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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Deans, P. Candace
Publisher: IGI Global
ISBN: 1605661236
Category : Computers
Languages : en
Pages : 248
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Book Description
"This book provides an overview of current Web 2.0 technologies and their impact on organizations and educational institutions"--Provided by publisher.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Alexander Roggenkamp
Publisher: GRIN Verlag
ISBN: 3668119317
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, University of Applied Sciences Essen, language: English, abstract: Since a few years, many people talk about web 2.0 without knowing exactly what it is. It is not a new web standard, no new innovative product of Apple, no net movement or revolution. In fact, it is a paraphrase for the new active role of users. The technological progress makes it possible that users participate in internet actively. Their role changed from a watching to a creating one. New tools and features enabled users to generate content. With other new websites, social community websites came up using these new possibilities. By now, social communities like Facebook or studiVZ have millions of members. The huge acceptance on users’ side made those websites a real trend in web 2.0. The huge number of users makes social communities to an interesting business. Experts say that social communities are not only a trend, but also an important business in future. Although there are already some established companies acting on the market for social communities, the market will see a lot of new social communities in the next years. There are only a few general social communities dividing up the market. And there are enough topics which are not occupied as yet. Only those social communities will beat the competition and will remain, which are able to generate revenue and profit.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1609601017
Category : Social Science
Languages : en
Pages : 2736
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Book Description
Covers the development, design, and utilization of virtual organizations and communities and the resulting impact of these venues.
Author: Alan Evans
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Beaches, resorts, national parks and cultured towns garland the length of the Gulf Coast with the islands offering unbridled hedonism. Whether you want to relax on one of the Gulf’s fine beaches, roam ancient ruins or immerse yourself in Bangkok, Footprintfocus Gulf of Thailand will show you all the main sights plus a few more that are off the beaten track. · Essentials section with practical advice on getting there and around · Comprehensive listings including where to eat & sleep, and have fun · Overview map of the region so you can get your bearings with the key highlights showing you what not to miss · Detailed street maps for important towns and cities · Slim enough to fit in your pocket Loaded with advice and information, this concise Footprintfocus guide will help you get the most out of the Gulf of Thailand without weighing you down. The content of Footprintfocus Gulf of Thailand guide has been extracted from Footprint’s Thailand Handbook and Footprint’s Southeast Asia Handbook.
Author:
Publisher:
ISBN:
Category : Times (London, England : 1931)
Languages : en
Pages : 158
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Book Description
Indexes the Times, Sunday times and magazine, Times literary supplement, Times educational supplement, Time educational supplement Scotland, and the Times higher education supplement.
Author: Mark W. Johnston
Publisher: Routledge
ISBN: 1317360826
Category : Business & Economics
Languages : en
Pages : 648
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Book Description
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: Mini-cases to help students understand and apply the principles they have learned in the classroom Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers Role Plays that enable students to learn by doing A companion website includes an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Author: Ghorbani, Ali
Publisher: IGI Global
ISBN: 1466648651
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Author: Gerry Johnson
Publisher: Cambridge University Press
ISBN: 0521862930
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
This is an analysis of what managers actually do in relation to the development of strategy in organisations.
Author: Tiako, Pierre F.
Publisher: IGI Global
ISBN: 1605660612
Category : Computers
Languages : en
Pages : 3618
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Book Description
Includes articles in topic areas such as autonomic computing, operating system architectures, and open source software technologies and applications.
