Author: Shishir Mishra
Publisher: Business Expert Press
ISBN: 1951527879
Category : Business & Economics
Languages : en
Pages : 114
Book Description
Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
From Starting Small to Winning Big
Author: Shishir Mishra
Publisher: Business Expert Press
ISBN: 1951527879
Category : Business & Economics
Languages : en
Pages : 114
Book Description
Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
Publisher: Business Expert Press
ISBN: 1951527879
Category : Business & Economics
Languages : en
Pages : 114
Book Description
Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
The Small Business Website Design Guide
Author: Lisa Pecunia
Publisher: Avarra Solutions
ISBN: 0983336008
Category : Business & Economics
Languages : en
Pages : 61
Book Description
The Small Business Website Design Guide is specifically for the non-technical small business owner.* Are you thinking of redesigning your web site, but you're not sure who to turn to?* Have you heard stories about other businesses whose web designer just up and disappeared?* Do you wonder why your website isn't getting any "hits"?* Does the whole internet marketing craze make you wonder what you're missing?Until you know the basics of how good web design and internet marketing work, you aren't equipped to make the best e-marketing decisions for your company.This book will help! It answers all your questions and guides you down the right path of redesigning your website and promoting it properly.
Publisher: Avarra Solutions
ISBN: 0983336008
Category : Business & Economics
Languages : en
Pages : 61
Book Description
The Small Business Website Design Guide is specifically for the non-technical small business owner.* Are you thinking of redesigning your web site, but you're not sure who to turn to?* Have you heard stories about other businesses whose web designer just up and disappeared?* Do you wonder why your website isn't getting any "hits"?* Does the whole internet marketing craze make you wonder what you're missing?Until you know the basics of how good web design and internet marketing work, you aren't equipped to make the best e-marketing decisions for your company.This book will help! It answers all your questions and guides you down the right path of redesigning your website and promoting it properly.
Make Your Small Business A Winner: Teach Yourself
Author: Anna Hipkiss
Publisher: Teach Yourself
ISBN: 1444129554
Category : Business & Economics
Languages : en
Pages : 203
Book Description
Make Your Small Business a Winner will equip you with all the skills and know-how you need to take your business to a higher level. Key tactics for successful businesses are universal. This book identifies those tactics and will help you to learn and apply them - however young or mature your business. Split into 3 sections, it tackles: Diagnosis - highlighting common mistakes and giving your business a health check; Solutions - detailing remedies for problems and strategies for future success; and Moving On - looking at a future vision, setting goals and assessing progress. Real case studies, interviews and a popular ""checklist"" approach underpin the unique insight of business consultant Anna Hipkiss - making this THE guide to fulfill your business future aims. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to make your small business succeed. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Publisher: Teach Yourself
ISBN: 1444129554
Category : Business & Economics
Languages : en
Pages : 203
Book Description
Make Your Small Business a Winner will equip you with all the skills and know-how you need to take your business to a higher level. Key tactics for successful businesses are universal. This book identifies those tactics and will help you to learn and apply them - however young or mature your business. Split into 3 sections, it tackles: Diagnosis - highlighting common mistakes and giving your business a health check; Solutions - detailing remedies for problems and strategies for future success; and Moving On - looking at a future vision, setting goals and assessing progress. Real case studies, interviews and a popular ""checklist"" approach underpin the unique insight of business consultant Anna Hipkiss - making this THE guide to fulfill your business future aims. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to make your small business succeed. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
If Your Website was an Employee, Would You Fire It?
Author: Alan Berg
Publisher: AlanBerg.com
ISBN: 0983211914
Category : Business & Economics
Languages : en
Pages : 48
Book Description
Websites are essential these days for every business, but there are 5 questions you need to ask before you make one. If you didn't you're in the majority. Don't worry you won't need to scrap your site to benefit from these ideas. "If your website was an employee, would you fire it?" will walk you through how to think differently about your website. What is it now? What should it be? Who's using your site and how? Did you design your website for you, or for the people who are using it every day? When you ask yourself better questions, you'll get better answers and better results.This book was designed to be a quick and easy read. I want you to get on to taking real action, as without action there won't be any change. You'll discover easy things you can do, right away, to improve the performance of your current site or help you design a new one. If you're making a new site, you can still make some of these changes to your current site while the new one is getting ready.Are you ready to begin? Let's start your journey to greater success, today.
Publisher: AlanBerg.com
ISBN: 0983211914
Category : Business & Economics
Languages : en
Pages : 48
Book Description
Websites are essential these days for every business, but there are 5 questions you need to ask before you make one. If you didn't you're in the majority. Don't worry you won't need to scrap your site to benefit from these ideas. "If your website was an employee, would you fire it?" will walk you through how to think differently about your website. What is it now? What should it be? Who's using your site and how? Did you design your website for you, or for the people who are using it every day? When you ask yourself better questions, you'll get better answers and better results.This book was designed to be a quick and easy read. I want you to get on to taking real action, as without action there won't be any change. You'll discover easy things you can do, right away, to improve the performance of your current site or help you design a new one. If you're making a new site, you can still make some of these changes to your current site while the new one is getting ready.Are you ready to begin? Let's start your journey to greater success, today.
