SEO Like I'm 5 PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download SEO Like I'm 5 PDF full book. Access full book title SEO Like I'm 5 by Matthew Capala. Download full books in PDF and EPUB format.
Author: Matthew Capala
Publisher:
ISBN: 9781500865207
Category : Internet marketing
Languages : en
Pages : 296
Get Book
Book Description
Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background. ***** Dorie Clark, HBR Writer and Author of "Stand Out" (Portfolio) There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that's well worth reading is "SEO Like I'm 5" by Matthew Capala. ***** Brian Honigman on THE HUFFINGTON POST Matthew's book got me to act, and if you read it, you will certainly start acting. I know "SEO Like I'm 5" is one of those books I will be reading daily, a page here, another page there. ***** Claudia Azula Altucher, Author of "Become an Idea Machine," WSJ Bestselling Co-Author of "The Power of No" Top 10 Best Marketing Books to Give as a Gift. ***** SmallBussinessTrends.com "SEO Like I'm 5" is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory. ***** Linda Gharib, SVP, Digital Marketing at Citigroup While SEO has gotten harder than ever, Matt explains it in a way that will help you get in the game with a winning playbook. ***** Michael King, Founder of iPullRank Make no mistake; this is no 'SEO for dummies.' Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs. You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks. Lastly, you will learn how to make money online and monetize your content like a pro. When it comes to SEO, you can spend all your time studying the roots, or you can just learn to pick the fruit. With the 2nd, 2015-updated edition of "SEO Like I'm 5," our approach lets you focus on picking up the fruit, not studying the tree. In addition to taking you through the strategic process of building and optimizing your online presence, "SEO Like I'm 5" features dozens of free tools, 'under-the-hood' hacks, case studies, real-world examples, and actionable tips. Why Read this Book? There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus. Contrary to common knowledge, the 'art of SEO' is not defined by your ability to write code or hack Google's algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data. SEO Like I'm 5 takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including: - Where to start - Which free platforms and tools to use - How to build a search-friendly website - How to build a killer content strategy - How to become a rockstar blogger - How to find the golden-nugget keyword opportunities - How to monetize your website - How to attract backlinks to your content - How to build relationships with bloggers and influencers - How to build a winning social media strategy - How to make money online Who is this Book for? - Entrepreneurs and startups - Forward-thinking small business owners - Marketing managers- Students and professionals - Authors, artists, and bloggers The cool thing about SEO Like I'm 5 is that it offers more than just text. It comes with hundreds of screenshots and step-by-step instructions you can actually use while reading it.
Author: Matthew Capala
Publisher:
ISBN: 9781500865207
Category : Internet marketing
Languages : en
Pages : 296
Get Book
Book Description
Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background. ***** Dorie Clark, HBR Writer and Author of "Stand Out" (Portfolio) There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that's well worth reading is "SEO Like I'm 5" by Matthew Capala. ***** Brian Honigman on THE HUFFINGTON POST Matthew's book got me to act, and if you read it, you will certainly start acting. I know "SEO Like I'm 5" is one of those books I will be reading daily, a page here, another page there. ***** Claudia Azula Altucher, Author of "Become an Idea Machine," WSJ Bestselling Co-Author of "The Power of No" Top 10 Best Marketing Books to Give as a Gift. ***** SmallBussinessTrends.com "SEO Like I'm 5" is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory. ***** Linda Gharib, SVP, Digital Marketing at Citigroup While SEO has gotten harder than ever, Matt explains it in a way that will help you get in the game with a winning playbook. ***** Michael King, Founder of iPullRank Make no mistake; this is no 'SEO for dummies.' Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs. You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks. Lastly, you will learn how to make money online and monetize your content like a pro. When it comes to SEO, you can spend all your time studying the roots, or you can just learn to pick the fruit. With the 2nd, 2015-updated edition of "SEO Like I'm 5," our approach lets you focus on picking up the fruit, not studying the tree. In addition to taking you through the strategic process of building and optimizing your online presence, "SEO Like I'm 5" features dozens of free tools, 'under-the-hood' hacks, case studies, real-world examples, and actionable tips. Why Read this Book? There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus. Contrary to common knowledge, the 'art of SEO' is not defined by your ability to write code or hack Google's algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data. SEO Like I'm 5 takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including: - Where to start - Which free platforms and tools to use - How to build a search-friendly website - How to build a killer content strategy - How to become a rockstar blogger - How to find the golden-nugget keyword opportunities - How to monetize your website - How to attract backlinks to your content - How to build relationships with bloggers and influencers - How to build a winning social media strategy - How to make money online Who is this Book for? - Entrepreneurs and startups - Forward-thinking small business owners - Marketing managers- Students and professionals - Authors, artists, and bloggers The cool thing about SEO Like I'm 5 is that it offers more than just text. It comes with hundreds of screenshots and step-by-step instructions you can actually use while reading it.
