One Tough Mother

One Tough Mother PDF Author: Gert Boyle
Publisher: Basic Books
ISBN: 9780786719143
Category : Biography & Autobiography
Languages : en
Pages : 0

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Book Description
When a heart attack claimed Gert Boyle's husband in 1970, the forty-six-year-old housewife and mother of three found herself at the helm of Columbia Sportswear, a small outerwear manufacturer in Portland, Oregon, that was struggling financially. With no business experience whatsoever, Boyle was faced with the challenge of running Columbia, which had been founded in 1937 by her father — a Jewish immigrant who had fled Hitler's Germany. Boyle and her son Tim persevered, turning a company that in 1970 had forty employees and less than 800,000 in annual sales into the leading seller of skiwear in the United States, with more than 2000 employees and over a billion in annual sales. Along the way, thanks in part to a creative marketing campaign that billed her as "one tough mother," Boyle established herself as an industry icon, and the first woman ever inducted into the International Sporting Goods Hall of Fame. One Tough Mother presents an honest and often irreverent account of Boyle's journey from a childhood in Nazi Germany to incredible success in America. She offers insights into succeeding in business and in life, and shares many of the advertisements and strategies that have made her so recognizable.

One Tough Mother

One Tough Mother PDF Author: Gert Boyle
Publisher: Basic Books
ISBN: 9780786719143
Category : Biography & Autobiography
Languages : en
Pages : 0

Get Book Here

Book Description
When a heart attack claimed Gert Boyle's husband in 1970, the forty-six-year-old housewife and mother of three found herself at the helm of Columbia Sportswear, a small outerwear manufacturer in Portland, Oregon, that was struggling financially. With no business experience whatsoever, Boyle was faced with the challenge of running Columbia, which had been founded in 1937 by her father — a Jewish immigrant who had fled Hitler's Germany. Boyle and her son Tim persevered, turning a company that in 1970 had forty employees and less than 800,000 in annual sales into the leading seller of skiwear in the United States, with more than 2000 employees and over a billion in annual sales. Along the way, thanks in part to a creative marketing campaign that billed her as "one tough mother," Boyle established herself as an industry icon, and the first woman ever inducted into the International Sporting Goods Hall of Fame. One Tough Mother presents an honest and often irreverent account of Boyle's journey from a childhood in Nazi Germany to incredible success in America. She offers insights into succeeding in business and in life, and shares many of the advertisements and strategies that have made her so recognizable.

Motherhood and Social Exclusion

Motherhood and Social Exclusion PDF Author: Christie Byvelds
Publisher:
ISBN: 9781772581980
Category : Family & Relationships
Languages : en
Pages : 0

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Book Description
Though the negative effects of social exclusion are well documented, there is a paucity of research on women's experiences of social exclusion as they relate to mothering within the institution of motherhood. Social exclusion is a socially constructed concept; it refers to a multi-dimensional form of systematic discrimination driven by unequal power relationships. It is the denial of equal opportunities, resources, rights, goods, and services for some, by others, within economic, social, cultural, and political arenas. Carrying, birthing, and mothering children place women in a unique position to face social exclusion based on their role as mothers. Perhaps at no other time in our lives could we benefit more from feeling as though we are engaged in our community than when we enter into and are experiencing the patriarchal institution of motherhood. As the widely used proverb states, ?It takes a village to raise a child?, it also takes a village (of societal institutions) to support mothers.This collection explores motherhood in the context of social exclusion. The book is divided into four parts, each exploring the topic from a different perspective: A Historical Look at Motherhood; Mothers and Crime; Disability, Care Work, and Motherhood; and Personal Narratives

Brandstand

Brandstand PDF Author: Peggy Fincher Winters
Publisher: Visual Reference Pub Incorporated
ISBN: 9781584710707
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrates what really works in effective retail brand management, showing readers a myriad of marketing and creative efforts that help develop a branding story. Filled with over 500 full-color photos, Brandstand identifies, analyzes, and interprets each brand, and presents a new, "how-to-think" rather than "what-to-think" theory about building retail equity.

The Dance of Anger

The Dance of Anger PDF Author: Harriet Lerner
Publisher: Harper Collins
ISBN: 0062328522
Category : Self-Help
Languages : en
Pages : 229

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Book Description
The renowned classic and New York Times bestseller that has transformed the lives of millions of readers, dramatically changing how women and men view relationships. Anger is something we feel. It exists for a reason and always deserves our respect and attention. We all have a right to everything we feel—and certainly our anger is no exception. "Anger is a signal and one worth listening to," writes Dr. Harriet Lerner in her renowned classic that has transformed the lives of millions of readers. While anger deserves our attention and respect, women still learn to silence our anger, to deny it entirely, or to vent it in a way that leaves us feeling helpless and powerless. In this engaging and eminently wise book, Dr. Lerner teaches both women and men to identify the true sources of anger and to use it as a powerful vehicle for creating lasting change. For decades, this book has helped millions of readers learn how to turn their anger into a constructive force for reshaping their lives. With a new introduction by the author, The Dance of Anger is ready to lead the next generation.

