Author: Laura D. Adams
Publisher: Entrepreneur Press
ISBN: 1613084331
Category : Business & Economics
Languages : en
Pages : 239
Book Description
Build Your Business and Your Financial Future As a solopreneur, you can reinvent the way you work with much more freedom, fun, and financial security. There’s never been a better time to earn more money by starting a full- or part-time solo venture. But being your own boss can be a challenge or feel scary when you don’t have a roadmap. In Money-Smart Solopreneur, Laura D. Adams answers questions every aspiring and new entrepreneur has about creating a business and building a secure financial future. It's a complete guide for what to do, critical mistakes to avoid, and how to start a solo business without taking too much risk. You'll get answers to these common questions: Can I get started without any filings or paperwork? Do I need a business bank account? How can I budget and reach goals with an irregular income? What business entity is best? When should I incorporate? How do I protect my intellectual property? When do I need an accountant? How can I figure out how much to charge clients? What tax deadlines am I required to meet? Do I need a business license? When should I leave my day job? Which tools are worth paying for? No matter if you're a freelancer, independent contractor, or side-hustler in the on-demand economy, you'll get essential knowledge, tools, and inspiration to live a successful solopreneur life. Laura D. Adams demystifies how to start and build any solo or small business. She covers legal, financial, and tax issues you must know to stay out of trouble. Her upbeat tone and approach for managing variable income, using an automatic money system, and creating a self-employed benefits package are just a few gems you'll discover. Laura's smart tips and chapter exercises include refreshing strategies for earning more, managing the unexpected, and reaching financial goals. You'll come away empowered to build your full- or part-time solo business and create long-lasting financial security. After reading Money-Smart Solopreneur, you'll be able to: Earn full- or part-time self-employed income with confidence. Refine your business and brand vision. Evaluate the pros and cons of working as a solopreneur. Create a strategy to exit a day job by building a business on the side. Turbocharge your productivity using pro tips. Create a financial safety net and leapfrog to the life you want. Organize and legally protect your business using simple techniques. Set higher rates, create better proposals, and negotiate wisely. Save money by operating a home-based business. Set up an automatic money system to achieve goals and build wealth.
Money-Smart Solopreneur
Author: Laura D. Adams
Publisher: Entrepreneur Press
ISBN: 1613084331
Category : Business & Economics
Languages : en
Pages : 239
Book Description
Build Your Business and Your Financial Future As a solopreneur, you can reinvent the way you work with much more freedom, fun, and financial security. There’s never been a better time to earn more money by starting a full- or part-time solo venture. But being your own boss can be a challenge or feel scary when you don’t have a roadmap. In Money-Smart Solopreneur, Laura D. Adams answers questions every aspiring and new entrepreneur has about creating a business and building a secure financial future. It's a complete guide for what to do, critical mistakes to avoid, and how to start a solo business without taking too much risk. You'll get answers to these common questions: Can I get started without any filings or paperwork? Do I need a business bank account? How can I budget and reach goals with an irregular income? What business entity is best? When should I incorporate? How do I protect my intellectual property? When do I need an accountant? How can I figure out how much to charge clients? What tax deadlines am I required to meet? Do I need a business license? When should I leave my day job? Which tools are worth paying for? No matter if you're a freelancer, independent contractor, or side-hustler in the on-demand economy, you'll get essential knowledge, tools, and inspiration to live a successful solopreneur life. Laura D. Adams demystifies how to start and build any solo or small business. She covers legal, financial, and tax issues you must know to stay out of trouble. Her upbeat tone and approach for managing variable income, using an automatic money system, and creating a self-employed benefits package are just a few gems you'll discover. Laura's smart tips and chapter exercises include refreshing strategies for earning more, managing the unexpected, and reaching financial goals. You'll come away empowered to build your full- or part-time solo business and create long-lasting financial security. After reading Money-Smart Solopreneur, you'll be able to: Earn full- or part-time self-employed income with confidence. Refine your business and brand vision. Evaluate the pros and cons of working as a solopreneur. Create a strategy to exit a day job by building a business on the side. Turbocharge your productivity using pro tips. Create a financial safety net and leapfrog to the life you want. Organize and legally protect your business using simple techniques. Set higher rates, create better proposals, and negotiate wisely. Save money by operating a home-based business. Set up an automatic money system to achieve goals and build wealth.