Author: Matthew Capala
Publisher:
ISBN: 9781500868529
Category : Computers
Languages : en
Pages : 40
Get Book
Book Description
This Guide eBook for Website SEO Strategies to the Search Engine Optimization Industry's Secrets and How to Rank in Google Search Engine & Stay There.Google has presented some really important updates in the past year, as all SEO experts have noticed. Apart from the incredible encrypted search that now offers incredible keyword data, the past year has presented some new features for the Penguin, Panda and Hummingbird updates as well.From my last Forbes interview for Internet Marketing, those interested about the SEO profession can conclude the fact that the most popular search engine in the world is creating new barriers to stop all spam techniques as much as possible. However, these last updates do not indicate the fact that the SEO professions will cease in the near future.More and more companies are trying to take their business online so the competitiveness level has increased significantly during this time. Now is the time to obtain the most out of your company`s online marketing strategies. However, companies can no longer rely on the “gray hat” SEO techniques to make their businesses visible in the search engines. There is a more complex point of view that covers the SEO industry at the present time, and any professional marketer should be aware of this fact.This new complex vision can be compared to a move from tactician to strategist. Hard work and a great skill of anticipation of Google`s next moves is required in order to achieve success with your online business. Google has taken the game to a more complex level, but this does not mean that the digital war has stopped.If you want to accumulate some useful information that can help you to create profitable SEO strategies in 2014, you might want to read the following suggestions that I have created after mixing my researches with current efficient strategies.In this book, we are going to reveal all the information you need to know about Seo Ranking, and help you in deciding the perfect understanding website optimization for your business plans for successfully top ranking in google.What To Expect Inside:- Why SEO Important- Content Marketing is at the highest level yet- Improve your business`s visibility with the help of Social Media Websites- Invest in Google+- The Long vs. Short Debate- SEO has changed the bounds with PPC and advertising- Detrimental techniques such as link exchanges- Does that backlink count?- Locating your backlinks- Eliminating poor Backlinks- Gratitude and other good habits- FREE BONUSResource Links For SEO.Get More... Profitable Wordpress Ready to Go Themes Download from www.dotnetasansol.com
Author: Rafiq Elmansy
Publisher: John Wiley & Sons
ISBN: 1118675371
Category : Computers
Languages : en
Pages : 320
Get Book
Book Description
The perfect guide to help visual learners maximize website discoverability Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results. Helps visual learners understand and practice important SEO concepts Uses full-color, step-by-step tasks to teach the elements of SEO Provides information you can quickly and easily implement to enhance your site's search engine rankings Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines Teach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website. Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank
Author: Kristopher B. Jones
Publisher: John Wiley & Sons
ISBN: 1118551753
Category : Computers
Languages : en
Pages : 336
Get Book
Book Description
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.
Author: Bruce Clay
Publisher: John Wiley & Sons
ISBN: 0470495383
Category : Business & Economics
Languages : en
Pages : 771
Get Book
Book Description
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
Author: Anne Ahola Ward
Publisher: "O'Reilly Media, Inc."
ISBN: 1491958340
Category : Business & Economics
Languages : en
Pages : 204
Get Book
Book Description
Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization. Perform keyword goals and research, and spot search trends Understand the motivation and creativity of the SEO mindset Run a campaign to generate traffic and measure the results Use mobile and platform-agnostic strategies for search growth Demonstrate the value of your search marketing efforts Include web development in your SEO program—everything from quick updates to UX/UI strategy Learn the sweetest way to run and report on an search program
Author: Will Coombe
Publisher:
ISBN: 9781522005674
Category : Internet searching
Languages : en
Pages : 247
Get Book
Book Description
"What Can You Expect From This Book?" Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook. "SEO For 2020 Onwards" Is This You? Total SEO Virgin? Entrepreneur? Business or Blog Owner with Big Plans? Or Perhaps THIS is You... Mom & Pop store owner Hard worker in need of technical knowledge Frustrated Google Ads spender SEO professional looking for time-saving hacks Affiliate marketer SEO forum & blog reader in need of some structure ...If So, This Book Was Written For You "Features FREE Video Series + SEO Blueprint" What Does This Book Deliver? Over 3 hours of invaluable 'walk through' video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you've got a solid work ethic, you're eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to... Discover SEO's greatest secret - that it isn't rocket science! Save thousands by doing SEO yourself, or with your in-house team Filter profitable traffic to your site Learn what on earth to do with your social media Effectively direct and monitor people doing SEO for you Gain the industry knowledge to call out anyone full of 'BS' Who is Will Coombe? Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from 'airline', to 'online'; and how you too can leverage his years of experience getting clients' websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in '3 Months to No.1'. "Learn. Take Action. Get Results." A Carefully Curated SEO Guide for 2020 Onwards This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. '3 Months to No.1' finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all. "How High Will Your Revenue Go in 12 Weeks?" You'll Discover... * Online marketing 101* Personal advice for your business* How to uncover money-making keywords* Configuring WordPress for SEO success* How to nail the technical elements* How to win links* A crash course in content marketing* Social media account use (finally!)* SEO if you're a local business* eCommerce SEO (inc. Shopify, Magento, & WooCommerce)* Google penalty diagnosis & avoidance* Why it's quicker to go 'white hat' and not try to cheat Google* + more... "Grab a Copy Now..."