It Takes a Tribe

It Takes a Tribe PDF Author: Will Dean
Publisher: Penguin
ISBN: 0735214697
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
"After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course: a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy."--Amazon.com.

ORIGINAL MOONS

ORIGINAL MOONS PDF Author: Mary E. Soden
Publisher: Xlibris Corporation
ISBN: 145003988X
Category : Biography & Autobiography
Languages : en
Pages : 124

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Book Description
These interviews present snapshots of lives at the time the interviews were conducted, two in 1984 and two in 2007, and lives not that much different than today ́s 2010 women. The interviews are not about husbands, or children, nor an argument for liberation. They are about parents, brothers and sisters, and making the way through years that were difficult and well lived. They show the character and spirit of four women who saw themselves in their childhood, leaving home, going to college or not, finding careers, as well as having husbands and families. Each is a success story. As Virginia Woolf said: “Remember, nothing matters until it is recorded.” There is room included to begin your own story.

We Don't Just Sit In Rocking Chairs

We Don't Just Sit In Rocking Chairs PDF Author: Etowah Area S
Publisher: Xlibris Corporation
ISBN: 1462803830
Category : Fiction
Languages : en
Pages : 88

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Book Description


What Are We Really Fighting About?

What Are We Really Fighting About? PDF Author: Lisa Brateman
Publisher: Rowman & Littlefield
ISBN: 1538182254
Category : Family & Relationships
Languages : en
Pages : 265

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Book Description
Relationship specialist Lisa Brateman, LCSW offers couples strategies that will help them fight better so they can transform conflicts into conversations, in a book that Booklist says, "will likely help many couples.” What Are We Really Fighting About? How to Transform Conflicts into Conversations gives couples permission to fight. Because, after all, everyone does. They fight about loaded issues like financial infidelity and different ways of spending money, sexual infidelity, working too much, traveling too much, fighting too much, not being involved in childcare, interfering in-laws, levels of intimacy, routine sex or boring sex, body image, guilt, secrets, vulnerability, hopes, and fears. And the elephant in the room: Why won’t he/she /they change? We’re so conditioned to think that all fights and arguments are bad, but that isn’t true. This book shows couples that fighting can be productive if they learn to fight in a way that isn’t hurtful and shift away from entrenched patterns that aren’t working. It’s okay to feel angry with a partner and have a heated argument if couples fight with respect, acceptance, and love—and then reconcile differences and disagreements. What Are We Really Fighting About? shows couples exactly how to change sides—to understand their partners’ pain, to acknowledge and appreciate their perspective, and ultimately to create an environment where vulnerability is welcome. Many examples of couples who have successfully mastered the art of productive arguments will enable readers to use these techniques in their own relationships. As a result, readers will learn how to fight better by articulating what they need and what is possible, and then find ways to make conflict productive and healthy. Developing the skills to turn conflicts into conversations will open the space for understanding.

Soul Moon

Soul Moon PDF Author: Manuel Sánchez
Publisher: Manuel Sánchez
ISBN:
Category : Fiction
Languages : en
Pages : 368

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Book Description
"A heartbreaking story with passages of great beauty that will not leave you indifferent" "Soul Moon is the greatness of the human soul and its perfidy" "An odyssey about the desire, ambition and hope of two step-siblings" Soul Moon is the reunion of Alex and Paula, trapped in the solitude of their destiny. The aroma of broken dreams and the passion to survive intertwine in the tragedy of a family in which the patriarch's double life will drown three generations.

Hard Road

Hard Road PDF Author: Peter Edwards
Publisher: Vintage Canada
ISBN: 0345816099
Category : True Crime
Languages : en
Pages : 338

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Book Description
The founding father of Canadian bikers shares the story of his fascinating life. You could call Bernie Guindon the Sonny Barger of Canadian bikers (but not to his face). The founder of Satan's Choice, Guindon led what was in the 1960s the second-largest biker club in the world (after the Hells Angels, which Bernie would join briefly in the early 2000s) to national prominence and international infamy. His life wasn't all bikes and crime. He was also a medalist in boxing for Canada at the Pan Am Games. That tension between the very rough life he was born into and the possibility for success in the straight world (and how aspirations in each fed his success in the other) layer Guindon's story, one of the great untold stories in biker history. Friends from the biker world and Guindon's family have given extensive interviews for Hard Road, including his son, Harley, whose own depictions of prison time are some of the most searing you'll ever read.