Author: Rohit Ramaswamy
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 480
Book Description
PLEASE PROVIDE COURSE INFORMATION PLEASE PROVIDE
Design and Management of Service Processes
Mind Management, Not Time Management
Author: David Kadavy
Publisher: Kadavy, Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 134
Book Description
OVER 40,000 COPIES SOLD “An exhilarating but highly structured approach to the creative use of time. Kadavy’s approach is likely to spark a new evaluation of conventional time management. ” —Kirkus Reviews You have the TIME. Do you have the ENERGY? You’ve done everything you can to save time. Every productivity tip, every “life hack,” every time management technique. But the more time you save, the less time you have. The more overwhelmed, stressed, exhausted you feel. “Time management” is squeezing blood from a stone. Introducing a new approach to productivity. Instead of struggling to get more out of your time, start effortlessly getting more out of your mind. In Mind Management, Not Time Management, best-selling author David Kadavy shares the fruits of his decade-long deep dive into how to truly be productive in a constantly changing world. Quit your daily routine. Use the hidden patterns all around you as launchpads to skyrocket your productivity. Do in only five minutes what used to take all day. Let your “passive genius” do your best thinking when you’re not even thinking. “Writer’s block” is a myth. Learn a timeless lesson from the 19th century’s most underrated scientist. Wield all of the power of technology, with none of the distractions. An obscure but inexpensive gadget may be the shortcut to your superpowers. Keep going, even when chaos strikes. Tap into the unexpected to find your next Big Idea. Mind Management, Not Time Management isn’t your typical productivity book. It’s a gripping page-turner chronicling Kadavy’s global search for the keys to unlock the future of productivity. You’ll learn faster, make better decisions, and turn your best ideas into reality. Buy it today.
Publisher: Kadavy, Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 134
Book Description
OVER 40,000 COPIES SOLD “An exhilarating but highly structured approach to the creative use of time. Kadavy’s approach is likely to spark a new evaluation of conventional time management. ” —Kirkus Reviews You have the TIME. Do you have the ENERGY? You’ve done everything you can to save time. Every productivity tip, every “life hack,” every time management technique. But the more time you save, the less time you have. The more overwhelmed, stressed, exhausted you feel. “Time management” is squeezing blood from a stone. Introducing a new approach to productivity. Instead of struggling to get more out of your time, start effortlessly getting more out of your mind. In Mind Management, Not Time Management, best-selling author David Kadavy shares the fruits of his decade-long deep dive into how to truly be productive in a constantly changing world. Quit your daily routine. Use the hidden patterns all around you as launchpads to skyrocket your productivity. Do in only five minutes what used to take all day. Let your “passive genius” do your best thinking when you’re not even thinking. “Writer’s block” is a myth. Learn a timeless lesson from the 19th century’s most underrated scientist. Wield all of the power of technology, with none of the distractions. An obscure but inexpensive gadget may be the shortcut to your superpowers. Keep going, even when chaos strikes. Tap into the unexpected to find your next Big Idea. Mind Management, Not Time Management isn’t your typical productivity book. It’s a gripping page-turner chronicling Kadavy’s global search for the keys to unlock the future of productivity. You’ll learn faster, make better decisions, and turn your best ideas into reality. Buy it today.
Lifestyle Management
Author: Dr. Rubi
Publisher: BFC Publications
ISBN: 9357641009
Category : Fiction
Languages : en
Pages : 209
Book Description
This book on lifestyle management has been published for the B.Ed. students and also for the modern generation to manage their day to day lifestyle issues. The book has been divided into four units and Practicum dealing with various aspects of lifestyle management in order to gain an insight into this subject as well as to guide people to manage their lifestyle with the objective of enabling them to lead a healthy and productive life.
Publisher: BFC Publications
ISBN: 9357641009
Category : Fiction
Languages : en
Pages : 209
Book Description
This book on lifestyle management has been published for the B.Ed. students and also for the modern generation to manage their day to day lifestyle issues. The book has been divided into four units and Practicum dealing with various aspects of lifestyle management in order to gain an insight into this subject as well as to guide people to manage their lifestyle with the objective of enabling them to lead a healthy and productive life.