Publisher: Entrepreneur Press
ISBN: 1613084331
Category : Business & Economics
Languages : en
Pages : 239
Book Description
Build Your Business and Your Financial Future As a solopreneur, you can reinvent the way you work with much more freedom, fun, and financial security. There’s never been a better time to earn more money by starting a full- or part-time solo venture. But being your own boss can be a challenge or feel scary when you don’t have a roadmap. In Money-Smart Solopreneur, Laura D. Adams answers questions every aspiring and new entrepreneur has about creating a business and building a secure financial future. It's a complete guide for what to do, critical mistakes to avoid, and how to start a solo business without taking too much risk. You'll get answers to these common questions: Can I get started without any filings or paperwork? Do I need a business bank account? How can I budget and reach goals with an irregular income? What business entity is best? When should I incorporate? How do I protect my intellectual property? When do I need an accountant? How can I figure out how much to charge clients? What tax deadlines am I required to meet? Do I need a business license? When should I leave my day job? Which tools are worth paying for? No matter if you're a freelancer, independent contractor, or side-hustler in the on-demand economy, you'll get essential knowledge, tools, and inspiration to live a successful solopreneur life. Laura D. Adams demystifies how to start and build any solo or small business. She covers legal, financial, and tax issues you must know to stay out of trouble. Her upbeat tone and approach for managing variable income, using an automatic money system, and creating a self-employed benefits package are just a few gems you'll discover. Laura's smart tips and chapter exercises include refreshing strategies for earning more, managing the unexpected, and reaching financial goals. You'll come away empowered to build your full- or part-time solo business and create long-lasting financial security. After reading Money-Smart Solopreneur, you'll be able to: Earn full- or part-time self-employed income with confidence. Refine your business and brand vision. Evaluate the pros and cons of working as a solopreneur. Create a strategy to exit a day job by building a business on the side. Turbocharge your productivity using pro tips. Create a financial safety net and leapfrog to the life you want. Organize and legally protect your business using simple techniques. Set higher rates, create better proposals, and negotiate wisely. Save money by operating a home-based business. Set up an automatic money system to achieve goals and build wealth.
A Solopreneur’s Guide to Business Branding
Author: Dwayne Anderson
Publisher: Estalontech
ISBN: 8834170180
Category : Business & Economics
Languages : en
Pages : 101
Book Description
Branding can be confusing...especially for the solopreneur, but you and your customers can easily compete with the big Brand boys when you employ the right strategies. And if you want those strategies for you and/or your clients, do check out on ; - A Solopreneur’s Guide to Business Branding Consistent branding increases revenues by up to 23%. 59% of consumers prefer to purchase from familiar brands It takes 5 to 7 impressions to produce a smidge of brand awareness; Consistency of experience & repetition over time increase brand recognition. Want exquisite and wider exposure? Discover how this Instant profits guide to Business Branding can successfully market Your product Online And Share Your exclusive branding to a wider audience . You'll Find Out The Tips, Techniques to build your brand and develop a social media presence in the competitive marketplace . Marketing a business or brand online has become one of the most effective ways for solopreneurs to reach their target audience. Gone are the days when a good newspaper ads or a couple of well-designed websites would be enough to get you on the major business listing map. If you do not engage with skillfuture to establish your brand’s online presence , it can easily become forgotten or overshadowed by your rivals and competitors
Publisher: Estalontech
ISBN: 8834170180
Category : Business & Economics
Languages : en
Pages : 101
Book Description
Branding can be confusing...especially for the solopreneur, but you and your customers can easily compete with the big Brand boys when you employ the right strategies. And if you want those strategies for you and/or your clients, do check out on ; - A Solopreneur’s Guide to Business Branding Consistent branding increases revenues by up to 23%. 59% of consumers prefer to purchase from familiar brands It takes 5 to 7 impressions to produce a smidge of brand awareness; Consistency of experience & repetition over time increase brand recognition. Want exquisite and wider exposure? Discover how this Instant profits guide to Business Branding can successfully market Your product Online And Share Your exclusive branding to a wider audience . You'll Find Out The Tips, Techniques to build your brand and develop a social media presence in the competitive marketplace . Marketing a business or brand online has become one of the most effective ways for solopreneurs to reach their target audience. Gone are the days when a good newspaper ads or a couple of well-designed websites would be enough to get you on the major business listing map. If you do not engage with skillfuture to establish your brand’s online presence , it can easily become forgotten or overshadowed by your rivals and competitors
How to Be F*cking Awesome
Author: Dan Meredith
Publisher: Rethink Press
ISBN: 9781781331880
Category : Success
Languages : en
Pages : 192
Book Description
If you've been looking for a kick up the backside to finally launch that business, start a new project you've been putting off or just become awesome, this book is for you. So, if you are sick of the usual guru bullsh*t advice, and want to make your life truly awesome, then read this book from cover to cover, and do every single thing Dan says.
