Author: Lorenzo D. Stafford
Publisher: Springer Nature
ISBN: 303141375X
Category :
Languages : en
Pages : 171
Book Description
Smell, Taste, Eat: The Role of the Chemical Senses in Eating Behaviour
Author: Lorenzo D. Stafford
Publisher: Springer Nature
ISBN: 303141375X
Category :
Languages : en
Pages : 171
Book Description
Publisher: Springer Nature
ISBN: 303141375X
Category :
Languages : en
Pages : 171
Book Description
Tasting and Smelling
Author: Gary K. Beauchamp
Publisher: Elsevier
ISBN: 0080542239
Category : Medical
Languages : en
Pages : 247
Book Description
Tasting and Smelling presents a comprehensive overview to research on these two important modes of perception. The book offers a review of research findings on the biophysics, neurophysiology, and psychophysicsof both senses, as well as discussing the emotional component associated with taste and smell, and clinical disorders affecting each of these two senses. Tasting and Smelling answers how odors and flavors are perceived, why we have favorites, and what happens when our senses go awry. This book is of interest to the researcher in perception, cognition, or neurophysiology.
Publisher: Elsevier
ISBN: 0080542239
Category : Medical
Languages : en
Pages : 247
Book Description
Tasting and Smelling presents a comprehensive overview to research on these two important modes of perception. The book offers a review of research findings on the biophysics, neurophysiology, and psychophysicsof both senses, as well as discussing the emotional component associated with taste and smell, and clinical disorders affecting each of these two senses. Tasting and Smelling answers how odors and flavors are perceived, why we have favorites, and what happens when our senses go awry. This book is of interest to the researcher in perception, cognition, or neurophysiology.
Sensible Selling Through Sensory Neuromarketing
Author: Malik, Reena
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 455
Book Description
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 455
Book Description
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
Nutritional Needs in Cold and High-Altitude Environments
Author: Committee on Military Nutrition Research
Publisher: National Academies Press
ISBN: 0309556775
Category : Technology & Engineering
Languages : en
Pages : 585
Book Description
This book reviews the research pertaining to nutrient requirements for working in cold or in high-altitude environments and states recommendations regarding the application of this information to military operational rations. It addresses whether, aside from increased energy demands, cold or high-altitude environments elicit an increased demand or requirement for specific nutrients, and whether performance in cold or high-altitude environments can be enhanced by the provision of increased amounts of specific nutrients.
Publisher: National Academies Press
ISBN: 0309556775
Category : Technology & Engineering
Languages : en
Pages : 585
Book Description
This book reviews the research pertaining to nutrient requirements for working in cold or in high-altitude environments and states recommendations regarding the application of this information to military operational rations. It addresses whether, aside from increased energy demands, cold or high-altitude environments elicit an increased demand or requirement for specific nutrients, and whether performance in cold or high-altitude environments can be enhanced by the provision of increased amounts of specific nutrients.
The Senses of Fish
Author: Gerhard von der Emde
Publisher: Springer Science & Business Media
ISBN: 9400710607
Category : Medical
Languages : en
Pages : 393
Book Description
Fish comprise more than 50% of all living vertebrates and are found in a wide range of highly diverse habitats like the deep sea, the shoreline, tide pools, tropical streams and sweetwater ponds. During evolution, the senses of fish have adapted to the physical conditions of the environment in which different species live. As a result, the senses of fish exhibit a remarkable diversity that allows different species to deal with the physical constraints imposed by their habitat. In addition, fish have evolved several `new' sensory systems that are unique to the aquatic environment. In this book, examples of adaptation and refinement are given for six sensory systems: The visual system, The auditory system, The olfactory system, The mechanosensory lateral line system, The taste system, The electrosensory system. In each case, the environmental conditions under which a particular group of fish lives are analyzed. This is followed by a description of morphology and physiology of the sensory system and by an evaluation of its perceptional capabilities. Finally, the sensory adaptations to the particular conditions that prevail in the habitat of a species are highlighted. The various examples from different groups of fish presented in this book demonstrate the impressive capability of fish sensory systems to effectively overcome physical problems imposed by the environment.
Publisher: Springer Science & Business Media
ISBN: 9400710607
Category : Medical
Languages : en
Pages : 393
Book Description
Fish comprise more than 50% of all living vertebrates and are found in a wide range of highly diverse habitats like the deep sea, the shoreline, tide pools, tropical streams and sweetwater ponds. During evolution, the senses of fish have adapted to the physical conditions of the environment in which different species live. As a result, the senses of fish exhibit a remarkable diversity that allows different species to deal with the physical constraints imposed by their habitat. In addition, fish have evolved several `new' sensory systems that are unique to the aquatic environment. In this book, examples of adaptation and refinement are given for six sensory systems: The visual system, The auditory system, The olfactory system, The mechanosensory lateral line system, The taste system, The electrosensory system. In each case, the environmental conditions under which a particular group of fish lives are analyzed. This is followed by a description of morphology and physiology of the sensory system and by an evaluation of its perceptional capabilities. Finally, the sensory adaptations to the particular conditions that prevail in the habitat of a species are highlighted. The various examples from different groups of fish presented in this book demonstrate the impressive capability of fish sensory systems to effectively overcome physical problems imposed by the environment.
