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Author: Jerry Jankowski
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 124
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Book Description
World War II is over, and the supermarket shelves are groaning under the weight of thousands of new items. From aerosol sprays to TV dinners to molded plastics--the package designer's task has never been more challenging, or more fun. Designers and pop culture buffs alike will revel in this outstanding portfolio of package design from the mid-1940s to mid-1960s, a veritable social history of postwar consumer culture. 154 color and 17 b&w images.
Author: Jerry Jankowski
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 124
Get Book Here
Book Description
World War II is over, and the supermarket shelves are groaning under the weight of thousands of new items. From aerosol sprays to TV dinners to molded plastics--the package designer's task has never been more challenging, or more fun. Designers and pop culture buffs alike will revel in this outstanding portfolio of package design from the mid-1940s to mid-1960s, a veritable social history of postwar consumer culture. 154 color and 17 b&w images.
Author: Alexander Hübner
Publisher: Springer Science & Business Media
ISBN: 3642224776
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.
Author: Barton A Weitz
Publisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618
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Book Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author: Kenneth Atchity
Publisher: Skyhorse Publishing Inc.
ISBN: 1616086866
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Learn to let go and achieve the life you ve always dreamed...
Author: Keith Lincoln
Publisher: Kogan Page Publishers
ISBN: 0749457392
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
Author: Jiazhen Huo
Publisher: Springer Nature
ISBN: 9811598770
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
Author: Jerome Pohlen
Publisher: Chicago Review Press
ISBN: 0912777192
Category : Juvenile Nonfiction
Languages : en
Pages : 696
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Book Description
In 1961, President Kennedy issued a challenge: before the end of the decade, the United States would land a person on the moon and return him safely to Earth—a bold proclamation at the time given that only one US astronaut had ever been to space, for just 15 minutes. To answer President Kennedy's call, NASA embarked on the Apollo missions: a complicated, dangerous, and expensive adventure involving 400,000 people. Before the missions were over, NASA astronauts had made eleven Apollo flights, six of which landed on the moon, and eight astronauts had lost their lives. The Apollo Missions for Kids tells the story of this pivotal era in space exploration from the perspective of those who lived it—the astronauts and their families, the controllers and engineers, and the technicians and politicians who made the impossible possible. The book includes a time line, resources for further study, and places to visit to see Apollo mission artifacts, along with 21 hands-on activities to better understand the missions and the science behind them. Kids will: Determine what they would weigh on the moon Learn to identify the moon's features Demonstrate orbital mechanics with a marble and a shallow bowl Calculate how far away the moon is using sports equipment Recreate the shape and size of the command module Eat like an astronaut and make "space food" Design a mission patch And much more!
Author: Celebi, Numan
Publisher: IGI Global
ISBN: 1522500766
Category : Computers
Languages : en
Pages : 374
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Book Description
Data analysis forms the basis of many forms of research ranging from the scientific to the governmental. With the advent of machine intelligence and neural networks, extracting, modeling, and approaching data has been unimpeachably altered. These changes, seemingly small, affect the way societies organize themselves, deliver services, or interact with each other. Intelligent Techniques for Data Analysis in Diverse Settings addresses the specialized requirements of data analysis in a comprehensive way. This title contains a comprehensive overview of the most innovative recent approaches borne from intelligent techniques such as neural networks, rough sets, fuzzy sets, and metaheuristics. Combining new data analysis technologies, applications, emerging trends, and case studies, this publication reviews the intelligent, technological, and organizational aspects of the field. This book is ideally designed for IT professionals and students, data analysis specialists, healthcare providers, and policy makers.
Author: Alain Haurie
Publisher: Springer Science & Business Media
ISBN: 9780387246017
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Dynamic games continue to attract strong interest from researchers interested in modelling competitive as well as conflict situations exhibiting an intertemporel aspect. Applications of dynamic games have proven to be a suitable methodology to study the behaviour of players (decision-makers) and to predict the outcome of such situations in many areas including engineering, economics, management science, military, biology and political science. Dynamic Games: Theory and Applications collects thirteen articles written by established researchers. It is an excellent reference for researchers and graduate students covering a wide range of emerging and revisited problems in both cooperative and non-cooperative games in different areas of applications, especially in economics and management science.
Author: Narendra Agrawal
Publisher: Springer
ISBN: 1489975624
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
This new edition focuses on three crucial areas of retail supply chain management: (1) empirical studies of retail supply chain practices, (2) assortment and inventory planning and (3) integrating price optimization into retail supply chain decisions. The book has been fully updated, expanding on the distinguishing features of the original, while offering three new chapters on recent topics which reflect areas of great interest and relevance to the academic and professional communities alike - inventory management in the presence of data inaccuracies, retail workforce management, and fast fashion retail strategies. The innovations, lessons for practice, and new technological solutions for managing retail supply chains are important not just in retailing, but offer crucial insights and strategies for the ultimate effective management of supply chains in other industries as well. The retail industry has emerged as a fascinating choice for researchers in the field of supply chain management. It presents a vast array of stimulating challenges that have long provided the context of much of the research in the area of operations research and inventory management. However, in recent years, advances in computing capabilities and information technologies, hyper-competition in the retail industry, emergence of multiple retail formats and distribution channels, an ever increasing trend towards a globally dispersed retail network, and a better understanding of the importance of collaboration in the extended supply chain have led to a surge in academic research on topics in retail supply chain management. Many supply chain innovations (e.g., vendor managed inventory) were first conceived and successfully validated in this industry, and have since been adopted in others. Conversely, many retailers have been quick to adopt cutting edge practices that first originated in other industries. Retail Supply Chain Management: Quantitative Models and Empirical Studies, 2nd Ed. is an attempt to summarize the state of the art in this research, as well as offer a perspective on what new applications may lie ahead.
