Soft War

Soft War PDF Author: Michael L. Gross
Publisher: Cambridge University Press
ISBN: 110713224X
Category : Philosophy
Languages : en
Pages : 285

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Book Description
This collection focuses on non-kinetic warfare, including cyber, media, and economic warfare, as well as non-violent resistance, 'lawfare', and hostage-taking.

Soft War

Soft War PDF Author: Michael L. Gross
Publisher: Cambridge University Press
ISBN: 110713224X
Category : Philosophy
Languages : en
Pages : 285

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Book Description
This collection focuses on non-kinetic warfare, including cyber, media, and economic warfare, as well as non-violent resistance, 'lawfare', and hostage-taking.

Softwar

Softwar PDF Author: Matthew Symonds
Publisher: Simon and Schuster
ISBN: 1439127581
Category : Business & Economics
Languages : en
Pages : 722

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Book Description
This biography of the outspoken tech billionaire and founder of Oracle offers “a rare window on Ellison’s mind” (The New York Times). In a business where great risks, huge fortunes, and even bigger egos are common, Larry Ellison stood out as one of the most daring and driven leaders of the software industry. Oracle—the company he cofounded and ran—made pioneering advances, dominated the market, and turned Ellison into a Silicon Valley icon whose exploits are the stuff of legend. In Softwar, journalist Matthew Symonds gives readers exclusive and intimate insight into both Oracle and the man who made it. As well as relating the story of Oracle’s often bumpy path to success, Symonds deals with the private side of Ellison’s life. With unlimited insider access granted by Ellison himself, Symonds captures the intensity and, some would say, the recklessness that have made Ellison such a controversial figure. With a new and expanded epilogue that tells the story behind Oracle’s epic struggle to win control of PeopleSoft, Softwar is the most complete portrait undertaken of the man and his empire—a unique and gripping account of both an extraordinary life and the way the computing industry really works.

The New Soft War on Women

The New Soft War on Women PDF Author: Caryl Rivers
Publisher: Penguin
ISBN: 1101610018
Category : Social Science
Languages : en
Pages : 253

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Book Description
For the first time in history, women make up half the educated labor force and are earning the majority of advanced degrees. It should be the best time ever for women, and yet... it’s not. Storm clouds are gathering, and the worst thing is that most women don’t have a clue what could be coming. In large part this is because the message they’re being fed is that they now have it made. But do they? In The New Soft War on Women, respected experts on gender issues and the psychology of women Caryl Rivers and Rosalind C. Barnett argue that an insidious war of subtle biases and barriers is being waged that continues to marginalize women. Although women have made huge strides in recent years, these gains have not translated into money and influence. Consider the following: - Women with MBAs earn, on average, $4,600 less than their male counterparts in their first job out of business school. - Female physicians earn, on average, 39 percent less than male physicians. - Female financial analysts take in 35 percent less, and female chief executives one quarter less than men in similar positions. In this eye-opening book, Rivers and Barnett offer women the real facts as well as tools for combating the “soft war” tactics that prevent them from advancing in their careers. With women now central to the economy, determining to a large degree whether it thrives or stagnates, this is one war no one can afford for them to lose.

Soft War

Soft War PDF Author: Michael L. Gross
Publisher: Cambridge University Press
ISBN: 1108239099
Category : Political Science
Languages : en
Pages : 285

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Book Description
Just war theory focuses primarily on bodily harm, such as killing, maiming, and torture, while other harms are often largely overlooked. At the same time, contemporary international conflicts increasingly involve the use of unarmed tactics, employing 'softer' alternatives or supplements to kinetic power that have not been sufficiently addressed by the ethics of war or international law. Soft war tactics include cyber-warfare and economic sanctions, media warfare, and propaganda, as well as non-violent resistance as it plays out in civil disobedience, boycotts, and 'lawfare.' While the just war tradition has much to say about 'hard' war - bullets, bombs, and bayonets - it is virtually silent on the subject of 'soft' war. Soft War: The Ethics of Unarmed Conflict illuminates this neglected aspect of international conflict.

Softwar

Softwar PDF Author: Thierry Breton
Publisher: Holt McDougal
ISBN: 9780030049989
Category : Fiction
Languages : en
Pages : 318

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Book Description


Softwar

Softwar PDF Author: Matthew Symonds
Publisher: Simon and Schuster
ISBN: 0743225058
Category : Business & Economics
Languages : en
Pages : 540

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Book Description
Written with exclusive and unprecedented access, journalist Symonds brings readers the definitive portrait of the computer company Oracle, and of Larry Ellison--complete with Ellison's own commentary and criticisms on Symonds' reporting.

