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Author: Pamela N. Danziger
Publisher:
ISBN: 9781941688410
Category : Marketing
Languages : en
Pages : 190
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Book Description
Author: Pamela N. Danziger
Publisher:
ISBN: 9781941688410
Category : Marketing
Languages : en
Pages : 190
Get Book Here
Book Description
Author: Jeremy Baras
Publisher: John Wiley & Sons
ISBN: 1119145910
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
"PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"--
Author: Ghalia Boustani
Publisher: Routledge
ISBN: 1000422445
Category : Business & Economics
Languages : en
Pages : 104
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Book Description
Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
Author: Dan Thompson
Publisher: John Wiley & Sons
ISBN: 1118443470
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you’ll find: Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!
Author: Rosston Meyer
Publisher:
ISBN: 9780997785579
Category :
Languages : en
Pages :
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Book Description
Pop Up Funk is a three dimensional explosion of art from Jim Mahfood, the dark master of psychedelic groove.The standard edition of Jim Mahfood's Pop Up Funk comes in a beautiful full color casewrap with six pop up spreads: Funky Beats, Sir?, Grrl Scouts, Pure Gonzo, Everybody Loves Tank Girl, Pop Life and Thrilling. This release was originally available funded on Kickstarter in February 2020.Each pop up spread opens to 11" x 17"Also includes four additional pieces of art in the front and rear endleaves.
Author: Robert Spector
Publisher: Bloomsbury Publishing USA
ISBN: 0802779115
Category : History
Languages : en
Pages : 302
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Book Description
Business journalist Robert Spector grew up working in his family's butcher shop in Perth Amboy, New Jersey, where he learned invaluable lessons about the independent retail business. Mom & pop stores have always brought people together, fostering a sense of neighborhood identity and camaraderie, and are the glue that connects people in big cities and small towns alike. Long fascinated by the "direct connection" people feel as merchants and customers when they do business in neighborhood stores, at shops that are not super-sized, but human-sized, and responding to the growing "buy local" movement across the country, Spector set out to discover the state, and the state of mind, of independent retailing in America. From a specialty soda pop shop in Los Angeles to a florist shop in Dayton, Ohio, from a bakery in Chicago to a bookstore in Washington State, mom & pop store owners shared their stories with him, revealing the spirit and tenacity of the small business owner, dealing with frustration and defeat as well as triumph and success. Spector also interweaves the history of independent retailing. The Mom & Pop Store reflects the story of this country, for it embraces and cross-references every ethnic group, and virtually every element of our society.
Author: James Diaz
Publisher: Little Simon
ISBN: 9780689822247
Category : Juvenile Nonfiction
Languages : en
Pages : 18
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Book Description
Here at last is the definitive book on how to make a pop-up. Every aspect of the creation of a pop-up, known as paper engineering, is clearly and thoroughly covered. All types of parallel folds, angle folds, wheels, and pull tabs are accurately detailed verbally and visually, flat and in dimension. Also included is a history of pop-ups and a step-by-step photographic essay on how a pop-up is made from start to finish. This guided tour is perfect for aspiring pop-up creators, paper engineers, students, and appreciators of this unique art form.
Author: Kate Saunders
Publisher: Scholastic Fiction
ISBN: 1407153757
Category : Juvenile Fiction
Languages : en
Pages : 232
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Book Description
Oz and Lily's family have inherited an ancient chocolate shop and they're moving in upstairs. It's the perfect home ... apart from the small fact that it's haunted. And then they discover some solid gold chocolate moulds - with magic powers! Soon the ghosts are joined by some evil villains determined to get their hands on the priceless secrets of the magical chocolate.
Author: Robin Lewis
Publisher: St. Martin's Press
ISBN: 1137480890
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.
Author: Rosston Meyer
Publisher:
ISBN: 9780692274583
Category : Art and popular culture
Languages : en
Pages : 8
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Book Description
A Pop Up Book featuring 3-D Versions of Comic, Pop & Street Art from 6 Acclaimed Artists
