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Author: Penelope Joan Fritzer
Publisher: Allyn & Bacon
ISBN:
Category : Social sciences
Languages : en
Pages : 196
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Book Description
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He'll explain: - How to minimize barriers between the shopper and a sale. - How marketers can connect and, more important, reconnect with loyal shoppers. - The technology available now-and what's coming soon-and how to pick a solution that will deliver results. But like Blink or Freakonomics, this isn't just a book for businesses. It's also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that's modifying people's actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing-and what we can do to better harness this opportunity-will find this book to be essential reading.
Author: Gloria T. Alter
Publisher: Prentice Hall
ISBN: 9780130224804
Category : Education
Languages : en
Pages : 84
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Book Description
This booklet provides teachers with a reference that succinctly explains the key content that is taught in History, Geography, Civics, and Economics, and is designed to give students a boost with their social science literacy. As a part of the Student Enrichment Series, this guide can be packaged for free with a core Education text (with each additional SES guide added at a cost of $2 net to the bookstore) and can also be purchased individually. Please contact your local Merrill Education/Prentice Hall Representative for a special package ISBN before placing your order with your bookstore.
Author: Penelope Joan Fritzer
Publisher: Allyn & Bacon
ISBN:
Category : Social sciences
Languages : en
Pages : 196
Get Book
Book Description
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He'll explain: - How to minimize barriers between the shopper and a sale. - How marketers can connect and, more important, reconnect with loyal shoppers. - The technology available now-and what's coming soon-and how to pick a solution that will deliver results. But like Blink or Freakonomics, this isn't just a book for businesses. It's also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that's modifying people's actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing-and what we can do to better harness this opportunity-will find this book to be essential reading.
Author: Walter Parker
Publisher: Pearson Prentice Hall
ISBN:
Category : Education
Languages : en
Pages : 500
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Book Description
The author wrote this new edition of the most popular elementary social studies methods text on the market with the following three goals in mind: to present the most powerful social studies content and pedagogy for children in elementary school, to offer the material in simple and accessible ways, and to write in a first person active voice. The purpose of this book is to introduce new teachers to the world of social studies teaching and learning in elementary and middle schools. Geography, history, government and the other social sciences are delivered into the palm of the new teacher’s hand along with a suite of tools for bringing social studies to life in the classroom. The book is organized into three sections–the first orients the reader to the mission of social studies education to the increasingly diverse children we teach, the second concentrates on the curriculum, and the third deals with instruction, how we plan and teach this curriculum. Three central themes continue to pervade the book–democratic citizenship, diversity, and the social sciences–to ultimately encourage teachers to excite their students about closing the gap between social realities and democratic ideals. An exceptionally strong chapter on multicultural issues (Chapter 2) helps future teachers truly understand the changing demographics of the American classroom. Abridged NCSS standards and their classroom applications are automatically packaged with every copy of the book.
Author: Walter C. Parker
Publisher: Pearson College Division
ISBN: 9780133007473
Category : Education
Languages : en
Pages : 504
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Book Description
The author wrote this new edition of the most popular elementary social studies methods text on the market with the following three goals in mind: to present the most powerful social studies content and pedagogy for children in elementary school, to offer the material in simple and accessible ways, and to write in a first person active voice. The purpose of this book is to introduce new teachers to the world of social studies teaching and learning in elementary and middle schools. Geography, history, government and the other social sciences are delivered into the palm of the new teacher’s hand along with a suite of tools for bringing social studies to life in the classroom. The book is organized into three sections—the first orients the reader to the mission of social studies education to the increasingly diverse children we teach, the second concentrates on the curriculum, and the third deals with instruction, how we plan and teach this curriculum. Three central themes continue to pervade the book—democratic citizenship, diversity, and the social sciences—to ultimately encourage teachers to excite their students about closing the gap between social realities and democratic ideals. An exceptionally strong chapter on multicultural issues (Chapter 2) helps future teachers truly understand the changing demographics of the American classroom. Abridged NCSS standards and their classroom applications are found atwww.myeducationlab.com.
Author: S. Kay Gandy
Publisher: Rowman & Littlefield
ISBN: 1475860706
Category : Education
Languages : en
Pages : 173
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Book Description
If you are searching for ideas to teach social studies in fun and meaningful ways, 50 Ways to Teach Social Studies is a book that provides a plethora of ideas of practical lessons connected to real-world topics that will save the busy teacher time and effort. The activities in this book are housed under themes and include content connections (civics, history, geography, economics), guiding questions, and literacy connections. From community, primary sources, and music to food, visual media, and experiential learning, this book will inspire you to make connections in your own environment to expand the teaching of social studies.
Author: Leif Fearn
Publisher: R&L Education
ISBN: 1610489527
Category : Education
Languages : en
Pages : 183
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Book Description
A critical question in social studies education is not whether teachers develop and teach units of study, but what is in the units of study teachers develop and teach. Curricular planning and instruction must focus on what we teach in the social studies classroom. It is not uncommon for students to experience fine units about the westward movement and exit the fifth grade with little or no geographic literacy. Most students leave middle school grades unable to name even one person who made a difference in the history of Indian people in the United States. After three to five years of history classes, high school students routinely self-report that history is boring. And it is the rare middle school graduate who knows how to use a free enterprise economy for his or her benefit. This book explains the content of nine areas in social studies. If teachers know what history, biographical studies, and the United States Constitution mean for instruction, they can increase the probability of better-focused content in their social studies instruction.