Master Your Time, Master Your Life
Author: Brian Tracy
Publisher: Penguin
ISBN: 0399183817
Category : Self-Help
Languages : en
Pages : 241
Book Description
Discover 10 Essential Ways to Make the Most of Your Time "Time is money," as the saying goes, but most of us never feel we have enough of either. In Master Your Time, Master Your Life, internationally acclaimed productivity expert and bestselling author Brian Tracy presents a brilliant new approach to time management that will help you gain control of your time and accomplish far more, faster and more easily than you ever thought possible. Drawing on the latest research in productivity science and Tracy's decades of expertise, this breakthrough program allocates time into ten categories of priority--including strategic planning/goal setting, people and family, income improvement, rest/relaxation, and even creative time--and reveals the best techniques for focusing on each effectively. By thoughtfully applying the principles in Master Your Time, Master Your Life, you'll not only achieve greater results and reach your goals more quickly and successfully, you'll also have more time to devote to what you truly love.
Publisher: Penguin
ISBN: 0399183817
Category : Self-Help
Languages : en
Pages : 241
Book Description
Discover 10 Essential Ways to Make the Most of Your Time "Time is money," as the saying goes, but most of us never feel we have enough of either. In Master Your Time, Master Your Life, internationally acclaimed productivity expert and bestselling author Brian Tracy presents a brilliant new approach to time management that will help you gain control of your time and accomplish far more, faster and more easily than you ever thought possible. Drawing on the latest research in productivity science and Tracy's decades of expertise, this breakthrough program allocates time into ten categories of priority--including strategic planning/goal setting, people and family, income improvement, rest/relaxation, and even creative time--and reveals the best techniques for focusing on each effectively. By thoughtfully applying the principles in Master Your Time, Master Your Life, you'll not only achieve greater results and reach your goals more quickly and successfully, you'll also have more time to devote to what you truly love.
Power Plant Life Management and Performance Improvement
Author: John E Oakey
Publisher: Elsevier
ISBN: 0857093800
Category : Technology & Engineering
Languages : en
Pages : 705
Book Description
Coal- and gas-based power plants currently supply the largest proportion of the world's power generation capacity, and are required to operate to increasingly stringent environmental standards. Higher temperature combustion is therefore being adopted to improve plant efficiency and to maintain net power output given the energy penalty that integration of advanced emissions control systems cause. However, such operating regimes also serve to intensify degradation mechanisms within power plant systems, potentially affecting their reliability and lifespan.Power plant life management and performance improvement critically reviews the fundamental degradation mechanisms that affect conventional power plant systems and components, as well as examining the operation and maintenance approaches and advanced plant rejuvenation and retrofit options that the industry are applying to ensure overall plant performance improvement and life management.Part one initially reviews plant operation issues, including fuel flexibility, condition monitoring and performance assessment. Parts two, three and four focus on coal boiler plant, gas turbine plant, and steam boiler and turbine plant respectively, reviewing environmental degradation mechanisms affecting plant components and their mitigation via advances in materials selection and life management approaches, such as repair, refurbishment and upgrade. Finally, part five reviews issues relevant to the performance management and improvement of advanced heat exchangers and power plant welds.With its distinguished editor and international team of contributors, Power plant life management and performance improvement is an essential reference for power plant operators, industrial engineers and metallurgists, and researchers interested in this important field. - Provides an overview of the improvements to plant efficiency in coal- and gas-based power plants - Critically reviews the fundamental degradation mechanisms that affect conventional power plant systems and components, noting mitigation routes alongside monitoring and assessment methods - Addresses plant operation issues including fuel flexibility, condition monitoring and performance assessment
Publisher: Elsevier
ISBN: 0857093800
Category : Technology & Engineering
Languages : en
Pages : 705
Book Description
