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Author: Joanna K. Love
Publisher: University of Michigan Press
ISBN: 0472124323
Category : Music
Languages : en
Pages : 331
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Book Description
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Author: Joanna K. Love
Publisher: University of Michigan Press
ISBN: 0472124323
Category : Music
Languages : en
Pages : 331
Get Book Here
Book Description
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Author: Joanna Love
Publisher: University of Michigan Press
ISBN: 0472054023
Category : Music
Languages : en
Pages : 331
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Book Description
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Author: Julia Cook
Publisher: National Center for Youth Issues
ISBN: 1937870863
Category : Juvenile Fiction
Languages : en
Pages : 33
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Book Description
"There goes Lester. Watch him fester. His ears start to fizz. He gets mad as a griz. His face turns red. He's a Soda Pop Head. You just never know when Lester will blow. His cap will go flying. If it hits you, you'll be crying, so you'd better stay away from Lester today!" His real name is Lester, but everyone calls him "Soda Pop Head." Most of the time he's pretty happy, but when things seem to be unfair his ears gets hot, his face turns red and he blows his top! Lester's dad comes to his rescue by teaching him a few techniques to "loosen the top" and cool down before his fizz takes control. Soda Pop Head will help your child control his/her anger while helping them manage stress. It's a must for the home or classroom.
Author: Barbro Lindgren
Publisher: Gecko Press (Tm)
ISBN: 1776570103
Category : Juvenile Fiction
Languages : en
Pages : 57
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Book Description
Introduces four generations of bachelor farmers--plus a burglar, a giraffe, and a barn full of tigers. Heading up the all-male, all-white cast, Everylad Mazarin, who has "ginormously kind eyes," lives anything but quietly with his impulsive father, Soda Pop (portly, dressed in a bathrobe, wearing a tall tea cozy on his head), feisty elder Dartanyong, and Dartanyong's grandpa, "so old he can only make cuckoo noises."
Author: Stephen Cresswell
Publisher: Storey Publishing, LLC
ISBN: 1612122337
Category : Cooking
Languages : en
Pages : 129
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Book Description
Add some fizzy sparkle to your life and discover the delicious and refreshing world of homemade soft drinks. Drawing on centuries-old traditions from American general stores and pharmacy soda fountains, this fun and informative guide has recipes for perennial favorites like birch beer and ginger beer, as well as more adventurous concoctions like Molasses Switchel and Dandelion Champagne. Stephen Cresswell provides easy-to-follow directions that cover everything from extracting the earthy undertones of sassafras for an exciting root beer to whipping up a caffeine-charged Coffee Whizzer.
Author: George Headlam
Publisher:
ISBN: 9780822599029
Category : Biography & Autobiography
Languages : en
Pages : 52
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Book Description
Describes how the ingredients of carbonated soft drinks are made, mixed, carbonated, and bottled. Includes simple recipes for making carbonated drinks at home.
Author: Anton Nocito
Publisher: Clarkson Potter
ISBN: 0770433561
Category : Cooking
Languages : en
Pages : 146
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Book Description
Sweet-tart lime. Bright cherry. Creamy vanilla. Natural sodas are vibrantly flavored with the zing of just-squeezed citrus juice, the sweetness of ripe berries, or the subtle perfume of fresh herbs. And with the popularity of countertop appliances that turn tap water into sparkling water, it’s easier than ever to make the real thing in your own kitchen: simply mix a fresh soda syrup with bubbly water for a drink that’s as sweet (or not) as you like—minus any artificial colors, flavors, or sweeteners. In Make Your Own Soda, you’ll find 70 recipes for all-natural syrups with unique, artisanal flavors like pineapple, lemongrass, and hibiscus, as well as old-time favorites like ginger, sarsaparilla, and grape. You’ll also find great ways to use homemade syrups to create soda fountain classics (Chocolate Egg Cream), great cocktails (Lovage Gin Fizz), and hot drinks (Hot Apple Spice Cup), all as delicious as they are distinctive.
Author: Lawrence Dietz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Author: Darcy S. O'Neil
Publisher: Darcy O'Neil
ISBN: 0981175910
Category : Cooking
Languages : en
Pages : 196
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Book Description
Fix the Pumps is a historical account of the golden era of soda fountains including over 450 recipes that made soda America's most popular drink.
Author: Snowden Wright
Publisher: HarperCollins
ISBN: 0062697765
Category : Fiction
Languages : en
Pages : 388
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Book Description
AN NPR BEST BOOK OF THE YEAR “Mr. Wright’s imagined history of the rise and fall of the sugary drink empire is so robust and recognizable that you might feel nostalgic for the taste of a soda you’ve never had.” – Sam Sacks, The Wall Street Journal NAMED A MOST ANTICIPATED BOOK BY Parade • Cosmopolitan • Town & Country • AARP • InStyle • Garden & Gun • Vol. 1 Brooklyn The story of a family. The story of an empire. The story of a nation. Moving from Mississippi to Paris to New York and back again, a saga of family, ambition, passion, and tragedy that brings to life one unforgettable Southern dynasty—the Forsters, founders of the world’s first major soft-drink company—against the backdrop of more than a century of American cultural history. The child of immigrants, Houghton Forster has always wanted more—from his time as a young boy in Mississippi, working twelve-hour days at his father’s drugstore; to the moment he first laid eyes on his future wife, Annabelle Teague, a true Southern belle of aristocratic lineage; to his invention of the delicious fizzy drink that would transform him from tiller boy into the founder of an empire, the Panola Cola Company, and entice a youthful, enterprising nation entering a hopeful new age. Now the heads of a preeminent American family spoken about in the same breath as the Hearsts and the Rockefellers, Houghton and Annabelle raise their four children with the expectation they’ll one day become world leaders. The burden of greatness falls early on eldest son Montgomery, a handsome and successful politician who has never recovered from the horrors and heartbreak of the Great War. His younger siblings Ramsey and Lance, known as the “infernal twins,” are rivals not only in wit and beauty, but in their utter carelessness with the lives and hearts of others. Their brother Harold, as gentle and caring as the twins can be cruel, is slowed by a mental disability—and later generations seem equally plagued by misfortune, forcing Houghton to seriously consider who should control the company after he’s gone. An irresistible tour de force of original storytelling, American Pop blends fact and fiction, the mundane and the mythical, and utilizes techniques of historical reportage to capture how, in Nathaniel Hawthorne’s words, “families are always rising and falling in America,” and to explore the many ways in which nostalgia can manipulate cultural memory—and the stories we choose to tell about ourselves.