Publisher: Rethink Press
ISBN: 9781781331880
Category : Success
Languages : en
Pages : 192
Book Description
If you've been looking for a kick up the backside to finally launch that business, start a new project you've been putting off or just become awesome, this book is for you. So, if you are sick of the usual guru bullsh*t advice, and want to make your life truly awesome, then read this book from cover to cover, and do every single thing Dan says.
The Solopreneur's Guide to Scaling Up A Startup
Author: Dr. Larry Gamboa
Publisher: Shepherds Voice Publications, Inc.
ISBN: 9710072242
Category : Business & Economics
Languages : en
Pages : 124
Book Description
Learn to Scale Up All startups either die or scale up within the first five years of their existence. This book will help you not only survive these crucial years as a solopreneur but also thrive and scale up. Learn how to take your business to the next level and become a maven solopreneur—an expert in his field who seeks to share his knowledge with others, not alone but with others of the same caliber. This book will teach you valuable tools and insights to help you scale up your startup. Learn how to: • Create wealth by embracing and focusing on your calling • Break down you calling into a framework and create millions • Monetize your calling, reproduce it, and share your expertise • Shift from old economy myths that hinder your success to new economy truths that will help you grow • Create a system that people can follow, train from, and implement • Package your business intelligently • Create membership sites using an effective template In this book, Dr. Larry also shares how he combined real estate investing and Internet marketing to generate a million pesos in twelve months by building five income streams using one strategy that you can apply to your own business. With the growth of the Internet, the playing field is leveled so that anyone with an idea can create it, campaign it, and cash in on it. This book will help you use the digital world to your advantage by creating effective digital products. Learn the nine steps to creating anything—a big picture outline that you can use to package and deliver wisdom and information whether it is a membership site, an audio, an e-book, a white paper, or a keynote speech. There has never been a better time for maven solopreneurs to thrive and leverage the power of digital technology than now. It’s time to scale up your business startup! Use this book to learn boldly, love openly, and make a difference today.
Publisher: Shepherds Voice Publications, Inc.
ISBN: 9710072242
Category : Business & Economics
Languages : en
Pages : 124
Book Description
Learn to Scale Up All startups either die or scale up within the first five years of their existence. This book will help you not only survive these crucial years as a solopreneur but also thrive and scale up. Learn how to take your business to the next level and become a maven solopreneur—an expert in his field who seeks to share his knowledge with others, not alone but with others of the same caliber. This book will teach you valuable tools and insights to help you scale up your startup. Learn how to: • Create wealth by embracing and focusing on your calling • Break down you calling into a framework and create millions • Monetize your calling, reproduce it, and share your expertise • Shift from old economy myths that hinder your success to new economy truths that will help you grow • Create a system that people can follow, train from, and implement • Package your business intelligently • Create membership sites using an effective template In this book, Dr. Larry also shares how he combined real estate investing and Internet marketing to generate a million pesos in twelve months by building five income streams using one strategy that you can apply to your own business. With the growth of the Internet, the playing field is leveled so that anyone with an idea can create it, campaign it, and cash in on it. This book will help you use the digital world to your advantage by creating effective digital products. Learn the nine steps to creating anything—a big picture outline that you can use to package and deliver wisdom and information whether it is a membership site, an audio, an e-book, a white paper, or a keynote speech. There has never been a better time for maven solopreneurs to thrive and leverage the power of digital technology than now. It’s time to scale up your business startup! Use this book to learn boldly, love openly, and make a difference today.