Coal- and gas-based power plants currently supply the largest proportion of the world's power generation capacity, and are required to operate to increasingly stringent environmental standards. Higher temperature combustion is therefore being adopted to improve plant efficiency and to maintain net power output given the energy penalty that integration of advanced emissions control systems cause. However, such operating regimes also serve to intensify degradation mechanisms within power plant systems, potentially affecting their reliability and lifespan.Power plant life management and performance improvement critically reviews the fundamental degradation mechanisms that affect conventional power plant systems and components, as well as examining the operation and maintenance approaches and advanced plant rejuvenation and retrofit options that the industry are applying to ensure overall plant performance improvement and life management.Part one initially reviews plant operation issues, including fuel flexibility, condition monitoring and performance assessment. Parts two, three and four focus on coal boiler plant, gas turbine plant, and steam boiler and turbine plant respectively, reviewing environmental degradation mechanisms affecting plant components and their mitigation via advances in materials selection and life management approaches, such as repair, refurbishment and upgrade. Finally, part five reviews issues relevant to the performance management and improvement of advanced heat exchangers and power plant welds.With its distinguished editor and international team of contributors, Power plant life management and performance improvement is an essential reference for power plant operators, industrial engineers and metallurgists, and researchers interested in this important field. - Provides an overview of the improvements to plant efficiency in coal- and gas-based power plants - Critically reviews the fundamental degradation mechanisms that affect conventional power plant systems and components, noting mitigation routes alongside monitoring and assessment methods - Addresses plant operation issues including fuel flexibility, condition monitoring and performance assessment
A Practical Guide to Service Management
Author: Keith D. Sutherland
Publisher: Packt Publishing Ltd
ISBN: 1804614246
Category : Computers
Languages : en
Pages : 350
Book Description
Develop and improve the service management capabilities of your organization or business with this comprehensive handbook Key Features A complete, pragmatic guide on service management from industry experts Learn industry best practices and proven strategies to establish and improve a service management capability Get hands on with implementing and maintaining a service management capability Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionMany organizations struggle to find practical guidance that can help them to not only understand but also apply service management best practices. Packed with expert guidance and comprehensive coverage of the essential frameworks, methods, and techniques, this book will enable you to elevate your organization’s service management capability. You’ll start by exploring the fundamentals of service management and the role of a service provider. As you progress, you’ll get to grips with the different service management frameworks used by IT and enterprises. You'll use system thinking and design thinking approaches to learn to design, implement, and optimize services catering to diverse customer needs. This book will familiarize you with the essential process capabilities required for an efficient service management practice, followed by the elements key to its practical implementation, customized to the organization’s business needs in a sustainable and repeatable manner. You’ll also discover the critical success factors that will enhance your organization’s ability to successfully implement and sustain a service management practice. By the end of this handy guide, you’ll have a solid grasp of service management concepts, making this a valuable resource for on-the-job reference.What you will learn Discover a holistic approach to managing services Get acquainted with the service management methods, frameworks, and best practices Understand the significance of a service management strategy Demonstrate your skills to deliver high-quality, timely services Find out how to become a respected business partner to your customers Recognize the role of governance, outcomes, and markets Grasp the concept of value capture and maintaining value over time Explore common processes that lay the foundation for effective service management Who this book is forThis book is for anyone interested in gaining a general understanding of the value of enterprise/IT service management (ESM/ITSM), including but not limited to IT leadership, key business managers, business process analysts, business analysts, IT consultants, IT professionals, project managers, systems integrators, service desk managers, managed service providers, solution providers, and sales staff. Whether you’re new to service management or have prior experience, you’ll find valuable insights in this book.
