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Author: Bobby Owsinski
Publisher: Music Pro Guides
ISBN: 9781480387355
Category : Music
Languages : en
Pages : 0
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Book Description
SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND
Author: Bobby Owsinski
Publisher: Music Pro Guides
ISBN: 9781480387355
Category : Music
Languages : en
Pages : 0
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Book Description
SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND
Author: Mike King
Publisher: Hal Leonard Corporation
ISBN: 1458429474
Category : Music
Languages : en
Pages : 178
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Book Description
(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
Author: Kelly Samuel
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Double Tap: Social Media Marketing 101 for Musicians by Kelly Samuel. As told by a Music Industry Arts Professor, touring musician and Forbes-published social media expert, this book is a compilation of trials, failures, insights and marketing experience for artists and bands. Tactical information and strategy for setting up your social media presence for your band or musical act. Second edition.
Author: Janice L. Waldron
Publisher: Oxford University Press
ISBN: 0190660791
Category : Music
Languages : en
Pages : 656
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Book Description
The rapid pace of technological change over the last decade, particularly the rise of social media, has deeply affected the ways in which we interact as individuals, in groups, and among institutions to the point that it is difficult to grasp what it would be like to lose access to this everyday aspect of modern life. The Oxford Handbook of Social Media and Music Learning investigates the ways in which social media is now firmly engrained in all aspects of music education, providing fascinating insights into the ways in which social media, musical participation, and musical learning are increasingly entwined. In five sections of newly commissioned chapters, a refreshing mix of junior and senior scholars tackle questions concerning the potential for formal and informal musical learning in a networked society. Beginning with an overview of community identity and the new musical self through social media, scholars explore intersections between digital, musical, and social constructs including the vernacular of born-digital performance, musical identity and projection, and the expanding definition of musical empowerment. The fifth section brings this handbook to full practical fruition, featuring firsthand accounts of digital musicians, students, and teachers in the field. The Oxford Handbook of Social Media and Music Learning opens up an international discussion of what it means to be a musical community member in an age of technologically mediated relationships that break down the limits of geographical, cultural, political, and economic place.
Author: Hiesun Cecilia Suhr
Publisher: Digital Formations
ISBN: 9781433114472
Category : Music
Languages : en
Pages : 0
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Book Description
This book explores social networking sites as the digital field of cultural production by loosely drawing from Pierre Bourdieu's notion of field and capital. The book examines four case studies on MySpace, YouTube, Second Life, and Indaba Music, and the roles and the impact they have on the music industry and musicians. In doing so, the author explores the groundbreaking developments that empower independent musicians and problematizes the emergence of a variety of issues symptomatic of social media environments at the height of convergence culture.
Author: Damian Keyes
Publisher: DK Publishing (Dorling Kindersley)
ISBN: 9781999615307
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
WANT TO BUILD AN ONLINE FOLLOWING FOR YOUR BUSINESS, SERVICE OR PRODUCTS BUT NOT SURE WHERE TO BEGIN? In The Rule-Breaker's Guide to Social Media Damian Keyes shows you how to get ahead in the 'creative age' of the internet by ripping up the rule-book and starting all over again. Crammed full of expert anecdotes, tips and advice - plus a highly effective 30 Day Challenge - this book will revolutionise the way you view online marketing. It's time to unplug from the old ways of doing things and embrace your unique strengths, skills and passion. It's time to become a rule-breaker! 'Throw out any other guide, because this is all you need to effectively build your brand and business through social media.' John Michael Morgan, author of Brand Against the Machine At the age of 23 Damian Keyes became one of the founders of The British Institute of Modern Music, which is now the largest full-time independent music education provider in the world. Damian also owns several businesses, including DK Music Management and Warble Entertainment. As a bass player he has performed in over 2000 venues around the world, including Wembley Stadium and Hyde Park. In his role as a keynote speaker Damian travels the globe helping brands and businesses grow using social media marketing. For more information please visit: damiankeyes.com
Author: Bob Baker
Publisher: Bob Baker
ISBN: 9780971483897
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.
Author: Tom Hutchison
Publisher: Taylor & Francis
ISBN: 1136122214
Category : Technology & Engineering
Languages : en
Pages : 306
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Book Description
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.
Author: Jesse Cannon
Publisher: Jesse Cannon
ISBN: 098856131X
Category : Juvenile Nonfiction
Languages : en
Pages : 704
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Book Description
How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com
Author: Ellis Jones
Publisher: Bloomsbury Publishing USA
ISBN: 1501359657
Category : Music
Languages : en
Pages : 185
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Book Description
The emergence of social media in the early 21st century promised to facilitate new "DIY" cultural approaches, emphasizing participation and democratization. However, in recent years these platforms have been criticized as domineering and exploitative. For DIY musicians in scenes with lengthy histories of cultural resistance, is social media a powerful emancipatory and democratizing tool, or a new corporate antagonist to be resisted? DIY Music explores the significant challenges faced by artists navigating this fraught cultural landscape. How do anti-commercial musicians operate in the competitive, attention-seeking world of social media? How do they deal with a new abundance of data and metrics? How do they present their activity as "cultural resistance"? This book shows that a platform-enabled DIY approach is now the norm for a wide array of cultural practitioners; this "DIY-as-default" landscape threatens to depoliticize the call to "do-it-yourself."
