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Author: Martin Treu
Publisher: JHU Press
ISBN: 142140494X
Category : Architecture
Languages : en
Pages : 429
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Book Description
Treu tackles the architectural history and signage of Main Street and the strip—from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz. Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.
Author: Martin Treu
Publisher: JHU Press
ISBN: 142140494X
Category : Architecture
Languages : en
Pages : 429
Get Book Here
Book Description
Treu tackles the architectural history and signage of Main Street and the strip—from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz. Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.
Author: Faythe Levine
Publisher: Princeton Architectural Press
ISBN: 161689198X
Category : Art
Languages : en
Pages : 187
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Book Description
There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our visual landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade. In 2010 filmmakers Faythe Levine, coauthor of Handmade Nation, and Sam Macon began documenting these dedicated practitioners, their time-honored methods, and their appreciation for quality and craftsmanship. Sign Painters, the first anecdotal history of the craft, features stories and photographs of more than two dozen sign painters working in cities throughout the United States. With a foreword by legendary artist (and former sign painter) Ed Ruscha, this vibrant book profiles sign painters young and old, from the new vanguard working solo to collaborative shops such as San Francisco s New Bohemia Signs and New York s Colossal Media s Sky High Murals.
Author: Shonna Trinch
Publisher: Vanderbilt University Press
ISBN: 0826522793
Category : Social Science
Languages : en
Pages : 315
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Book Description
Although we may not think we notice them, storefronts and their signage are meaningful, and the impact they have on people is significant. What the Signs Say argues that the public language of storefronts is a key component to the creation of the place known as Brooklyn, New York. Using a sample of more than two thousand storefronts and over a decade of ethnographic observation and interviews, the study charts two very different types of local Brooklyn retail signage. The unique and consistent features of many words, large lettering, and repetition that make up Old School signage both mark and produce an inclusive and open place. In contrast, the linguistic elements of New School signage, such as brevity and wordplay, signal not only the arrival of gentrification, but also the remaking of Brooklyn as distinctive and exclusive. Shonna Trinch and Edward Snajdr, a sociolinguist and an anthropologist respectively, show how the beliefs and ideas that people take as truths about language and its speakers are deployed in these different sign types. They also present in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are intimately connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege. Far from peripheral or irrelevant, shop signs say loud and clear that language displayed in public always matters.
Author: John V. Cinchett
Publisher: Arcadia Publishing
ISBN: 0738591769
Category : History
Languages : en
Pages : 130
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Book Description
In Petula Clark's 1964 smash hit "Downtown," the singer describes a place where all troubles are forgotten and all cares are left behind with the glamour of bright lights, movie shows, and flashy neon signs that light up the city streets. During the 1940s and 1950s, downtown Tampa was a shining model of the American landscape. On every street corner, customers packed their shopping bags with the best to offer from dress shops, hat shops, shoe stores, and of course those beloved department stores of a bygone era, including Kress, Woolworth's, and Grant's. Locally owned stores and shops fueled by the entrepreneurial spirit of Tampa families also dotted the streets of downtown and flourished during Tampa's postwar population expansion, offering an endless bounty of possibilities for success. These historic storefront photographs, compiled from private collections and local library archives, present a walking tour of downtown Tampa and other popular neighborhoods during a simpler time that is so well-loved and remembered.
Author: James T. Murray
Publisher: Gingko PressInc
ISBN: 9781584232278
Category : Art
Languages : en
Pages : 329
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Book Description
Within the pages of STORE FRONT, the reader may explore entire blocks that have not changed much in the past century, engaging in startling encounter with contemporary New York. Details of an architectural and cultural heritage that is fast disappearing such as signage, architectural adornment and window displays are presented in context, as they exist on the street, all in amazing detail.
Author: Debra Jane Seltzer
Publisher: Amberley Publishing Limited
ISBN: 1445669498
Category : History
Languages : en
Pages : 201
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Book Description
A terrific, lavishly illustrated look at the fascinating world of American roadside signs.
Author: Joanne Oppenheim
Publisher: Albert Whitman & Company
ISBN: 0807541834
Category : Juvenile Fiction
Languages : en
Pages : 35
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Book Description
2018 Sydney Taylor Notable Book for Younger Readers 2018 GANYC Apple Award Nominee—Outstanding Achievement in Fiction NYC Book Writing Benny's family owns a knishery and sells delicious round dumplings. Then the Tisch family opens a store across the street—selling square knishes—and Benny's papa worries. So he lowers his prices! But Mr. Tisch does too. As each knishery tries to outdo the other, Benny helps his papa realize there's room on Rivington Street for more than one knishery.
Author: Saskya Jain
Publisher: Random House India
ISBN: 8184006527
Category : Fiction
Languages : en
Pages : 314
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Book Description
When Ashwin, a wealthy Delhi boy, meets Lallan, a struggling student from Patna looking to make his fortune, their friendship, with their mutual love for the almond-eyed Mallika, seems to transcend the fault lines of class and privilege. But one night at a party, a fateful incident leads their worlds to unravel with consequences that change both their lives forever, and expose the deep turmoil inherent in the frenetic energy of the new, aspiring India. An audacious debut, Fire Under Ash marks the arrival of Indian fiction’s latest star, who takes a coruscating look at Delhi’s beauty and brutality, writing the city as we’ve never read it before.
Author:
Publisher: University of Arkansas Press
ISBN: 9781610751698
Category : Advertising
Languages : en
Pages : 134
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Book Description
Author: John A. Jakle
Publisher: University of Iowa Press
ISBN: 1587294826
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Signs orient, inform, persuade, and regulate. They help give meaning to our natural and human-built environment, to landscape and place. In Signs in America’s Auto Age, cultural geographer John Jakle and historian Keith Sculle explore the ways in which we take meaning from outdoor signs and assign meaning to our surroundings—the ways we “read” landscape. With an emphasis on how the use of signs changed as the nation’s geography reorganized around the coming of the automobile, Jakle and Sculle consider the vast array of signs that have evolved since the beginning of the twentieth century.
