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The Signifying Self

The Signifying Self PDF Author: Arthur Asa Berger
Publisher: BRILL
ISBN: 9004712801
Category : Social Science
Languages : en
Pages : 87

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Book Description
The Signifying Self is a study in people watching. It uses semiotics, psychoanalytic theory and sociological perspectives to consider how people present themselves to the world and are assessed by those watching them. It deals with people’s physical attributes, such as their age, teeth, bodies and the brands of things they wear and use to suggest how those watching them make decisions about them.