GRASPED The Solopreneur's Wellness Compass
Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 44
Book Description
"GRASPED The Solopreneur's Wellness Compass" is envisioned as a comprehensive guide aimed at solopreneurs seeking to achieve both professional success and personal well-being. This guide likely offers actionable strategies, insights, and reflections on balancing entrepreneurial aspirations with life's demands, emphasizing wellness as a cornerstone of sustainable success. This book's USP could be its focus on solopreneurs, a niche often overlooked in broader business literature. It uniquely blends business development strategies with personal wellness principles, catering to the specific challenges and opportunities faced by solo entrepreneurs. Its integration of wellness into business strategy sets it apart, offering readers a blueprint for achieving success without sacrificing their health and happiness. An introduction to "GRASPED The Solopreneur's Wellness Compass" might invite readers to embark on a holistic journey toward achieving their entrepreneurial goals while maintaining and prioritizing their well-being. It could set the tone for a book that doesn't just talk about business success in isolation but considers it part of a broader, balanced lifestyle.
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 44
Book Description
"GRASPED The Solopreneur's Wellness Compass" is envisioned as a comprehensive guide aimed at solopreneurs seeking to achieve both professional success and personal well-being. This guide likely offers actionable strategies, insights, and reflections on balancing entrepreneurial aspirations with life's demands, emphasizing wellness as a cornerstone of sustainable success. This book's USP could be its focus on solopreneurs, a niche often overlooked in broader business literature. It uniquely blends business development strategies with personal wellness principles, catering to the specific challenges and opportunities faced by solo entrepreneurs. Its integration of wellness into business strategy sets it apart, offering readers a blueprint for achieving success without sacrificing their health and happiness. An introduction to "GRASPED The Solopreneur's Wellness Compass" might invite readers to embark on a holistic journey toward achieving their entrepreneurial goals while maintaining and prioritizing their well-being. It could set the tone for a book that doesn't just talk about business success in isolation but considers it part of a broader, balanced lifestyle.
The Fail-Safe Solopreneur
Author: Darren C. Joe
Publisher:
ISBN: 9781737023111
Category : Business planning
Languages : en
Pages : 162
Book Description
Working for yourself comes with many upsides - and downsides. The Fail-Safe Solopreneur is your survival guide for managing the downsides. Running a business can be stressful, lonely and brutal on your mental health. And surviving alone - apart from a tribe - runs against our social nature. Whether you're a freelancer, creator or solopreneur, working independently requires a new set of skills to safeguard your well-being, so you can do your best work and fully enjoy your freedom. After running a solo business virtually for 10 years, Darren C. Joe shares 6 field-tested practices to handle the inevitable failure, anxiety, instability and loneliness of solopreneurship. Each chapter centers around one key practice critical to survive and thrive being your own boss. The Fail-Safe Solopreneur distills 10-years of hard-earned lessons into a practical, actionable framework that will help you weather the emotional rollercoaster of self-employment and design a work-life that thrills and fulfills you.
Publisher:
ISBN: 9781737023111
Category : Business planning
Languages : en
Pages : 162
Book Description
Working for yourself comes with many upsides - and downsides. The Fail-Safe Solopreneur is your survival guide for managing the downsides. Running a business can be stressful, lonely and brutal on your mental health. And surviving alone - apart from a tribe - runs against our social nature. Whether you're a freelancer, creator or solopreneur, working independently requires a new set of skills to safeguard your well-being, so you can do your best work and fully enjoy your freedom. After running a solo business virtually for 10 years, Darren C. Joe shares 6 field-tested practices to handle the inevitable failure, anxiety, instability and loneliness of solopreneurship. Each chapter centers around one key practice critical to survive and thrive being your own boss. The Fail-Safe Solopreneur distills 10-years of hard-earned lessons into a practical, actionable framework that will help you weather the emotional rollercoaster of self-employment and design a work-life that thrills and fulfills you.
Hype Yourself
Author: Lucy Werner
Publisher: Practical Inspiration Publishing
ISBN: 178860122X
Category : Business & Economics
Languages : en
Pages : 197
Book Description
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Publisher: Practical Inspiration Publishing
ISBN: 178860122X
Category : Business & Economics
Languages : en
Pages : 197
Book Description
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
The Million-Dollar, One-Person Business, Revised
Author: Elaine Pofeldt
Publisher: Lorena Jones Books
ISBN: 0399578978
Category : Business & Economics
Languages : en
Pages : 274
Book Description
The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.
Publisher: Lorena Jones Books
ISBN: 0399578978
Category : Business & Economics
Languages : en
Pages : 274
Book Description
The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.
