Author: Deanna Zandt
Publisher: Berrett-Koehler Publishers
ISBN: 160509417X
Category : Political Science
Languages : en
Pages : 193
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Book Description
Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that there's anything wrong with that). At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesn't change. Progressives need to get on social networks and share their stories, join conversations, connect with others—and not just others exactly like themselves. It's vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, “creating a just society is sort of like the evolution of the species—if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off.” But there are definitely dos and don'ts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts “how to get started” advice for both individuals and organizations. The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change—and, incidentally, have some fun doing it.
Author: CIPR (Chartered Institute of Public Relations)
Publisher: John Wiley & Sons
ISBN: 1118404874
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.
Author: CIPR (Chartered Institute of Public Relations)
Publisher: John Wiley & Sons
ISBN: 1118676920
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
Author: Ramia Mazé
Publisher:
ISBN: 9789186883140
Category : Design
Languages : en
Pages : 132
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Book Description
This is a critical time in design. Concepts and practices of design are changing in response to historical developments in the modes of industrial design production and consumption. Indeed, the imperative of more sustainable development requires profound reconsideration of design today. Theoretical foundations and professional definitions are at stake, with consequences for institutions such as museums and universities as well as for future practitioners. This is "critical" on many levels, from the urgent need to address societal and environmental issues to the reflexivity required to think and do design differently.
Author: Gord Barker
Publisher: Que Publishing
ISBN: 9780789727732
Category : Computers
Languages : en
Pages : 760
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Book Description
Annotation Expert Insight. Both authors are Microsoft-certified Windows XP specialists. Comprehensive. Organized according to the actual exam objectives, our Training Guide series features Exam Tips, Study Strategies, Step-by-Step Exercises, Case Studies, Summaries & Review Breaks, Review Questions, Exam Questions, Hands-On Exercises, Guided Practice Exercises, Fast Facts, etc. - providing readers with the most effective learning tools in the marketplace. Innovative. Our Training Guide series features our acclaimed Exam Gear software - enhancing our readers' learning experience by providing them with powerful test simulation. About the Author: Robert L. Bogue, MCSE, CNA, A+, Network+, I-Net+, Server+, e-Biz+, IT Project+, and CDIA+, has contributed to over 100 book projects, numerous magazine articles, and reviews. His broad experience has led him to networking and integration topics as well as software development. nbsp; Gord Barker, MCSE, currently works as a Senior Consultant for Microsoft Canada Co. in Edmonton, Alberta, Canada. He worked with Telus to complete the largest single rollout of Windows 2000 to occur prior to the product launch. He currently works with large customers to deploy Microsoft technology.
Author:
Publisher: John Wiley & Sons
ISBN: 1119236932
Category : Business & Economics
Languages : en
Pages : 631
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Book Description
Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.
Author: Woody Leonhard
Publisher: John Wiley & Sons
ISBN: 0764596179
Category : Computers
Languages : en
Pages : 595
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Book Description
Computers were supposed to save us time, but Windows XP users know how often the opposite seems to be true. What if you could get a list of shortcuts that would save you time every single day? Windows XP Timesaving Techniques For Dummies, 2nd Edition includes 70 of them, great tips and tricks that make Windows work faster, more reliably, and more like the way you work. Collected and tested by Windows guru Woody Leonhard, these timesavers are organized into groups of related tasks so you can quickly find the ones that will help you at any given time. You can set up your desktop and launch your programs in the way that makes sense for you, take back control of the Internet and e-mail, manage your music and visual media, and protect your system in a few simple steps. You’ll find no-nonsense advice on Eliminating irritating programs that start automatically Speeding up the restart or shutdown process Streamlining searches, the Start menu, and Outlook Express Strengthening your firewall and zapping scumware Adjusting your monitor to reduce eyestrain Reducing download time for photos Enhancing the performance of your network Making online shopping faster as well as safer Scheduling maintenance chores to run while you sleep From the most basic to somewhat advanced tricks designed for power users, this grocery list of timesavers has something for every Windows XP user— including you!
Author: James Pyles
Publisher: John Wiley & Sons
ISBN: 0470593512
Category : Computers
Languages : en
Pages : 521
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Book Description
"The Street Smarts series is designed to help current or aspiring IT professionals put their certification to work for them. Full of practical, real world scenarios, each book features actual tasks from the field and then offers step-by-step exercises that teach the skills necessary to complete those tasks. Broken down into the various aspects of a PC technician's job, this book provides you with step-by-step guidance for performing some of the most common and some of the most daunting tasks PC technicians face. Whether you're looking to break into the field of PC technicians, are pursuing your A+ certification, or are seeking some unique guidance to performing real-world tasks, this resource is essential"--Resource description page.
Author: Richard Van Camp
Publisher: Orca Book Publishers
ISBN: 1459820258
Category : Juvenile Fiction
Languages : en
Pages : 26
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Book Description
Award-winning author Richard Van Camp wrote this book to express his gratitude for all that surrounds him and his family. The strength of their connections, the nature that provides for them, the love that is endless. Complemented by photos from photographers who celebrate their own gratefulness on the collective blog Tea & Bannock, the simple verse in May We Have Enough to Share is the perfect way to start or end your little one's days in gratitude.
Author: Paul McFedries
Publisher: John Wiley & Sons
ISBN: 0470045744
Category : Computers
Languages : en
Pages : 242
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Book Description
'Windows Vista' teaches users the top 100 tips, tricks, and techniques for getting more done in less time. It covers the new interface, easier to navigate folder design, and updated versions of Internet Explorer, Media Player, and MovieMaker.
