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Author: Krista Neher
Publisher:
ISBN: 9780983028604
Category : Internet marketing
Languages : en
Pages : 227
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Book Description
The Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one of the quickest growing areas of marketing, and you can't afford to ignore it any longer. Don't waste your time making mistakes - this book covers social media marketing plan building, strategy and the sites like Facebook, LinkedIn, Twitter, Blogs and Video that will lead you to success. "Krista Neher gets it - and always has! She knows that 'engagement' is more than a cheap slogan, it is a disciplined practice that requires attentive listening, deep consumer understanding, humility, credibility and a keen sense of timing. She also understands the interdependency - nay, co-dependency - of paid, owned and earned media! Read this book...yesterday!" - Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, Ad Age Columnist and EVP, Digital Strategic Services, Nielsen Online "The Social Media Field Guide is an invaluable resource for any business that wants to understand and get real results from social media. Never before have I seen social media explained in such a clear and easy-to-follow fashion - this book is a must-buy!" - Mike Grehan, Global VP Content, SES Conference & Expo./ClickZ/Search Engine Watch "Krista understands that 'Marketing with Meaning' is required for social media and she lays out exactly how businesses can strategically use social media to get results. This book is a must-have for business owners, marketers and ad agencies." - Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide and author of The Next Evolution of Marketing "The Social Media Field Guide is an outstanding tool for businesses looking to utilize social media to grow their business. It is more than a book, it is an action guide and marketing planning method. Don't waste your time making mistakes. Read this book first." - Bill Martin, author of Wahoo: A Fable About Team Effectiveness, Training Manager at Procter & Gamble Krista Neher is a pioneer in social media marketing, the founder of Boot Camp Digital and a sought-after keynote speaker, consultant and corporate trainer. She is also the Managing Director and curriculum creator for The Institute for Social Media at Cincinnati State and is authoring a textbook on social media. For more on Krista, visit www.bootcampdigital.com and www.kristaneher.com.
Author: Krista Neher
Publisher:
ISBN: 9780983028604
Category : Internet marketing
Languages : en
Pages : 227
Get Book Here
Book Description
The Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one of the quickest growing areas of marketing, and you can't afford to ignore it any longer. Don't waste your time making mistakes - this book covers social media marketing plan building, strategy and the sites like Facebook, LinkedIn, Twitter, Blogs and Video that will lead you to success. "Krista Neher gets it - and always has! She knows that 'engagement' is more than a cheap slogan, it is a disciplined practice that requires attentive listening, deep consumer understanding, humility, credibility and a keen sense of timing. She also understands the interdependency - nay, co-dependency - of paid, owned and earned media! Read this book...yesterday!" - Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, Ad Age Columnist and EVP, Digital Strategic Services, Nielsen Online "The Social Media Field Guide is an invaluable resource for any business that wants to understand and get real results from social media. Never before have I seen social media explained in such a clear and easy-to-follow fashion - this book is a must-buy!" - Mike Grehan, Global VP Content, SES Conference & Expo./ClickZ/Search Engine Watch "Krista understands that 'Marketing with Meaning' is required for social media and she lays out exactly how businesses can strategically use social media to get results. This book is a must-have for business owners, marketers and ad agencies." - Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide and author of The Next Evolution of Marketing "The Social Media Field Guide is an outstanding tool for businesses looking to utilize social media to grow their business. It is more than a book, it is an action guide and marketing planning method. Don't waste your time making mistakes. Read this book first." - Bill Martin, author of Wahoo: A Fable About Team Effectiveness, Training Manager at Procter & Gamble Krista Neher is a pioneer in social media marketing, the founder of Boot Camp Digital and a sought-after keynote speaker, consultant and corporate trainer. She is also the Managing Director and curriculum creator for The Institute for Social Media at Cincinnati State and is authoring a textbook on social media. For more on Krista, visit www.bootcampdigital.com and www.kristaneher.com.
Author: Charlie White
Publisher: CRC Press
ISBN: 1317816056
Category : Computers
Languages : en
Pages : 204
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Book Description
Anyone can build a blog. It’s quite easy. The difficult part is keeping it relevant, technically sound, and popular. Bloggers Boot Camp shows you how to blog for success. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with an audience. It provides information on all the right tools for the blog, and it offers best ways to promote your blog and content for maximum success and a profitable life. Though rules in creating compelling content haven’t really changed, ways in which the world blogs has since the last edition. The authors have learned a lot about social media since writing the previous edition’s manuscript. They understand and know how social media can make or break a blog. Microblogging is a new trend brought on by the wide utilization of social media. To that same end, networking with other bloggers and content creators on the web is another form of building one’s blog and one’s reputation as a writer.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470379286
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Author: Joseph Bruchac
Publisher: Penguin
ISBN: 1101664800
Category : Young Adult Fiction
Languages : en
Pages : 242
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Book Description
"Readers who choose the book for the attraction of Navajo code talking and the heat of battle will come away with more than they ever expected to find."—Booklist, starred review Throughout World War II, in the conflict fought against Japan, Navajo code talkers were a crucial part of the U.S. effort, sending messages back and forth in an unbreakable code that used their native language. They braved some of the heaviest fighting of the war, and with their code, they saved countless American lives. Yet their story remained classified for more than twenty years. But now Joseph Bruchac brings their stories to life for young adults through the riveting fictional tale of Ned Begay, a sixteen-year-old Navajo boy who becomes a code talker. His grueling journey is eye-opening and inspiring. This deeply affecting novel honors all of those young men, like Ned, who dared to serve, and it honors the culture and language of the Navajo Indians. An ALA Best Book for Young Adults "Nonsensational and accurate, Bruchac's tale is quietly inspiring..."—School Library Journal
Author: Lora Jensen
Publisher: Lora Jensen
ISBN: 0988403609
Category : Family & Relationships
Languages : en
Pages : 38
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Book Description
3 Day Potty Training is a fun and easy-to-follow guide for potty training even the most stubborn child just 3 days. Not just for pee and poop but for day and night too! Lora’s method is all about training the child to learn their own body signs. If the parent is having to do all the work, then the child isn’t truly trained, but with Lora’s method your child will learn when their body is telling them that they need to use the potty and they will communicate that need to you.
