Author: Robert Zimmerman
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 50
Book Description
This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Author: Robert Zimmerman
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 50
Book Description
This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 50
Book Description
This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems, 1997
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems
Author: Robert Zimmerman
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 48
Book Description
This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 48
Book Description
This document sets out one segment of a comprehensive approach intended to assist institutions of higher education in developing and carrying out alcohol abuse and other drug prevention programs. Social marketing is described as a tool of environmental management, that seeks to produce a specified behavior in a target audience. Intended for a broad campus audience, the brochure examines the development of social marketing and uses 10 campus examples to illustrate ways to popularize positive ideas and attitudes, and encourage favorable changes in social values and individual behavior. Commercial marketing principles, summed up as the four Ps: product, price, place, and promotion, are translated into equivalent elements for use in a social marketing campaign. The report emphasizes the importance of appropriate research and evaluation and recommends that research be focused on four areas: (1) the problem the campaign will address; (2) the audience; (3) the messages; and (4) the communication channels to be used. Since data gathered before a campaign are essential for measuring its impact afterward, it is suggested that the requirements for an evaluation be considered during the planning stage. Appended are a list of resources and estimated costs of a social marketing program. (Contains 11 endnotes.) (BF)
Strategies for Campus Prevention of Alcohol and Other Drug Problems
Author: Robert Zimmerman
Publisher:
ISBN: 9780160636479
Category :
Languages : en
Pages : 42
Book Description
Publisher:
ISBN: 9780160636479
Category :
Languages : en
Pages : 42
Book Description
Catalyst
Author:
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 16
Book Description
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 16
Book Description
The Social Norms Approach to Preventing School and College Age Substance Abuse
Author: H. Wesley Perkins
Publisher: John Wiley & Sons
ISBN: 078796459X
Category : Psychology
Languages : en
Pages : 336
Book Description
The Social Norms Approach to Preventing School and College Age Substance Abuse offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods for preventing substance abuse among young people. The proven "social norms" approach outlined in this book identifies young people's dramatic misperceptions about their peer norms and promotes accurate public reporting of actual positive norms that exist in all student populations. The contributors to this important book are the originators, pioneers, and active proponents of this new approach. Many of them have successfully applied the social norms approach in secondary and higher education settings and as a result have promoted healthier lifestyles among adolescents and young adults across the United States.
Publisher: John Wiley & Sons
ISBN: 078796459X
Category : Psychology
Languages : en
Pages : 336
Book Description
The Social Norms Approach to Preventing School and College Age Substance Abuse offers educators, counselors, and clinicians a handbook for understanding and implementing a new and highly successful alternative to traditional methods for preventing substance abuse among young people. The proven "social norms" approach outlined in this book identifies young people's dramatic misperceptions about their peer norms and promotes accurate public reporting of actual positive norms that exist in all student populations. The contributors to this important book are the originators, pioneers, and active proponents of this new approach. Many of them have successfully applied the social norms approach in secondary and higher education settings and as a result have promoted healthier lifestyles among adolescents and young adults across the United States.
Community how to Guide on Underage Drinking Prevention: Media relations
Author:
Publisher:
ISBN:
Category : Drunk driving
Languages : en
Pages : 56
Book Description
Publisher:
ISBN:
Category : Drunk driving
Languages : en
Pages : 56
Book Description
Experiences in Effective Prevention
Author:
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 100
Book Description
Publisher:
ISBN:
Category : Alcoholism
Languages : en
Pages : 100
Book Description
Community how to Guide on Underage Drinking Prevention: Prevention & education
Author:
Publisher:
ISBN:
Category : Alcohol
Languages : en
Pages : 60
Book Description
Publisher:
ISBN:
Category : Alcohol
Languages : en
Pages : 60
Book Description
Communicating about Alcohol and Other Drugs
Author: Elaine Bratic Arkin
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 444
Book Description
Summarizes knowledge about the characteristics, knowledge, attitudes, and practices of certain audiences of children who are at a higher risk for drug and alcohol abuse. Also discusses channels, sources, materials and messages and offers ideas for reaching these groups. Chapters cover the general category of youth from high-risk environments, looking specifically at Black and Hispanic/Latino children, and influences on them such as parents and primary care physicians. Includes case studies, messages and materials review process, and intermediary organizations.
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 444
Book Description
Summarizes knowledge about the characteristics, knowledge, attitudes, and practices of certain audiences of children who are at a higher risk for drug and alcohol abuse. Also discusses channels, sources, materials and messages and offers ideas for reaching these groups. Chapters cover the general category of youth from high-risk environments, looking specifically at Black and Hispanic/Latino children, and influences on them such as parents and primary care physicians. Includes case studies, messages and materials review process, and intermediary organizations.