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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Panwar, Upendra Singh
Publisher: IGI Global
ISBN: 1522501444
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Author: Ohio State University. Graduate School
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 850
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Book Description
Author: Tapan K. Panda
Publisher: Excel Books India
ISBN: 9788174465481
Category : Marketing
Languages : en
Pages : 780
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Book Description
Author: S.Neelamegham
Publisher: Vikas Publishing House
ISBN: 9325956764
Category :
Languages : en
Pages :
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Book Description
This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Author: David Jobber
Publisher: McGraw Hill
ISBN: 1526847248
Category : Business & Economics
Languages : en
Pages : 864
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Book Description
EBOOK: Principles and Practice of Marketing, 9e
Author: Asher Rospigliosi
Publisher: Academic Conferences Limited
ISBN: 1910309281
Category :
Languages : en
Pages : 814
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Book Description
Author: Dr. F. C. Sharma,
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
1.Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Product, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India , 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities and Exchange Board of India (SEBI), 10. Produce Exchange, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International MarketingTrends in India’s Foreign Trade Environment, 16. Trends in India’s Foreign Trade, 17. Institutional Infrastructure for Export Promotio in India. 18. Direct Online Marketing.
Author: Nagesh N. S
Publisher: Prem Jose
ISBN:
Category : Education
Languages : en
Pages :
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Book Description
Farmers in developing countries are frequently exposed to the uncertainties of weather, prices and disease. Thus decision making behaviour plays a crucial role every day, affecting farming operations. The study was carried out in Raichur, Kalaburagi and Koppal districts. From each district, two taluks were selected and from each taluk, two gram panchayats were selected randomly and from each panchayat a village was selected randomly. From each selected village, 15 farmers were randomly selected and the total sample size constituted 180 respondents. The attitude of farmers towards farming in irrigated situation was better than the attitude of farmers in rainfed situation. The overall decision making behaviour was better in irrigated situation compared to rainfed situation. Achievement motivation and decision making behaviour were found to be significantly influencing the annual agricultural income. As the decision making behaviour score increased by one unit, the annual agricultural income increased by 9231.28. Irrigated rainfed dummy, number of years of schooling, achievement motivation, risk orientation and mass media participation were found to be significantly influencing the institutional participation. In irrigated situation, as evident from the experiment, there were 38 per cent of the respondents in the risk averse category. In the case of rainfed situation, it is alarming to note that as high as 52 per cent of the respondents were in the risk averse group on loss of toss. The irrigated farmers were more likely to take up loan in comparison to rainfed farmers. Number of family members had a positive influence on migration while, the decision making behaviour score had a negative influence on migration. There is evidence of framing bias and anchoring bias among the sample respondents. The farmers were willing to pay more for weather information compared to market and plant protection information.
Author: Epure, Manuela
Publisher: IGI Global
ISBN: 1522557792
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