Author: Rebecca Lieb
Publisher: Que Publishing
ISBN: 9780789738318
Category : Consumer behavior
Languages : en
Pages : 0
Get Book
Book Description
"Rebecca''s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web." Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn''t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you''re running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no''s The truth about link love, keywords, and tags Introduction vii Foreword by Fredrick Marckini ix Part I: The Basics of Search Truth 1: Getting noticed by spiders, robots, and crawlers 1 Truth 2: Learn to do the Google dance 5 Truth 3: It''s not about traffic--it''s about qualified traffic 9 Truth 4: Your reputation is on the line 13 Part II: The Truth About Being Site-Specific Truth 5: SEO is an ongoing project, not set-it-and-forget-it 17 Truth 6: SEO is not an afterthought 21 Truth 7: SEO results aren''t immediate or lasting 25 Truth 8: You don''t have a homepage anymore 29 Truth 9: Think like a publisher, even if you''re not 33 Truth 10: Site and page design count 37 Truth 11: Write for users and search engines will follow 41 Truth 12: Keywords are key 45 Truth 13: Use analytics and keyword research tools 49 Truth 14: Site stats share the bad news, too 53 Truth 15: Think twice about hot new technologies 57 Truth 16: Content management systems matter--a lot 67 Part III: Tag, You''re It! Truth 17: What''s in a title? Everything... 65 Truth 18: The relative importance of meta tags 71 Truth 19: Tag images, audio, video, and other media 75 Part IV: The Truth About Links Truth 20: Some links are more equal than others 79 Truth 21: Building links through online directories 83 Truth 22: Using SEO PR as a link strategy 87 Truth 23: The jury is out on paid links 91 Truth 24: Share and share alike: Reciprocal linking 95 Truth 25: Ads are links, too 99 Truth 26: Build your site in a good neighborhood 103 Truth 27: Blogs are a terrific link strategy 107 Truth 28: Putting the kibosh on link love with nofollow links 111 Part V: You Call That a Search Engine? Truth 29: Search is going vertical 115 Truth 30: Everyone is local somewhere 119 Truth 31: Get listed to get vertical 125 Truth 32: Optimize off-site searches 129 Truth 33: Universal search and personalized search 133 Part VI: Get a Social Life Truth 34: Blogs are built for SEO 137 Truth 35: RSS feeds "feed" SEO efforts 141 Truth 36: Users will create content for you 145 Truth 37: Tag images, video, links, and other media 149 Part VII: Search Ranking Truth 38: Being #1 ain''t what it used to be 153 Truth 39: Don''t live and die by PageRank 157 Truth 40: Wag the long tail 161 Part VIII: The Truth About SEO Management Truth 41: In-house or outsource? 165 Truth 42: Hiring a great search professional 169 Truth 43: Great SEOs sweat the small stuff 173 Part IX: Don''t Be Evil Truth 44: Beware blackhat SEO 177 Truth 45: Search engines frown on keyword stuffing and spam 181 Truth 46: Don''t cultivate link farms 185 Truth 47: It''s very difficult to get unbanned 189 Truth 48: Moving to a new domain is stressful 193 Part X: Going Beyond Truth 49: Global SEO 197 Truth 50: Mobile SEO is more important than ever 201 Truth 51: Sometimes you don''t want to be found 205 About the Author 208 Note: Appendix A is available for free and located online at www.informit.com/title/9780789738318 within the Downloads tab.
Author: Danny Dover
Publisher: John Wiley & Sons
ISBN: 0470554185
Category : Computers
Languages : en
Pages : 458
Get Book
Book Description
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences
Author: Cristian Darie
Publisher: John Wiley & Sons
ISBN: 0470168900
Category : Computers
Languages : en
Pages : 387
Get Book
Book Description
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
