Author: Donald Hood
Publisher: CreateSpace
ISBN: 9781495920721
Category : Photography
Languages : en
Pages : 26
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Book Description
When I began my photography business back in the 80's there was little resource available to learn the business side of photography. Most of the established studios guarded their secrets like they were gold, and there was no internet to jump on and research. I paid a lot of money going to a lot of photography specific business workshops, and lost a lot more money in trial and error. Now days it's just a matter of searching the web for any information you want to obtain. So when I was approached about doing a workbook on pricing, I thought it was pointless since anyone interested could just google and find more pricing guides than anyone could ever use anyway, but to my surprise, the things I found were either ridiculously priced, weren't relative to the portrait photography industry, or worse were written by someone who obviously has not been through the ups and downs of running a real business. If you haven't experienced all the waves an entrepreneur gets bombarded with, then there's no way you can plan on how to weather them. I have seen times in my business when I laughed all the way to the bank, as well as times when I stayed late at the studio frantically devising promotions to generate cash flow. The good thing of having a business of any kind survive the ebb and flow that multiple years brings, is you learn to separate the real from the maybe. A good sales person can have you smiling as you write your check to advertise on their new sky writing billboard venture. But then a few weeks or months later, as you realize you might have overstepped your advertising budget, a lot, and you're cutting money from another department, usually your own take home cash, you vow to never be taken by a big smile again. I've been there, and unfortunately still to this day I forget it sometimes. That is until I'm sitting at the studio late frantically devising a promotion to generate cash flow. My point is although I still stumble sometimes, I have figured out an awful lot along the way. One thing is how to price so I can weather the storms more easily. Through many different methods I've learned throughout the years from many different business models, I have come up with the formula that has served me well for many years. Once you complete this simple workbook, you can raise profit, add product, calculate sale items, and about anything else you need to do with pricing by simply modifying the numbers. If an expense goes up, change that expense and recalculate. If you're ready for more profit, change the old figure for the new one you want and recalculate. This workbook is laid out to be taken one step at a time. If you do that, you will naturally progress to the end. You can't skip around or the numbers won't make sense. I hope this enables you to see your business in a whole new light. Once you know what's going on it will become a lot less headache and a lot more fun.
Author: Alicia Caine
Publisher: Peachpit Press
ISBN: 0134181697
Category : Photography
Languages : en
Pages : 348
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Book Description
In this practical guide, photography pricing guru Alicia Caine takes the anxiety and drudgery out of the pricing process for portrait and wedding photographers, showing how to keep the process as simple and painless as possible. Alicia starts by breaking down such daunting topics as managing your budget and expenses and determining how much work you can take on, and then explains the importance of understanding what your client wants and researching the marketplace. She shows how to reverse-engineer your pricing, create a pricing sheet, and present your pricing to your clients. Focusing mainly on portrait pricing, she also explores how to achieve consistent pricing across your photography services, with a chapter on specialty sessions that covers the particularities of pricing weddings and mini sessions. Along the way, you’ll encounter nearly 20 worksheets designed to help you move from learning the necessary steps and tasks to actual implementation, a key obstacle for many photographers. As an added bonus, Alicia provides an “Expert’s Guide” on how to get paid what you’re worth based on your expertise in a particular niche, which can potentially increase your value in the marketplace. In this special section, you’ll learn how positioning yourself as an authority on a particular topic can help you bring in more potential clients. Features the friendly, approachable voice of photography pricing expert Alicia Caine, whose mentoring and coaching have endeared her to thousands of photographers. Includes worksheets and a gross earning calculator (also available via download) to help you with key steps in the process, covering such topics as how to determine your hourly value, how to think about and set up collections and specialty products, how to figure out your costs of goods sold, and much more. Incorporates lightness, fun, and compassion to help photographers more easily approach the challenging and often mundane topic of pricing.
Author: Michal Heron
Publisher: Simon and Schuster
ISBN: 1621532569
Category : Performing Arts
Languages : en
Pages : 160
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Book Description
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
Author:
Publisher: Amherst Media
ISBN: 1608958728
Category : Photography
Languages : en
Pages : 129
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Book Description
Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit. Some charge too little, then scramble to photograph and edit photos for throngs of clients, only to become overwhelmed and burn out. Others price too low initially, just to get people in the door, but soon mark up their prices and lose clients to new photographers who charge rock-bottom prices. There are still others who price themselves out of the game right out of the gate. Jeff Smith, owner of two thriving portrait studios teaches you how to tackle one of photography’s most vexing problems—working out a pricing structure that allows you to cover your costs and clear a profit that you can live comfortably with. Smith begins by showing you methods that he—and countless other pros—have used in a misguided attempt to reap a great cash flow, helping you avoid time-and-revenue-burning missteps. Next, he walks you through the process of figuring out where your money goes—How much should you shell out for new equipment? What falls into the category of “overhead?” How much do you need to pay your staff and yourself?—and then moves on to show ways to cut costs, price individual prints and packages, maintain your desired business volume, retain existing clients, and delegate tasks in order to work smartly toward profitability—all while enjoying your work and achieving professional and creative satisfaction.
Author: Alicia Caine
Publisher:
ISBN: 9780134181707
Category : Commercial photography
Languages : en
Pages :
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Book Description
Author: Roberto Valenzuela
Publisher: Rocky Nook, Inc.
ISBN: 1681986124
Category : Photography
Languages : en
Pages : 298
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Book Description
Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer! For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.
But the truth is that you can create the most amazing photos…yet still have a failing business. And what’s the point of being a great photographer if you can’t build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:
• Best practices and strategies for Instagram, YouTube, and Facebook
• Being found through SEO
• Promoting yourself and your work
• The role that testimonials and reviews play in your success
• Creating long-term client relationships
• Forming personal connections with clients with promo videos
• Why you should feature your work in publications
• Pricing your work and the gentle art of the up-sell
• Understanding and conveying the crucial importance of selling prints
While the photographs you create are the core of your work as a photographer—being exceptional at your craft is a must—that’s only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you’ll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.
Foreword by Luke Edmonson
Author:
Publisher:
ISBN:
Category : Photography
Languages : en
Pages : 628
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Book Description
Author:
Publisher:
ISBN:
Category : Photography
Languages : en
Pages : 644
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Book Description
Author:
Publisher:
ISBN:
Category : Photography
Languages : en
Pages : 702
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Book Description
Author: Anthony Morganti
Publisher: Independently Published
ISBN: 9781726885676
Category : Photography
Languages : en
Pages : 78
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Book Description
Take the anxiety and drudgery out of pricing your photography and stop losing money!The 2019 Guide to Pricing Your Photography will help you determine what your cost of doing business is, give you tips on how to negotiate fees, and give you current market prices for twenty (20) different types of professional photography, including: Band Photography Birthing Sessions Boudoir Concert Photography Corporate Photography Engagement Sessions Event Photography Fine Art (Print Sales) General Portraiture Magazine Photography Mini Sessions Newborn Photography Photojournalism Prom Photography School Pictures Senior Photography Social Media Influencer Photography Sport Team Photography Wedding Photography A La Carte Sales Written by the popular photography educator, Anthony Morganti, who is known for his concise, no-nonsense, photography training, you'll find this guide to follow Anthony's no-frills, no-fluff, teaching philosophy.