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Author: John Hlinko
Publisher: Penguin
ISBN: 1101554118
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.
Author: John Hlinko
Publisher: Penguin
ISBN: 1101554118
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.
Author: Michele Lockhart
Publisher: Routledge
ISBN: 1351038761
Category : Language Arts & Disciplines
Languages : en
Pages : 277
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Book Description
President Donald Trump and His Political Discourse brings together a diverse collection of perspectives on President Trump’s Twitter rhetoric. Truly unique in its in-depth exploration, the volume demonstrates the ways in which international and U.S. relations, media and "fake news," and marginalized groups, among other things, have been the subject of President Trump’s tweets. It also features qualitative–quantitative analyses, evaluating tweet patterns, broader language shifts, and the psychology of President Trump’s Twitter voice. The purpose of this collection is not only to analyze the language used but also to consider the ramifications of the various messages on both individual and global levels, for which Trump is both celebrated and criticized. Interdisciplinary in approach, this collection is a useful resource for students in political rhetoric and communication, international relations, linguistics, journalism, leadership studies, and more.
Author: Adam Hodgkin
Publisher: University of Chicago Press
ISBN: 022643821X
Category : Computers
Languages : en
Pages : 211
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Book Description
Philosophical tweets -- What Twitter really is -- "Following" makes Twitter's social structure -- "Almost everything you see today in Twitter was invented by our users"--Referential complications -- Twitter's content and Twitter's context -- Twitter's constitution and Twitter's shape -- Digital institutions -- Digital language -- A natural history of digital institutions -- Since we make these digital institutions
Author: Meital Pinto
Publisher: Edward Elgar Publishing
ISBN: 1800880227
Category : Law
Languages : en
Pages : 311
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Book Description
Offering an original legal definition of shaming, this incisive book argues for greater attention to shaming by legal scholars and practitioners. Suggesting nuanced procedures to regulate shaming in diverse areas of law, it seeks to make shaming by legal entities legitimate and effective, and to use legal mechanisms to limit inappropriate shaming in non-legal contexts.
Author: Janet Fouts
Publisher: Happy About
ISBN: 1616990287
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Two social media experts present a collection of bite-sized wisdom especially for nonprofits that explains how to measure the benefits of social media, how to manage volunteers and create evangelists, and offers best practices for using Twitter and Facebook.
Author: Virkar, Shefali
Publisher: Edition Donau-Universität Krems
ISBN: 3903150223
Category :
Languages : en
Pages : 350
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Book Description
EGOV-CeDEM-ePart 2018 represents the merge of the IFIP WG 8.5 Electronic Government (EGOV), the IFIP WG 8.5 IFIP Electronic Participation (ePart) and the Conference for E-Democracy and Open Government Conference (CeDEM). The EGOV-CeDEM-ePart proceedings bring together the essence of academic and practical knowledge on e-government, e-democracy and open government, and e-participation. The peer-reviewed ongoing research papers, project descriptions, reflections and viewpoints, workshop and panel proposals, posters, and the PhD colloquium papers found in these proceedings capture the newest developments, trends, tools and procedures, and demonstrate the many ways that these impact society, the polity, and the economy.
Author: Chuk Moran
Publisher: John Hunt Publishing
ISBN: 1780994664
Category : Social Science
Languages : en
Pages : 175
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Book Description
To speak ironically is to speak just for the effect. To speak superactually is to do something with words and take responsibility for that action. This is a book of short, provocative essays. Some are on fun topics in pop culture (hackers, dubstep, cat memes, thinking green, parkour, and the girl next door). Others are takes on technical topics in social theory (sensation, hype, discrimination, imagination, and the typical). This is a book to help smart people feel hip and hip people feel smart. ,
Author:
Publisher: Rotary International
ISBN:
Category :
Languages : en
Pages : 68
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Book Description
Author: CIPR (Chartered Institute of Public Relations)
Publisher: John Wiley & Sons
ISBN: 1118676920
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
Author: Michelle Carvill
Publisher: Crimson
ISBN: 1780591403
Category : Business & Economics
Languages : en
Pages : 447
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Book Description
/fontWhat is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. font face="Verdana" size="2"From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you’re using social media to its full potential. Whether you’re a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategies font face = "Verdana" size="2"Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog
