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Author: Philippe AIMÉ
Publisher: Convertize
ISBN:
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Author: Philippe AIMÉ
Publisher: Convertize
ISBN:
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Author: J. J. C. Smart
Publisher: Routledge
ISBN: 1000077144
Category : Philosophy
Languages : en
Pages : 202
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Book Description
Originally published in 1984, deals with meta-ethics – that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others – not with exploring a supposed realm of ethical fact.
Author: Sonali Dev
Publisher: HarperCollins
ISBN: 006283908X
Category : Fiction
Languages : en
Pages : 408
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Book Description
From the author of Pride, Prejudice, and Other Flavors comes another , clever, deeply layered, and heartwarming romantic comedy that follows in the Jane Austen tradition—this time, with a twist on Persuasion. Chef Ashna Raje desperately needs a new strategy. How else can she save her beloved restaurant and prove to her estranged, overachieving mother that she isn’t a complete screw up? When she’s asked to join the cast of Cooking with the Stars, the latest hit reality show teaming chefs with celebrities, it seems like just the leap of faith she needs to put her restaurant back on the map. She’s a chef, what’s the worst that could happen? Rico Silva, that’s what. Being paired with a celebrity who was her first love, the man who ghosted her at the worst possible time in her life, only proves what Ashna has always believed: leaps of faith are a recipe for disaster. FIFA winning soccer star Rico Silva isn't too happy to be paired up with Ashna either. Losing Ashna years ago almost destroyed him. The only silver lining to this bizarre situation is that he can finally prove to Ashna that he's definitely over her. But when their catastrophic first meeting goes viral, social media becomes obsessed with their chemistry. The competition on the show is fierce...and so is the simmering desire between Ashna and Rico. Every minute they spend together rekindles feelings that pull them toward their disastrous past. Will letting go again be another recipe for heartbreak—or a recipe for persuasion...? In Recipe for Persuasion, Sonali Dev once again takes readers on an unforgettable adventure in this fresh, fun, and enchanting romantic comedy.
Author: Larry Jordan
Publisher: New Riders
ISBN: 9780136766797
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.
Author: Thomas MacTavish
Publisher: Springer
ISBN: 3319203061
Category : Computers
Languages : en
Pages : 274
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Book Description
This book constitutes the refereed proceedings of the 10th International Conference on Persuasive Technology, PERSUASIVE 2015, held in Chicago, IL, USA in June 2015. The 19 revised full papers and 5 revised short papers presented were carefully reviewed and selected from 41 submissions. The papers are grouped in topical sections on understanding individuals, empowering individuals and understanding and empowering communities.
Author: Lisa B. Marshall
Publisher: St. Martin's Griffin
ISBN: 1250029589
Category : Self-Help
Languages : en
Pages : 288
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Book Description
Have you ever lost out on a promotion? Struggled with a difficult conversation? Been put on the spot and blanked? Imagine if... ...you were better at persuading others and negotiating for what you want. ...you were more fluent at introducing yourself, making conversation, and following up. ...you were better at delivering feedback, receiving criticism, and using positive language. ...you were perceived as more diplomatic and charismatic. Smart Talk applies up-to-date communication research to everyday situations and gives smart, practical, step-by-step directions to achieve results. Smart Talk is no ordinary book— it's the Swiss Army Knife of communication—a comprehensive set of tools to build strong relationships and avoid communication breakdowns. With proven strategies and practical action plans, Smart Talk will help you resolve conflicts, strengthen your natural charisma, and master the art of persuasion. Never again will you dread a holiday party or be rendered speechless at a business meeting. Backed by solid research and written in an engaging narrative style with a warm sense of humor, communication expert Lisa B. Marshall translates her wealth of experience into practical, fresh advice to help you navigate any complex situation, and achieve professional success.
Author: Jovan Kurbalija
Publisher: Diplo Foundation
ISBN: 999325326X
Category :
Languages : en
Pages : 144
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Book Description
This journey through persuasion in diplomacy was initiated by Professor Kappeler’s long experience in both practicing diplomacy and in training diplomats. When the bells and whistles of diplomacy settle down, what remains, according to Prof. Kappeler, is persuasion. His message that persuasion is the essence of diplomacy has inspired our discussion over the last five years and has led to the publishing of this book. Contributors, all distinguished academics and diplomatic practitioners, discuss persuasion in history, persuasion in theory, and persuasion in practice. Discover more on language and diplomacy through our dedicated portal.
Author: Larry Jordan
Publisher: New Riders
ISBN: 0136766749
Category : Business & Economics
Languages : en
Pages : 669
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Book Description
In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Author: Michelle Bowden
Publisher: John Wiley & Sons
ISBN: 1119891884
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Do you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation—whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends. Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You’ll build your own personalised plan to move people from 'no' to 'yes'—every time. Learn how to: Recognise and improve your persuasive strengths and weaknesses Build undeniable likeability and trust to compel people to action Arouse passion and enthusiasm for your ideas Win that next big pitch Persuade anyone, anywhere, anytime In How to Persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want. "Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive." —Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta
Author: Liliana Ardissono
Publisher: Springer
ISBN: 3642285090
Category : Computers
Languages : en
Pages : 425
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Book Description
This book constitutes selected papers from the lectures given at the workshops held in conjunction with the User Modeling, Adaptation and Personalization Conference, UMAP 2011, Girona, Spain, in July 2011. The 40 papers presented were carefully reviewed and selected for inclusion in this book. For each workshop there is an overview paper summarizing the workshop themes, the accepted contributions and the future research trends. In addition the volume presents a selection of the best poster papers of UMAP 2011. The workshops included are: AST, adaptive support for team collaboration; AUM, augmenting user models with real worlds experiences to enhance personalization and adaptation; DEMRA, decision making and recommendation acceptance issues in recommender systems; PALE, personalization approaches in learning environments; SASWeb, semantic adaptive social web; TRUM, trust, reputation and user modeling; UMADR, user modeling and adaptation for daily routines: providing assistance to people with special and specific needs; UMMS, user models for motivational systems: the affective and the rational routes to persuasion.