Gastrophysics
Author: Charles Spence
Publisher: Penguin
ISBN: 0735223475
Category : Technology & Engineering
Languages : en
Pages : 337
Book Description
The science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating—and want to eat more. Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience—how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations. The pleasures of food lie mostly in the mind, not in the mouth. Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable. Spence reveals in amusing detail the importance of all the “off the plate” elements of a meal: the weight of cutlery, the color of the plate, the background music, and much more. Whether we’re dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we’re tasting and influence what others experience. This is accessible science at its best, fascinating to anyone in possession of an appetite. Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way.
Publisher: Penguin
ISBN: 0735223475
Category : Technology & Engineering
Languages : en
Pages : 337
Book Description
The science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating—and want to eat more. Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience—how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations. The pleasures of food lie mostly in the mind, not in the mouth. Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable. Spence reveals in amusing detail the importance of all the “off the plate” elements of a meal: the weight of cutlery, the color of the plate, the background music, and much more. Whether we’re dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we’re tasting and influence what others experience. This is accessible science at its best, fascinating to anyone in possession of an appetite. Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way.
Smell and Taste Disorders
Author: Christopher H. Hawkes
Publisher: Cambridge University Press
ISBN: 052113062X
Category : Medical
Languages : en
Pages : 445
Book Description
This is a comprehensive and unique text that details the latest research on smell and taste disorders for use by clinicians and scientists.
Publisher: Cambridge University Press
ISBN: 052113062X
Category : Medical
Languages : en
Pages : 445
Book Description
This is a comprehensive and unique text that details the latest research on smell and taste disorders for use by clinicians and scientists.
Multisensory Flavor Perception
Author: Betina Piqueras-Fiszman
Publisher: Woodhead Publishing
ISBN: 008100351X
Category : Technology & Engineering
Languages : en
Pages : 378
Book Description
Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink. The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor. The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience. - Authored by top academics and world leaders in the field - Takes readers on a journey from the neurological underpinnings of multisensory flavor perception, then presenting insights that can be used by food companies to create better flavor sensations for consumers - Offers a wide perspective on multisensory flavor perception, an area of rapidly expanding knowledge
Publisher: Woodhead Publishing
ISBN: 008100351X
Category : Technology & Engineering
Languages : en
Pages : 378
Book Description
Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink. The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor. The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience. - Authored by top academics and world leaders in the field - Takes readers on a journey from the neurological underpinnings of multisensory flavor perception, then presenting insights that can be used by food companies to create better flavor sensations for consumers - Offers a wide perspective on multisensory flavor perception, an area of rapidly expanding knowledge
The Chemical Senses and Nutrition
Author: Morley R. Kare
Publisher:
ISBN:
Category :
Languages : en
Pages : 495
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 495
Book Description
Handbook of Eating and Drinking
Author: Herbert L. Meiselman
Publisher: Springer
ISBN: 9783030145033
Category : Psychology
Languages : en
Pages : 0
Book Description
Eating, including the provision of food and the consumption of food, is the biggest industry in the world, and a major contributor to our health, and to our enjoyment. This book on “Eating” is a unique and novel multi-disciplinary presentation of the whole breadth of research and discussion of the factors that impact eating, and reciprocally the factors that eating impacts. The purpose of this book is to familiarize readers with the areas of eating research and discussion with which they might not be familiar. The multi-disciplinary approach includes the basic and applied sciences (including biology, ecology, nutrition, and food science, as well as important behavioral and social sciences (including history, development, culinary arts, food service, business and marketing). The book ends with a review of current trends and predictions of the future for multiple aspects of eating.
Publisher: Springer
ISBN: 9783030145033
Category : Psychology
Languages : en
Pages : 0
Book Description
Eating, including the provision of food and the consumption of food, is the biggest industry in the world, and a major contributor to our health, and to our enjoyment. This book on “Eating” is a unique and novel multi-disciplinary presentation of the whole breadth of research and discussion of the factors that impact eating, and reciprocally the factors that eating impacts. The purpose of this book is to familiarize readers with the areas of eating research and discussion with which they might not be familiar. The multi-disciplinary approach includes the basic and applied sciences (including biology, ecology, nutrition, and food science, as well as important behavioral and social sciences (including history, development, culinary arts, food service, business and marketing). The book ends with a review of current trends and predictions of the future for multiple aspects of eating.