Smart Sales People Don't Advertise: 10 Ways to Outsmart Your Competition with Guerilla Marketing PDF Download
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Author: Tom Richard
Publisher: Lulu.com
ISBN: 1411638026
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
Small businesses and salespeople can rescue themselves from slumping sales without spending a dime on advertising.
Author: Tom Richard
Publisher: Lulu.com
ISBN: 1411638026
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
Small businesses and salespeople can rescue themselves from slumping sales without spending a dime on advertising.
Author: Ann Marie Sabath
Publisher: Red Wheel/Weiser
ISBN: 1632651343
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Confucius said that a thousand-mile journey begins with one step. The same principle applies to becoming a self-made millionaire except this journey consists of 52 common sense practices. Debt free or not, this book will assist you in recognizing that you are closer to becoming a self-made millionaire than you imagine. You will be astonished to see how anyone can achieve this status when you create the right mindset. You will learn how white-collar professionals, blue-collar workers, small business owners, even teenagers alike have joined this million dollar net worth rank by methodically and consistently putting into practice the self-made millionaire game plan revealed in this book.
Author: Kalman Applbaum
Publisher: Routledge
ISBN: 1135943125
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.
Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 0470267712
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Author: Dave Power
Publisher: Macmillan
ISBN: 1137279222
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Why do most growth companies stop growing? These fast-growing businesses are the engines of economic growth and wealth creation, but most fall behind the curve before reaching their potential. Executives are surprised when their business models mature sooner than expected, victims of the familiar S-Curve. Tragically, once-promising companies are often sold by investors too ready to throw in the towel. So what can leaders do to keep moving forward? To sustain growth, companies need to discover their next S-Curve. But few have a repeatable process for uncovering new opportunities before their core business stalls. The Curve Ahead offers a practical approach to sustaining long-term growth. It describes how growth companies can build innovation into the rhythm of their business operations and culture using design thinking, prototyping, business model design and other Innovation Power Tools. The Curve Ahead utilizes the power of storytelling to illustrate its messages. Power describes how LoJack and Groupon fell behind the curve, while Amazon, Jawbone, Darn Tough Socks and many others have fueled growth with a series of new S-Curves. This book will help thousands of mid-sized companies stay ahead of the curve and discover the path to unlimited revenue growth.
Author: Andrei Lankov
Publisher: Oxford University Press
ISBN: 0199390037
Category : History
Languages : en
Pages : 350
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Book Description
In The Real North Korea, Lankov substitutes cold, clear analysis for the overheated rhetoric surrounding this opaque police state. Based on vast expertise, this book reveals how average North Koreans live, how their leaders rule, and how both survive
Author: Christian Terwiesch
Publisher: Harvard Business Press
ISBN: 1422133389
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation. An innovation tournament, just like its counterpart in sports, starts with a large number of candidates, with opportunities as the players. These opportunities are pitted against each other until only the exceptional survive. This book provides a principled approach for the effective management of innovation tournaments - identifying a wealth of promising opportunities and then evaluating and filtering them intelligently for greatest profitability. With a set of practical tools for creating and identifying new opportunities, it guides the reader in evaluating and screening opportunities. The book demonstrates how to construct an innovation portfolio and how to align the innovation process with an organization's competitive strategy. Innovation Tournaments employs quirky, fresh examples ranging from movies to medical devices. The authors' tool kit is built on their extensive research, their entrepreneurial backgrounds, and their teaching and consulting work with many highly innovative organizations.
Author: Christopher McDougall
Publisher: Profile Books
ISBN: 184765228X
Category : Sports & Recreation
Languages : en
Pages : 296
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Book Description
A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.
Author: Eve Light Honthaner
Publisher: Taylor & Francis
ISBN: 0240806689
Category : Art
Languages : en
Pages : 390
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Book Description
Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry is the essential guide to starting and succeeding at a career in film and TV. Written by a Hollywood insider, Honthaners invaluable experience and advice will give those attempting to enter and become successful in the entertainment industry the edge they need to stand out among the intense competition. Because while film school prepares students to write a script, direct a scene and operate a camera, few newcomers enter the job market understanding how this business truly works and how to land a first jobmuch less succeed in the industry. Hollywood Drive is not merely a book about what it takes to get your foot in the door. It goes beyond that by offering you the tools, attitude, philosophy and road map youll need to give yourself a good fighting chance at success -- whether youre looking for your very first job or for a strategy to move your career to the next level. This book will allow you to proceed with your eyes wide open, knowing exactly what to expect. Hollywood Drive explores the realities of the industry: various career options, effective job search strategies, how to write an effective cover letter and resume, what to expect on your first job, the significance of networking and building solid industry relationships, how a project is sold, and how a reel production office and set operate. Youll learn how to define your goals and make a plan to achieve them, how to survive the tough times, how to deal with big egos and bad tempers, and how to put your passion to work for you. * Hollywood insider with 20+ years of experience provides realistic advice and tips on getting a first job and moving up in a tough industry * Covers a variety of career choices and the basics of how a production is set up and run * Includes must-have information on breaking into both Hollywood and smaller markets nationwide
Author: Art Sobczak
Publisher: John Wiley & Sons
ISBN: 0470619813
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
Praise for SMART CALLING "Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!"—LARRY WINGET, television personality and New York Times bestselling author "Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years."—REX CASWELL, PhD, VP, LexisNexis Telephone Sales "You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless."—BOB SILVY, VP, Corporate Marketing, American City Business Journals "Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority—acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction."—BILL McALISTER, SVP, Inside Sales, McAfee "A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back."—MIKE FAITH, CEO & President, Headsets.com, Inc. "If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful."—DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International