Fast ASP.NET Websites
Author: Dean Hume
Publisher: Simon and Schuster
ISBN: 1638353077
Category : Computers
Languages : en
Pages : 308
Book Description
Summary Fast ASP.NET Websites delivers just what it promises—practical, hands-on guidance to create faster, more efficient ASP.NET sites and applications. This book offers step-by-step .NET-specific examples showing you how to apply classic page optimization tips, ASP.NET-specific techniques, and ways to leverage new HTML5 features. About the Technology There's a real cost to inefficient HTTP requests, overloaded data streams and bulky scripts. Server throughput is a precious commodity and seconds—even tiny fractions of a second—can seem like an eternity while a visitor waits for your site to load. As an ASP.NET developer, there are dozens of techniques you can apply immediately to make your sites and applications faster. You'll find them here. About this Book Fast ASP.NET Websites delivers just what it promises—practical, hands-on guidance to create faster, more efficient ASP.NET sites and applications. This book offers step-by-step .NET-specific examples showing you how to apply classic page optimization tips, ASP.NET-specific techniques, and ways to leverage new HTML5 features. Readers should be familiar with basic HTML, CSS, and ASP.NET concepts. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. What's Inside Drastically improved response times Tips for Webforms and ASP.NET MVC sites Optimizing existing pages .NET-specific examples About the Author Dean Hume is a software developer and blogger based in the U.K. A passionate techie, he created the ASP.NET HTML5 toolkit and blogs regularly about web performance at www.deanhume.com. Table of Contents PART 1 DEFINING PERFORMANCE High-speed websites First steps toward a faster website PART 2 GENERAL PERFORMANCE BEST PRACTICES Compression Caching: The sell-by date Minifying and bundling static files HTML optimization tips Image optimization ETags Content Delivery Networks PART 3 ASP.NET-SPECIFIC TECHNIQUES Tweaking ASP.NET MVC performance Tweaking ASP.NET Web Forms performance Data caching
Publisher: Simon and Schuster
ISBN: 1638353077
Category : Computers
Languages : en
Pages : 308
Book Description
Summary Fast ASP.NET Websites delivers just what it promises—practical, hands-on guidance to create faster, more efficient ASP.NET sites and applications. This book offers step-by-step .NET-specific examples showing you how to apply classic page optimization tips, ASP.NET-specific techniques, and ways to leverage new HTML5 features. About the Technology There's a real cost to inefficient HTTP requests, overloaded data streams and bulky scripts. Server throughput is a precious commodity and seconds—even tiny fractions of a second—can seem like an eternity while a visitor waits for your site to load. As an ASP.NET developer, there are dozens of techniques you can apply immediately to make your sites and applications faster. You'll find them here. About this Book Fast ASP.NET Websites delivers just what it promises—practical, hands-on guidance to create faster, more efficient ASP.NET sites and applications. This book offers step-by-step .NET-specific examples showing you how to apply classic page optimization tips, ASP.NET-specific techniques, and ways to leverage new HTML5 features. Readers should be familiar with basic HTML, CSS, and ASP.NET concepts. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. What's Inside Drastically improved response times Tips for Webforms and ASP.NET MVC sites Optimizing existing pages .NET-specific examples About the Author Dean Hume is a software developer and blogger based in the U.K. A passionate techie, he created the ASP.NET HTML5 toolkit and blogs regularly about web performance at www.deanhume.com. Table of Contents PART 1 DEFINING PERFORMANCE High-speed websites First steps toward a faster website PART 2 GENERAL PERFORMANCE BEST PRACTICES Compression Caching: The sell-by date Minifying and bundling static files HTML optimization tips Image optimization ETags Content Delivery Networks PART 3 ASP.NET-SPECIFIC TECHNIQUES Tweaking ASP.NET MVC performance Tweaking ASP.NET Web Forms performance Data caching
7 Deadly Search Engine Optimization Mistakes To Avoid
Author: Alla Goltsman
Publisher: Alla Goltsman
ISBN:
Category : Business & Economics
Languages : en
Pages : 19
Book Description
Publisher: Alla Goltsman
ISBN:
Category : Business & Economics
Languages : en
Pages : 19
Book Description
The Way Out
Author: Peter T. Coleman
Publisher: Columbia University Press
ISBN: 0231552157
Category : Psychology
Languages : en
Pages : 453
Book Description
The partisan divide in the United States has widened to a chasm. Legislators vote along party lines and rarely cross the aisle. Political polarization is personal, too—and it is making us miserable. Surveys show that Americans have become more fearful and hateful of supporters of the opposing political party and imagine that they hold much more extreme views than they actually do. We have cordoned ourselves off: we prefer to date and marry those with similar opinions and are less willing to spend time with people on the other side. How can we loosen the grip of this toxic polarization and start working on our most pressing problems? The Way Out offers an escape from this morass. The social psychologist Peter T. Coleman explores how conflict resolution and complexity science provide guidance for dealing with seemingly intractable political differences. Deploying the concept of attractors in dynamical systems, he explains why we are stuck in this rut as well as the unexpected ways that deeply rooted oppositions can and do change. Coleman meticulously details principles and practices for navigating and healing the difficult divides in our homes, workplaces, and communities, blending compelling personal accounts from his years of working on entrenched conflicts with lessons from leading-edge research. The Way Out is a vital and timely guide to breaking free from the cycle of mutual contempt in order to better our lives, relationships, and country.