Publisher: Packt Publishing Ltd
ISBN: 1804614246
Category : Computers
Languages : en
Pages : 350
Book Description
Develop and improve the service management capabilities of your organization or business with this comprehensive handbook Key Features A complete, pragmatic guide on service management from industry experts Learn industry best practices and proven strategies to establish and improve a service management capability Get hands on with implementing and maintaining a service management capability Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionMany organizations struggle to find practical guidance that can help them to not only understand but also apply service management best practices. Packed with expert guidance and comprehensive coverage of the essential frameworks, methods, and techniques, this book will enable you to elevate your organization’s service management capability. You’ll start by exploring the fundamentals of service management and the role of a service provider. As you progress, you’ll get to grips with the different service management frameworks used by IT and enterprises. You'll use system thinking and design thinking approaches to learn to design, implement, and optimize services catering to diverse customer needs. This book will familiarize you with the essential process capabilities required for an efficient service management practice, followed by the elements key to its practical implementation, customized to the organization’s business needs in a sustainable and repeatable manner. You’ll also discover the critical success factors that will enhance your organization’s ability to successfully implement and sustain a service management practice. By the end of this handy guide, you’ll have a solid grasp of service management concepts, making this a valuable resource for on-the-job reference.What you will learn Discover a holistic approach to managing services Get acquainted with the service management methods, frameworks, and best practices Understand the significance of a service management strategy Demonstrate your skills to deliver high-quality, timely services Find out how to become a respected business partner to your customers Recognize the role of governance, outcomes, and markets Grasp the concept of value capture and maintaining value over time Explore common processes that lay the foundation for effective service management Who this book is forThis book is for anyone interested in gaining a general understanding of the value of enterprise/IT service management (ESM/ITSM), including but not limited to IT leadership, key business managers, business process analysts, business analysts, IT consultants, IT professionals, project managers, systems integrators, service desk managers, managed service providers, solution providers, and sales staff. Whether you’re new to service management or have prior experience, you’ll find valuable insights in this book.
Product Lifecycle Management
Author: John Stark
Publisher: Springer Science & Business Media
ISBN: 0857295462
Category : Technology & Engineering
Languages : en
Pages : 573
Book Description
Product Lifecycle Management (2nd edition) explains what Product Lifecycle Management (PLM) is, and why it's needed. It describes the environment in which products are developed, realised and supported, before looking at the basic components of PLM, such as the product, processes, applications, and people. The final part addresses the implementation of PLM, showing the steps of a project or initiative, and typical activities. This new and expanded edition of Product Lifecycle Management is fully updated to reflect the many advances made in PLM since the release of the first edition. It includes descriptions of PLM technologies and examples of implementation projects in industry. Product Lifecycle Management will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle. “A 20-year veteran of PLM, I highly recommend this book. A clear and complete overview of PLM from definition to implementation. Everything is there - reasons, resources, strategy, implementation and PLM project management.” Achim Heilmann, Manager, Global Technical Publications, Varian Medical Systems “Product Lifecycle Management is an important technology for European industry. This state-of-the art book is a reference for those implementing and researching PLM.” Dr. Erastos Filos, Head of Sector "Intelligent Manufacturing Systems", European Commission “This book, written by one of the best experts in this field, is an ideal complement for PLM courses at Bachelor and Master level, as well as a well-founded reference book for practitioners.” Prof. Dr.-Ing. Dr. h.c. Sandor Vajna, University of Magdeburg, Germany “This comprehensive book can help drive an understanding of PLM at all levels – from CEOs to CIOs, and from professors to students – that will help this important industry continue to expand and thrive.” James Heppelmann, President and Chief Executive Officer, PTC “PLM is a mission-critical decision-making system leveraged by the world’s most innovative companies to transform their process of innovation on a continuous basis. That is a powerful value proposition in a world where the challenge is to get better products to the market faster than ever before. That is the power of PLM.” Tony Affuso, Chairman and CEO, Siemens PLM Software
Publisher: Springer Science & Business Media
ISBN: 0857295462
Category : Technology & Engineering
Languages : en
Pages : 573
Book Description