10000+ ChatGPT Prompts for Digital Marketing Success
Author: Nick Wishstone
Publisher: Nick Tsai
ISBN:
Category : Business & Economics
Languages : en
Pages : 599
Book Description
Dive into the digital marketing revolution with "10000+ ChatGPT Prompts for Digital Marketing Success: Leveraging AI to Elevate Digital Marketing Efforts, Generate More Leads, and Close More Deals." This comprehensive guide is your indispensable resource for harnessing the power of AI in your marketing strategies, offering a treasure trove of over 10,000 prompts designed to innovate your approach, captivate your audience, and skyrocket your sales. In today's fast-paced digital world, staying ahead of the curve is crucial. This book is meticulously crafted to help marketers, entrepreneurs, and businesses of all sizes break through the noise, connect with their target audience more effectively, and drive unparalleled growth. Whether you're looking to refine your social media presence, enhance your content strategy, master paid advertising, or explore the frontiers of AI in digital marketing, this collection has something for everyone. "10000+ ChatGPT Prompts for Digital Marketing Success" not only guides you through leveraging ChatGPT for content creation and strategy development but also dives deep into applying AI for analytical insights, optimizing ad campaigns, and personalizing customer experiences. From organic reach and influencer marketing to the nuances of e-commerce and lead generation, this book covers the entire digital marketing spectrum. Key Features: Over 10,000 Innovative Prompts: Unleash your creative potential and explore new strategies with prompts covering every aspect of digital marketing. AI-Powered Techniques: Learn how to integrate AI tools like ChatGPT into your marketing efforts for analysis, creativity, and efficiency. Comprehensive Digital Marketing Insights: From social media to SEO, paid advertising to email marketing, get up-to-date tactics that work. Practical Guides and Strategies: Step-by-step guides on implementing the prompts and strategies to generate leads, nurture them effectively, and close more deals. Adaptation to Various Niches: Tailor these prompts to fit your specific industry needs, ensuring relevance and impact. Whether you're a seasoned digital marketer looking to enhance your toolkit or a newcomer eager to make your mark, "10000+ ChatGPT Prompts for Digital Marketing Success" offers the insights and tools you need to succeed in the digital age. Embrace the future of marketing—let AI be your guide to reaching new heights of success and innovation.
Publisher: Nick Tsai
ISBN:
Category : Business & Economics
Languages : en
Pages : 599
Book Description
Dive into the digital marketing revolution with "10000+ ChatGPT Prompts for Digital Marketing Success: Leveraging AI to Elevate Digital Marketing Efforts, Generate More Leads, and Close More Deals." This comprehensive guide is your indispensable resource for harnessing the power of AI in your marketing strategies, offering a treasure trove of over 10,000 prompts designed to innovate your approach, captivate your audience, and skyrocket your sales. In today's fast-paced digital world, staying ahead of the curve is crucial. This book is meticulously crafted to help marketers, entrepreneurs, and businesses of all sizes break through the noise, connect with their target audience more effectively, and drive unparalleled growth. Whether you're looking to refine your social media presence, enhance your content strategy, master paid advertising, or explore the frontiers of AI in digital marketing, this collection has something for everyone. "10000+ ChatGPT Prompts for Digital Marketing Success" not only guides you through leveraging ChatGPT for content creation and strategy development but also dives deep into applying AI for analytical insights, optimizing ad campaigns, and personalizing customer experiences. From organic reach and influencer marketing to the nuances of e-commerce and lead generation, this book covers the entire digital marketing spectrum. Key Features: Over 10,000 Innovative Prompts: Unleash your creative potential and explore new strategies with prompts covering every aspect of digital marketing. AI-Powered Techniques: Learn how to integrate AI tools like ChatGPT into your marketing efforts for analysis, creativity, and efficiency. Comprehensive Digital Marketing Insights: From social media to SEO, paid advertising to email marketing, get up-to-date tactics that work. Practical Guides and Strategies: Step-by-step guides on implementing the prompts and strategies to generate leads, nurture them effectively, and close more deals. Adaptation to Various Niches: Tailor these prompts to fit your specific industry needs, ensuring relevance and impact. Whether you're a seasoned digital marketer looking to enhance your toolkit or a newcomer eager to make your mark, "10000+ ChatGPT Prompts for Digital Marketing Success" offers the insights and tools you need to succeed in the digital age. Embrace the future of marketing—let AI be your guide to reaching new heights of success and innovation.
Profit First
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 073521414X
Category : Business & Economics
Languages : en
Pages : 225
Book Description
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Publisher: Penguin
ISBN: 073521414X
Category : Business & Economics
Languages : en
Pages : 225
Book Description
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.