The Soft Power of War

The Soft Power of War PDF Author: Lilie Chouliaraki
Publisher: John Benjamins Publishing
ISBN: 902729254X
Category : Language Arts & Disciplines
Languages : en
Pages : 162

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Book Description
This book, which was originally published as a Special Issue of Journal of Language & Politics 4:1 (2005), takes the war in Iraq as an exemplary case through which to demonstrate the changing nature of contemporary power. The book convincingly argues that the effective study of international politics depends today upon our understanding of the interplay between hard (military, economic) and soft (symbolic) power. One might say, between the politics of territory, guns or money and the language of narrating the world in coherent and persuasive stories. Bringing together different strands of discourse analysis with social, historical and, to an extent, political analysis, all contributions seek to illustrate the ways in which a variety of public genres, from political speeches to computer games and from educational material to newspaper reports, produce influential knowledge about the war and shape the ethical and political premises upon which the legitimacy of this war and a ‘vision’ of the emergent world order rests.

Soft News Goes to War

Soft News Goes to War PDF Author: Matthew A. Baum
Publisher: Princeton University Press
ISBN: 1400841283
Category : Political Science
Languages : en
Pages : 368

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Book Description
The American public has consistently declared itself less concerned with foreign affairs in the post-Cold War era, even after 9/11, than at any time since World War II. How can it be, then, that public attentiveness to U.S. foreign policy crises has increased? This book represents the first systematic attempt to explain this apparent paradox. Matthew Baum argues that the answer lies in changes to television's presentation of political information. In so doing he develops a compelling "byproduct" theory of information consumption. The information revolution has fundamentally changed the way the mass media, especially television, covers foreign policy. Traditional news has been repackaged into numerous entertainment-oriented news programs and talk shows. By transforming political issues involving scandal or violence (especially attacks against America) into entertainment, the "soft news" media have actually captured more viewers who will now follow news about foreign crises, due to its entertainment value, even if they remain uninterested in foreign policy. Baum rigorously tests his theory through content analyses of traditional and soft news media coverage of various post-WWII U.S. foreign crises and statistical analyses of public opinion surveys. The results hold key implications for the future of American politics and foreign policy. For instance, watching soft news reinforces isolationism among many inattentive Americans. Scholars, political analysts, and even politicians have tended to ignore the soft news media and politically disengaged citizens. But, as this well-written book cogently demonstrates, soft news viewers represent a largely untapped reservoir of unusually persuadable voters.

Cold War on the Home Front

Cold War on the Home Front PDF Author: Greg Castillo
Publisher: U of Minnesota Press
ISBN: 0816646910
Category : History
Languages : en
Pages : 307

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Book Description
Greg Castillo presents an illustrated history of the persuasive impact of model homes, appliances, and furniture in Cold War propaganda.

Blessings from Beijing

Blessings from Beijing PDF Author: Greg C. Bruno
Publisher: University Press of New England
ISBN: 1512601853
Category : Political Science
Languages : en
Pages : 242

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Book Description
As we approach the sixtieth anniversary of China’s 1959 invasion of Tibet—and the subsequent creation of the Tibetan exile community—the question of the diaspora’s survival looms large. Beijing’s foreign policy has grown more adventurous, particularly since the post-Olympic expansion of 2008. As the pressure mounts, Tibetan refugee families that have made their homes outside China—in the mountains of Nepal, the jungles of India, or the cold concrete houses high above the Dalai Lama’s monastery in Dharamsala—are migrating once again. Blessings from Beijing untangles the chains that tie Tibetans to China and examines the political, social, and economic pressures that are threatening to destroy Tibet’s refugee communities. Journalist Greg Bruno has spent nearly two decades living and working in Tibetan areas. Bruno journeys to the front lines of this fight: to the high Himalayas of Nepal, where Chinese agents pay off Nepali villagers to inform on Tibetan asylum seekers; to the monasteries of southern India, where pro-China monks wish the Dalai Lama dead; to Asia’s meditation caves, where lost souls ponder the fine line between love and war; and to the streets of New York City, where the next generation of refugees strategizes about how to survive China’s relentless assault. But Bruno’s reporting does not stop at well-worn tales of Chinese meddling and political intervention. It goes beyond them—and within them—to explore how China’s strategy is changing the Tibetan exile community forever.