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Author: Robert Goldman
Publisher: Guilford Press
ISBN: 9781572300347
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Author: Robert Goldman
Publisher: Guilford Press
ISBN: 9781572300347
Category : Business & Economics
Languages : en
Pages : 340
Get Book Here
Book Description
Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Author: David Cox
Publisher: UoM Custom Book Centre
ISBN: 0980770157
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
PMA whole new generation of media activists and culture jammers have taken on the government and corporate advertising worlds.New technologies have greatly assisted artists,writers,film makers and activists to challenge and reverse the one-way flow of mind-numbing mainstream media.Camcorders,amateur and ham radio,mobile phones,the Internet and various other inexpensive means of exchanging signals have empowered this new generatio
Author: Charles Marlay FLEURY
Publisher:
ISBN:
Category :
Languages : en
Pages : 90
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Book Description
Author: Steven J. Jackson
Publisher: Routledge
ISBN: 1134298803
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315430525
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
Author: Robert T. Jones aka Prophet Musaan Sanellie
Publisher: Page Publishing Inc
ISBN: 1634178130
Category : Religion
Languages : en
Pages : 232
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Book Description
á… Awaken is not just a book of reading, it is an anointed scroll of scripture commands by Jesus Christ. It is a fresh Revelation for today, along with Super Natural testimonies helping to pull you out of the candy-coated nightmare you don't even know you re in. The only God of Abraham, Issac and Jacob have taken a foster child that the world coated out and gave a 50 year sentence to give me a new life, mind, spirit, and name by Faith. I, Robert Jones, am awaiting the full promise in hope, in Christ Jesus, so the words you are about to inhale I pray will Awaken you to the deception the world has now accepted as the truth. Now witness with me, as my life unfolds, prophetically spoken, and come to believe in my Lord and Savior Jesus Christ. Prophet Musaan Sanellie
Author: George Stewart
Publisher: AuthorHouse
ISBN: 1467858536
Category : Biography & Autobiography
Languages : en
Pages : 300
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Book Description
With his tongue firmly planted in his cheek, smoking a cigar and sipping a glass of wine, George Stewart, a 25-year veteran of the news business discusses history, fantasy, politics and most of all friendship and love of life in his adopted home town of Tustin, CA, small town U.S.A.; a town with a large quirk factor. The proceeds from the sale of this book will go to the Rescue Mission's Village of Hope located on the former Marine Base in Tustin, CA. The News business is fast becoming a thing of the past. Step back into George's worldof small townAmericana with politics, parades, chili cook-offs, Easter egg hunts, flamingoes, history, valentines, Rocky T.Parrot, and most of all friendships. It will amuse and delight you and help you remember- life is fleeting - It's to laugh.
Author: Robin Usher
Publisher: Springer Science & Business Media
ISBN: 140205579X
Category : Education
Languages : en
Pages : 185
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Book Description
This text explores the different ways in which the various social practices in which people participate becomes signed as learning, how and why that occurs and with what consequences. It takes seriously the linguistic turn in social theory to draw upon semiotics and poststructuralism through which to explore the significance of lifelong learning as an emerging discourse in education.
Author: Todd Makse
Publisher: Oxford University Press
ISBN: 0190926341
Category : Political Science
Languages : en
Pages : 228
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Book Description
Political yard signs are one of the most ubiquitous and conspicuous features of American political campaigns, yet they have received relatively little attention as a form of political communication or participation. In Politics on Display, Todd Makse, Scott L. Minkoff, and Anand E. Sokhey tackle this phenomenon to craft a larger argument about the politics of identity and space in contemporary America. Documenting political life in two suburban communities and a major metropolitan area, they use an unprecedented research design that leverages street-level observation of the placement of yard signs and neighborhood-specific survey research that delves into the attitudes, behavior, and social networks of residents. The authors then integrate these data into a geo-database that also includes demographic and election data. Supplemented by nationally-representative data sources, the book brings together insights from political communication, political psychology, and political geography. Against a backdrop of conflict and division, this book advances a new understanding of how citizens experience campaigns, why many still insist on airing their views in public, and what happens when social spaces become political spaces.
Author: Robert Goldman
Publisher: SAGE
ISBN: 9780761961499
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
