISBN: 1848609256
Category : Social Science
Languages : en
Pages : 225
Book Description
This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. It also contains an appendix which gives a brief history and selected literature of shopping.
The Shopping Experience
Author: Pasi Falk
Publisher: SAGE
ISBN: 1848609256
Category : Social Science
Languages : en
Pages : 225
Book Description
This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. It also contains an appendix which gives a brief history and selected literature of shopping.
Publisher: SAGE
ISBN: 1848609256
Category : Social Science
Languages : en
Pages : 225
Book Description
This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. It also contains an appendix which gives a brief history and selected literature of shopping.
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Author: Vinay Kothari
Publisher: Springer
ISBN: 3319169467
Category : Business & Economics
Languages : en
Pages : 644
Book Description
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Publisher: Springer
ISBN: 3319169467
Category : Business & Economics
Languages : en
Pages : 644
Book Description
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Patronage Behavior and Retail Management
Author: William R. Darden
Publisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
Book Description
Includes bibliographical references and index
Publisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
Book Description
Includes bibliographical references and index
JOURNAL OF BUSINESS RESE
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 618
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 618
Book Description
Special Edition Using Microsoft Commerce Server 2002
Author: Don Jones
Publisher: Que Publishing
ISBN: 9780789727633
Category : Computers
Languages : en
Pages : 810
Book Description
Microsoft Commerce Server 2002 provides a platform for the rapid development of e-Commerce web sites. Using the design patterns found in the sample sites and lessons learned from years of field experience, this book defines a path for mapping an e-commerce project.
Publisher: Que Publishing
ISBN: 9780789727633
Category : Computers
Languages : en
Pages : 810
Book Description
Microsoft Commerce Server 2002 provides a platform for the rapid development of e-Commerce web sites. Using the design patterns found in the sample sites and lessons learned from years of field experience, this book defines a path for mapping an e-commerce project.
Developments in Marketing Science
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 648
Book Description
Vols. for 1978- are the proceedings of the 2nd- annual conference of the Academy of Marketing Science.
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 648
Book Description
Vols. for 1978- are the proceedings of the 2nd- annual conference of the Academy of Marketing Science.
Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)
Author: Amalendu Bhunia
Publisher: Springer Nature
ISBN: 9464632984
Category : Business & Economics
Languages : en
Pages : 609
Book Description
This is an open access book. Finance and trade are the keys to the world's continued economic and social development. Studying finance and trade can help us better understand how the world works. In addition, business management is crucial for an enterprise and a country's sustainable development. The conference mainly focused on research fields such as finance, trade, and business management. The 2023 International Conference on Finance, Trade, and Business Management(FTBM2023)will be held on September 22-24, 2023 by ZOOM. The purpose of the conference is to provide a chance for experts and scholars engaged in finance, trade, and business management-related research to exchange scientific research results and cutting-edge technologies, understand academic development trends, broaden research ideas, strengthen academic research and discussions, and promote cooperation in the industrialization of academic achievements. We sincerely invite experts, scholars, business people, and other relevant people from universities and scientific research institutions at home and abroad to attend the conference!
Publisher: Springer Nature
ISBN: 9464632984
Category : Business & Economics
Languages : en
Pages : 609
Book Description
This is an open access book. Finance and trade are the keys to the world's continued economic and social development. Studying finance and trade can help us better understand how the world works. In addition, business management is crucial for an enterprise and a country's sustainable development. The conference mainly focused on research fields such as finance, trade, and business management. The 2023 International Conference on Finance, Trade, and Business Management(FTBM2023)will be held on September 22-24, 2023 by ZOOM. The purpose of the conference is to provide a chance for experts and scholars engaged in finance, trade, and business management-related research to exchange scientific research results and cutting-edge technologies, understand academic development trends, broaden research ideas, strengthen academic research and discussions, and promote cooperation in the industrialization of academic achievements. We sincerely invite experts, scholars, business people, and other relevant people from universities and scientific research institutions at home and abroad to attend the conference!
Consumer Behavior
Author: Del I. Hawkins
Publisher: Irwin Professional Publishing
ISBN: 9780072536867
Category : Business & Economics
Languages : en
Pages : 820
Book Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.
Publisher: Irwin Professional Publishing
ISBN: 9780072536867
Category : Business & Economics
Languages : en
Pages : 820
Book Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.
JBR JOURNAL OF BUSINESS RESEARCH
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 448
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 448
Book Description
Journal of Business Economics
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 520
Book Description
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 520
Book Description