Social Indicators - A Marketing Perspective PDF Download
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Author: Polia Lerner Hamburger
Publisher: Marketing Classics Press
ISBN: 1613112580
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
Author: Polia Lerner Hamburger
Publisher: Marketing Classics Press
ISBN: 1613112580
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
Author: M. Joseph Sirgy
Publisher: Springer Science & Business Media
ISBN: 9781402001727
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Author: M. Mercedes Galan-Ladero
Publisher: Springer Nature
ISBN: 3030832864
Category : Social Science
Languages : en
Pages : 424
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Book Description
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Author: Kenneth C. Land
Publisher: Springer Science & Business Media
ISBN: 9400724217
Category : Social Science
Languages : en
Pages : 594
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Book Description
The aim of the Handbook of Social Indicators and Quality of Life Research is to create an overview of the field of Quality of Life (QOL) studies in the early years of the 21st century that can be updated and improved upon as the field evolves and the century unfolds. Social indicators are statistical time series “...used to monitor the social system, helping to identify changes and to guide intervention to alter the course of social change”. Examples include unemployment rates, crime rates, estimates of life expectancy, health status indices, school enrollment rates, average achievement scores, election voting rates, and measures of subjective well-being such as satisfaction with life-as-a-whole and with specific domains or aspects of life. This book provides a review of the historical development of the field including the history of QOL in medicine and mental health as well as the research related to quality-of-work-life (QWL) programs. It discusses several of QOL main concepts: happiness, positive psychology, and subjective wellbeing. Relations between spirituality and religiousness and QOL are examined as are the effects of educational attainment on QOL and marketing, and the associations with economic growth. The book goes on to investigate methodological approaches and issues that should be considered in measuring and analysing quality of life from a quantitative perspective. The final chapters are dedicated to research on elements of QOL in a broad range of countries and populations.
Author: Vinay Kothari
Publisher: Springer
ISBN: 3319169467
Category : Business & Economics
Languages : en
Pages : 644
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Book Description
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Ronald F. Bush
Publisher: Marketing Classics Press
ISBN: 1613112289
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Author: M. Joseph Sirgy
Publisher: Springer Nature
ISBN: 3031102088
Category : Social Science
Languages : en
Pages : 220
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Book Description
This training book is designed to help professionals enhance their knowledge of community quality-of-life indicators, and to develop viable community projects. Chapter 1 describes the theoretical concepts that guide the formulation of community indicator projects. Chapter 2 creates a sample community indicator project as a template of the entire process. Chapter 3 describes the planning process: how to identify sponsors, secure funding, develop an organizational structure, select a quality-of-life model, select indicators, and so on. Chapter 4 focuses on data collection. Finally, Chapter 5 describes efforts related to dissemination and promotion of community indicators projects. Written by a stalwart in the field of quality-of-life research, this book provides the tools of sound community project planning for quality-of-life researchers, social workers, social marketers, community research organizations, and policy-makers.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 828
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Book Description
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
