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Author: Barnett Watson
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 36
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Book Description
Author: Barnett Watson
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 36
Get Book Here
Book Description
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280511521
Category : Law
Languages : en
Pages : 36
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Book Description
This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.
Author: Carolina Castaldi
Publisher: Routledge
ISBN: 1000403874
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by allowing them to gain legitimacy and fostering fund raising from investors. This book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level. Specifically, the book combines an industrial organization, innovation, and entrepreneurship perspective to understand why, when and with what effects entrepreneurs, innovators, and firms use trademarks. The book is targeted toward academic readers to gain a better understanding of the emerging and interdisciplinary field of trademark research as well as interested practitioners from the area of intellectual property (IP) management and policy-making. The chapters in this book were originally published in Industry and Innovation.
Author: Thomas G. Field
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 8
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Book Description
Author: Stephen Elias
Publisher: NOLO
ISBN:
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Small-business owners and innovators need to be careful when choosing and protecting names, logos, packaging and slogans. Fortunately, Trademark explains how to: -- choose a distinctive name -- conduct a trademark search -- register a trademark -- protect and maintain a trademark -- handle trademark disputes outside the courtroom -- understand trademark issues affecting the InternetThis 5th edition features an easier-to-use format, extended Internet resources, and a step-by-step guide through the registration process.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN:
Category : Law
Languages : zh-CN
Pages : 36
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Book Description
Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.
Author: Stephen Fishman
Publisher: NOLO
ISBN: 9781413322941
Category : Law
Languages : en
Pages : 0
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Book Description
Protect your business name and logo! Your business name, the names of your key products, and your logos, packaging, and slogans—all of these can function as trademarks that distinguish your business and its services and products. So it’s important to choose your marks carefully and protect them vigilantly. Here, you’ll find the most up-to-date information on how to select and protect a great trademark. Learn how to: choose trademarks that distinguish you from competitors search for marks that might conflict with your own register your mark with the U.S. Patent and Trademark Office protect your marks from unauthorized use by others resolve trademark disputes outside the courtroom, and create an Internet presence and secure a domain name. Includes step-by-step instructions on how to register and maintain your trademark with the federal government. Thoroughly updated, the 11th edition includes the latest laws, court cases, and federal online registration process.
Author: Stephen Elias
Publisher: NOLO
ISBN: 9781413306996
Category : Law
Languages : en
Pages : 356
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Book Description
The information and forms you need to choose a distinctive trademark, register it and fight infringers.
Author: Kate McGrath
Publisher: NOLO
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Essential for all small business owners, this book shows how to choose, use and protect the names and symbols that identify their services or products. This newly revised third edition contains all necessary forms and instructions for registering a federal trademark or servicemark with the U.S. Patent & Trademark Office.
Author: Peri Pakroo
Publisher:
ISBN: 9780873376785
Category : Trademarks
Languages : en
Pages : 56
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Book Description