Product Lifecycle Management (2nd edition) explains what Product Lifecycle Management (PLM) is, and why it's needed. It describes the environment in which products are developed, realised and supported, before looking at the basic components of PLM, such as the product, processes, applications, and people. The final part addresses the implementation of PLM, showing the steps of a project or initiative, and typical activities. This new and expanded edition of Product Lifecycle Management is fully updated to reflect the many advances made in PLM since the release of the first edition. It includes descriptions of PLM technologies and examples of implementation projects in industry. Product Lifecycle Management will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle. “A 20-year veteran of PLM, I highly recommend this book. A clear and complete overview of PLM from definition to implementation. Everything is there - reasons, resources, strategy, implementation and PLM project management.” Achim Heilmann, Manager, Global Technical Publications, Varian Medical Systems “Product Lifecycle Management is an important technology for European industry. This state-of-the art book is a reference for those implementing and researching PLM.” Dr. Erastos Filos, Head of Sector "Intelligent Manufacturing Systems", European Commission “This book, written by one of the best experts in this field, is an ideal complement for PLM courses at Bachelor and Master level, as well as a well-founded reference book for practitioners.” Prof. Dr.-Ing. Dr. h.c. Sandor Vajna, University of Magdeburg, Germany “This comprehensive book can help drive an understanding of PLM at all levels – from CEOs to CIOs, and from professors to students – that will help this important industry continue to expand and thrive.” James Heppelmann, President and Chief Executive Officer, PTC “PLM is a mission-critical decision-making system leveraged by the world’s most innovative companies to transform their process of innovation on a continuous basis. That is a powerful value proposition in a world where the challenge is to get better products to the market faster than ever before. That is the power of PLM.” Tony Affuso, Chairman and CEO, Siemens PLM Software
Product Lifecycle Management (Volume 2)
Author: John Stark
Publisher: Springer
ISBN: 3319244361
Category : Technology & Engineering
Languages : en
Pages : 653
Book Description
This second volume moves beyond a general introduction to product lifecycle management (PLM) and its principal elements to provide a more in-depth analysis of the subjects introduced in Volume 1 (21st Century Paradigm for Product Realisation). Providing insights into the emergence of PLM and the opportunities it offers, key concepts such as the PLM Grid and the PLM Paradigm are introduced along with the main components of PLM and the associated characteristics, issues and approaches. Detailing the 10 components of PLM: objectives and metrics; management and organisation; business processes; people; product data; PDM systems; other PLM applications; facilities and equipment; methods; and products, it provides examples and best practices. The book concludes with instructions to help readers implement and use PLM successfully, including outlining the phases of a PLM Initiative: development of PLM vision and strategy; documentation of the current situation; description of future scenarios; development of implementation strategies and plans; implementation and use. The main activities, tasks, methods, timing and tools of the different phases are also described.
Publisher: Springer
ISBN: 3319244361
Category : Technology & Engineering
Languages : en
Pages : 653
Book Description
This second volume moves beyond a general introduction to product lifecycle management (PLM) and its principal elements to provide a more in-depth analysis of the subjects introduced in Volume 1 (21st Century Paradigm for Product Realisation). Providing insights into the emergence of PLM and the opportunities it offers, key concepts such as the PLM Grid and the PLM Paradigm are introduced along with the main components of PLM and the associated characteristics, issues and approaches. Detailing the 10 components of PLM: objectives and metrics; management and organisation; business processes; people; product data; PDM systems; other PLM applications; facilities and equipment; methods; and products, it provides examples and best practices. The book concludes with instructions to help readers implement and use PLM successfully, including outlining the phases of a PLM Initiative: development of PLM vision and strategy; documentation of the current situation; description of future scenarios; development of implementation strategies and plans; implementation and use. The main activities, tasks, methods, timing and tools of the different phases are also described.
Service Management
Author: Jay Kandampully
Publisher: Springer Science & Business Media
ISBN: 1461415543
Category : Business & Economics
Languages : en
Pages : 341
Book Description
“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing." --Christian Grönroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing." --A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida "Service excellence and service innovation are critical for success in today’s competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals." --Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University
Publisher: Springer Science & Business Media
ISBN: 1461415543
Category : Business & Economics
Languages : en
Pages : 341
Book Description
“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing." --Christian Grönroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing." --A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida "Service excellence and service innovation are critical for success in today’s competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals." --Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University
Product and Services Management
Author: George Avlonitis
Publisher: Pine Forge Press
ISBN: 1446223221
Category : Business & Economics
Languages : en
Pages : 277
Book Description
`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
Publisher: Pine Forge Press
ISBN: 1446223221
Category : Business & Economics
Languages : en
Pages : 277
Book Description
`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.