Publisher: Columbia University Press
ISBN: 0231552157
Category : Psychology
Languages : en
Pages : 453
Book Description
The partisan divide in the United States has widened to a chasm. Legislators vote along party lines and rarely cross the aisle. Political polarization is personal, too—and it is making us miserable. Surveys show that Americans have become more fearful and hateful of supporters of the opposing political party and imagine that they hold much more extreme views than they actually do. We have cordoned ourselves off: we prefer to date and marry those with similar opinions and are less willing to spend time with people on the other side. How can we loosen the grip of this toxic polarization and start working on our most pressing problems? The Way Out offers an escape from this morass. The social psychologist Peter T. Coleman explores how conflict resolution and complexity science provide guidance for dealing with seemingly intractable political differences. Deploying the concept of attractors in dynamical systems, he explains why we are stuck in this rut as well as the unexpected ways that deeply rooted oppositions can and do change. Coleman meticulously details principles and practices for navigating and healing the difficult divides in our homes, workplaces, and communities, blending compelling personal accounts from his years of working on entrenched conflicts with lessons from leading-edge research. The Way Out is a vital and timely guide to breaking free from the cycle of mutual contempt in order to better our lives, relationships, and country.
Winning in Biz
Author: Ron Santini
Publisher: Wininbiz
ISBN: 0975909215
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Publisher: Wininbiz
ISBN: 0975909215
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Web Engineering
Author: David Lowe
Publisher: Springer
ISBN: 3540314849
Category : Computers
Languages : en
Pages : 653
Book Description
Over the last few years Web Engineering has begun to gain mainstream acc- tance within the software engineering, IT and related disciplines. In particular, both researchers and practitioners are increasingly recognizing the unique c- racteristics of Web systems, and what these characteristicsimply in terms of the approaches we take to Web systems development and deployment in practice. A scan of the publications in related conference proceedings and journals highlights the diversity of the discipline areas which contribute to both the ri- ness and the complexity of Web Engineering. The 5th International Conference on Web Engineering (ICWE2005), held in Sydney, Australia, extends the traditions established by the earlier conferences in the series: ICWE2004 in Munich, Germany; ICWE2003 in Oviedo, Spain; ICWE2002 in Santa Fe, Argentina; and ICWE2001 in Caceres, ́ Spain. Not only have these conferences helped disseminate cutting edge research within the ?eld of Web Engineering, but they have also helped de?ne and shape the discipline itself.TheprogramwehaveputtogetherforICWE2005continuesthisevolution. Indeed, we can now begin to see the maturing of the ?eld. For possibly the ?rst time, there was very little debate within the Program Committee about which papers were in and out of scope, and much more debate as to the each papers contributions to the ?eld.
Publisher: Springer
ISBN: 3540314849
Category : Computers
Languages : en
Pages : 653
Book Description
Over the last few years Web Engineering has begun to gain mainstream acc- tance within the software engineering, IT and related disciplines. In particular, both researchers and practitioners are increasingly recognizing the unique c- racteristics of Web systems, and what these characteristicsimply in terms of the approaches we take to Web systems development and deployment in practice. A scan of the publications in related conference proceedings and journals highlights the diversity of the discipline areas which contribute to both the ri- ness and the complexity of Web Engineering. The 5th International Conference on Web Engineering (ICWE2005), held in Sydney, Australia, extends the traditions established by the earlier conferences in the series: ICWE2004 in Munich, Germany; ICWE2003 in Oviedo, Spain; ICWE2002 in Santa Fe, Argentina; and ICWE2001 in Caceres, ́ Spain. Not only have these conferences helped disseminate cutting edge research within the ?eld of Web Engineering, but they have also helped de?ne and shape the discipline itself.TheprogramwehaveputtogetherforICWE2005continuesthisevolution. Indeed, we can now begin to see the maturing of the ?eld. For possibly the ?rst time, there was very little debate within the Program Committee about which papers were in and out of scope, and much more debate as to the each papers contributions to the ?eld.
The Entrepreneur's Information Sourcebook
Author: Susan C. Awe
Publisher: Bloomsbury Publishing USA
ISBN: 1598847872
Category : Language Arts & Disciplines
Languages : en
Pages : 305
Book Description
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
Publisher: Bloomsbury Publishing USA
ISBN: 1598847872
Category : Language Arts & Disciplines
Languages : en
Pages : 305
Book Description
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small businessand in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.