Author: Krista Neher
Publisher: Boot Camp Digital Publishing
ISBN: 9780983028628
Category : Internet marketing
Languages : en
Pages : 128
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Book Description
Visual Social Media Marketing is changing the way that we communicate online. This book will show you exactly how to harness the explosive growth of visual sites and social networks to get results for your business. Over the past few years, the web has become very crowded and social networks are even more cluttered. Visual images have emerged as an effective way to break through the clutter and reach your audience online. It isn't just about social media or social networks either. If you want your website or any of your online content to be shared or travel through the web, images should be at the forefront of your strategy. This book will share with you WHY images are so important as well as HOW to create a comprehensive image strategy for your business online. In addition, we'll also cover the key image tools and sites that can help your business grow. The tools that we'll cover in the book are: -Instagram: a leading mobile phone social network and image creation site -Image creation: strategies and tools to create amazing images Infographics: one of the best ways to share your story -Pinterest: the visual social sharing site that is taking the social media world by storm You will finish this book with not only a strategic understanding, but also a tactical plan for how you can grow your business by using visuals.
Author: Mona West
Publisher: SCM Press
ISBN: 033406080X
Category : Religion
Languages : en
Pages : 881
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Book Description
First published over ten years ago, The Queer Bible Commentary brings together the work of several scholars and pastors known for their interest in the areas of gender, sexuality and Biblical studies. Contributors draw on feminist, queer, deconstructionist, utopian theories, the social sciences and historical-critical discourses. The focus is both how reading from lesbian, gay, bisexual and/or transgender perspectives affect the reading and interpretation of biblical texts and how biblical texts have and do affect LGBTQ+ communities. This revised 2nd edition includes updated bibliographies and chapters taking into account the latest literature relating to queer interpretation of scripture.
Author: Carla King
Publisher:
ISBN: 9780964644564
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
This book shows you how to choose the right tools and services to create your book in print and all the important ebook formats for distribution in bookstores and online booksellers. The product and service comparisons, insights, tips, and checklists help you make decisions every step of the way. The method is simple: When the tasks are checked off, your book is published.
Author: Jon Duckett
Publisher: John Wiley & Sons
ISBN: 1118008189
Category : Computers
Languages : en
Pages : 514
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Book Description
Jon Duckett’s best-selling, full color introduction to HTML and CSS—making complex topics simple, accessible, and fun! Learn HTML and CSS from the book that has inspired hundreds of thousands of beginner-to-intermediate coders. Professional web designers, developers, and programmers as well as new learners are looking to amp up their web design skills at work and expand their personal development—yet finding the right resources online can be overwhelming. Take a confident step in the right direction by choosing the simplicity of HTML & CSS: Design and Build Websites by veteran web developer and programmer Jon Duckett. Widely regarded for setting a new standard for those looking to learn and master web development through his inventive teaching format, Jon Duckett has helped global brands like Philips, Nike, and Xerox create innovative digital solutions, designing and delivering web and mobile projects with impact and the customer at the forefront. In HTML & CSS, Duckett shares his real-world insights in a unique and highly visual style: Introduces HTML and CSS in a way that makes them accessible to everyone―from students to freelancers, and developers, programmers, marketers, social media managers, and more Combines full-color design graphics and engaging photography to explain the topics in an in-depth yet straightforward manner Provides an efficient and user-friendly structure that allows readers to progress through the chapters in a self-paced format Is perfect for anyone looking to update a content management system, run an e-commerce store, or redesign a website using popular web development tools HTML & CSS is well-written and readable, providing organized instruction in ways that other online courses, tutorials, and books have yet to replicate. For readers seeking a comprehensive yet concise guide to HTML and CSS, look no further than this one-of-a-kind guide. HTML & CSS is also available as part of two hardcover and paperback sets depending on your web design and development needs: Web Design with HTML, CSS, JavaScript, and jQuery Set Paperback: 9781118907443 Hardcover: 9781119038634 Front-End Back-End Development with HTML, CSS, JavaScript, jQuery, PHP, and MySQL Set Paperback: 9781119813095 Hardcover: 9781119813088
Author: Tim Frick
Publisher: CRC Press
ISBN: 113501292X
Category : Computers
Languages : en
Pages : 300
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Book Description
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