Author: Andrew P. Johnson
Publisher: SAGE
ISBN: 1412968569
Category : Education
Languages : en
Pages : 401
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Book Description
Making Connections in Elementary and Middle School Social Studies, Second Edition is the best text for teaching primary school teachers how to integrate social studies into other content areas. This book is a comprehensive, reader-friendly text that demonstrates how personal connections can be incorporated into social studies education while meeting the National Council for the Social Studiese(tm) thematic, pedagogical, and disciplinary standards. Praised for its eoewealth of strategies that go beyond social studies teaching,e including classroom strategies, pedagogical techniques, activities and lesson plan ideas, this book examines a variety of methods both novice and experienced teachers alike can use to integrate social studies into other content areas.
Author: Sarah B. Shear
Publisher: IAP
ISBN: 164113075X
Category : Education
Languages : en
Pages : 401
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Book Description
The field of elementary social studies is a specific space that has historically been granted unequal value in the larger arena of social studies education and research. This reader stands out as a collection of approaches aimed specifically at teaching controversial issues in elementary social studies. This reader challenges social studies education (i.e., classrooms, teacher education programs, and research) to engage controversial issues--those topics that are politically, religiously, or are otherwise ideologically charged and make people, especially teachers, uncomfortable--in profound ways at the elementary level. This reader, meant for elementary educators, preservice teachers, and social studies teacher educators, offers an innovative vision from a new generation of social studies teacher educators and researchers fighting against the forces of neoliberalism and the marginalization of our field. The reader is organized into three sections: 1) pushing the boundaries of how the field talks about elementary social studies, 2) elementary social studies teacher education, and 3) elementary social studies teaching and learning. Individual chapters either A) conceptually unpack a specific controversial issue (e.g. Islamophobia, Indian Boarding Schools, LGBT issues in schools) and how that issue should be/is incorporated in an elementary social studies methods courses and classrooms or B) present research on elementary preservice teachers or how elementary teachers and students engage controversial issues. This reader unpacks specific controversial issues for elementary social studies for readers to gain critical content knowledge, teaching tips, lesson ideas, and recommended resources. Endorsement: (Re)Imagining Elementary Social Studies is a timely and powerful collection that offers the best of what social studies education could and should be. Grounded in a politics of social justice, this book should be used in all elementary social studies methods courses and schools in order to develop the kinds of teachers the world needs today. -- Wayne Au, Professor, University of Washington Bothell, Editor, Rethinking Schools
Author: S.G. Grant
Publisher: Routledge
ISBN: 1134673000
Category : Education
Languages : en
Pages : 269
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Book Description
Organized around four commonplaces of education—learners and learning, subject matter, teachers and teaching, and classroom environment—Elementary Social Studies provides a rich and ambitious framework to help social studies teachers achieve powerful teaching and learning results. By blending the theoretical and the practical, the authors deeply probe the basic elements of quality instruction—planning, implementation, and assessment—always with the goal of creating and supporting students who are motivated, engaged, and thoughtful. Book features and updates to the third edition include: • New chapter on classroom assessment that outlines and compares existing assessment strategies, contextualizes them within the framework of state standards, and articulates a constructivist approach that moves away from traditional high-stakes testing towards more meaningful ways of evaluating student learning • New chapter that highlights and explains key elements of the Common Core State Standards for English Language Arts, and shows how the incorporation of critical ELA instruction into the social studies curriculum can foster more ambitious teaching and learning • Real-classroom narratives that introduce each chapter and provide in-depth access to teaching and learning contexts • Practical curriculum and resource suggestions for the social studies classroom • End-of-chapter summaries and annotated teaching resources
Author: William B. Russell III
Publisher: Routledge
ISBN: 1000426947
Category : Education
Languages : en
Pages : 372
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Book Description
Essentials of Elementary Social Studies is a teacher friendly text that provides comprehensive treatment of classroom planning, instruction, and strategies. Praised for its dynamic approaches and a writing style that is conversational, personal, and professional, this text enables and encourages teachers to effectively teach elementary social studies using creative and active learning strategies. This sixth edition has been refined with new and relevant topics and strategies needed for effectively teaching elementary social studies. A few of new features include: An expanded chapter on the decision-making process in elementary social studies. This chapter provides additional discussion about the importance of helping young learners better understand the decision-making process and offers strategies for helping teachers make connections between choices, values, character development, and social justice. An updated chapter on technology designed to better prepare elementary teachers to effectively incorporate technology into social studies instruction. Attention is given to virtual teaching and learning, media literacy, teaching with film, and numerous other ways to improve teaching and learning in the digital age. Updated further readings and helpful resources for all chapters to include supplemental digital and video sources related to various topics throughout the chapter. New "Checking for Understanding" section at the end of each chapter that focuses on comprehension, application, and reflection on key concepts throughout the chapters. An updated chapter on lesson plans, in keeping with the book’s emphasis on planning and teaching. This chapter is designed to provide elementary social studies teachers with new classroom-tested lesson plans and includes two classroom-tested lessons for each grade level (K–6).
