Introduction to Search Engine Optimization PDF Download
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Author: Todd Kelsey
Publisher: Apress
ISBN: 1484228510
Category : Computers
Languages : en
Pages : 133
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Book Description
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Author: Todd Kelsey
Publisher: Apress
ISBN: 1484228510
Category : Computers
Languages : en
Pages : 133
Get Book Here
Book Description
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Author: Andy Williams
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540577634
Category :
Languages : en
Pages : 256
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Book Description
Do you want to learn an SEO strategy that works? SEO where you can build authoritative links that will catapult you to the top of the SERPs, without risk of a Google slap or penalty? I''m talking a pure White-Hat SEO strategy where you can sleep at night, and build traffic-busting websites. In 2017, how many SEOs can offer that type of search engine optimization? This book can!Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate their own rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or even out of the search results altogether. Search engine optimization can now kill your rankings!Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc) on unsuspecting webmasters, but also employs humans to rate content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be very dangerous if you follow the wrong advice, and most SEO advice you read for free online is very wrong. Most search engine optimization advice is out of date, or written by someone that has never really tested their own theories. I''ve been testing for over a decade.SEO 2017 & Beyond is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I''ve learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO. I play by Google''s rules, meaning I never have to wake up after a major update and wonder if my sites have been hit. I am always looking forward and asking myself what Google wants, and how I can deliver.With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. This book teaches you that type of search engine optimization. You will not find any strategies to beat the system. You will not find any loopholes to beat Google. You WILL find solid strategies, solutions & advice to create great content and build high authority links and domain authority.You won''t be learning any black hat SEO backlinking techniques. These would only serve to get your site penalized. I only want to teach you a "future-proofed" strategy. You''ll learn the truth about anchor text links and why everything changed when Penguin was released. You''ll also learn what makes a backlink valuable in Google''s eye, and what makes a backlink spammy. I''ll tell you about the Holy Grail of backlinks, and how to get them for your site. They take more work, but a few of these links are priceless when it comes to ranking. You''ll also learn why it is important to focus on building your site authority. I''ll go through some of the older backlinking techniques and mention any that still have value. Most don''t. The good news is you don''t need to use those techniques. I''ll show you how the high domain authority sites build natural, high impact links.This book is now in it''s 6th major edition - SEO 2017. In it, you also get the comprehensive SEO Checklist (the same checklist that is available as a standalone book on Amazon). Use it to find and fix SEO problems on your site, and reverse Google penalties.SEO 2017 & Beyond was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic AND have Google''s blessing, then you should read this book.
Author: Dan Kerns
Publisher: Digital Marketing Web Design
ISBN:
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
SEO, search engine optimization is explained in simple, easy-to-understand terms. Technical jargon is broken down and the process of SEO is expanded upon. Find out how to perform simple SEO and why you should be careful when choosing a SEO company. What is SEO? Search Engine Optimization 101 is where you can find the answers to many common SEO questions. In the digital age, a comprehensive SEO strategy is more important than ever before. Included as a BONUS in What Is SEO - Search Engine Optimization 101 is how to setup your own WordPress website from scratch, step by step! Discover how to cost effectively generate leads and differentiate your business from the competition by utilizing Search Engine Optimization. What Is SEO - Search Engine Optimization 101 is your guide to learning what SEO is and how to apply it to your business. Discover the information you need to be competitive online. What Is SEO - Search Engine Optimization 101 answers important questions and cover topics about SEO such as: What Is Search Engine Optimization? What Is the Difference Between Onpage and Offpage SEO? Why Are Relevance and Authenticity Important? What Are the Rules of Onpage SEO? The Major Benefits of Effective Keyword Research. Useful Tips and Advice for SEO Friendly Keywords. Long Tailed Keywords. LSI Keywords and Variation. What is Responsive Web Design. The Main Features of Responsive Design. The Rise of the ‘Mobile First’ Generation. 6 Methods for Improving Slow Loading Speeds. The Value of Backlinks and Internal Links. What Are Inbound Links? The Three Types of Inbound Links. 5 Smart Strategies for Building Authority Backlinks. What Are Outbound Links? The Two Types of Outbound Links. Tips and Tricks for Valuable Outbound Links. Dealing with High Bounce Rates. 4 Website Tweaks to Reduce Bounce Rate. Four Ingredients for Great SEO Content. The Future of Onpage SEO. 3 Bold Predictions about the Future of SEO.
Author: Adam Clarke (Google certified professional)
Publisher:
ISBN:
Category : Google
Languages : en
Pages : 193
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Book Description
Learn search engine optimization with smart internet marketing strategies. SEO 2017 explains the inner workings of Google's algorithm, and reveals the latest and greatest industry resources so you can always stay ahead of Google's updates.
Author: Lela Gibson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781974317653
Category :
Languages : en
Pages : 44
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Book Description
This book has actionable information that will help you to understand 2017 SEO like a pro. Search Engine Optimization (SEO) is the aspect of ensuring a web property, be it a web article, video, or image, appears relevant to specific keywords search engine users use when using the various search engines to search for specific/related information. It is also about placing these keywords at strategic areas of the web property so that search engines can easily recognize the nature of the web property and rank it accordingly. SEO, although it sounds complex, is actually not and once you learn what to do and not to do as you optimize your web property, your online marketing plan shall start paying dividends fast. In this 2017 and beyond SEO guide, we are going to simplify everything SEO and show you how to implement search engine optimization to your internet-marketing plan so you can reap immense benefits from the large marketplace that is the internet. Let's begin.
Author: Adam Clarke
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539151142
Category : Google
Languages : en
Pages : 0
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Book Description
Learn search engine optimization with smart internet marketing strategies. SEO 2017 explains the inner workings of Google's algorithm, and reveals the latest and greatest industry resources so you can always stay ahead of Google's updates.
Author: Christopher Nash
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537230665
Category :
Languages : en
Pages : 90
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Book Description
SEO 2017 Search Engine Optimization for 2017 Your website is like the front door to your business. Many of your potential clients are going to come through via the internet, and if your website is lacking, or isn't highly ranked on most search engines, you are going to lose out on many clients. A Guide to SEO in 2016 is the only guide you need to learn about SEO during 2017 so you can get your website ranked and bring in the traffic. Websites are ranked based on their quality and how much they can help the potential customer. Search engines are in constant competition to ensure searchers use them and not a competitor. This competition leads them to make new formulas and pick new factors that will decide whether your page will rank high or not. While the search engine isn't going to give you a list of requirements (or everyone would cheat), there are some easy steps you can take to help rank your website as number 1! So why is ranking so important? If you have a website, shouldn't that be enough? No! In fact, if you aren't ranked at least on the first page of results, most customers will never find you. That can mean thousands of dollars leaving your business and heading over to the competitor who knows how to use SEO better than you. Even if you have done SEO on your website before, it is important to re-evaluate your website again. Google, Bing and other search engines are constantly making changes. If you don't keep up, your website is going to go way down in the rankings. Take the Google Panda update just a few years ago. Some well-established websites that had great rankings for years fell into oblivion in just a few minutes once this software was updated because of a few simple mistakes. Oblivion means less sales; not good for a growing business. While many SEO techniques from 2016 and before are still in play in 2017, there are some big differences that can make or break your website. This guidebook is the perfect guide to help you learn those differences. This guidebook has everything that you need to know about SEO in the coming year. Some of the things that you can learn to help your website get a leg up on the competition include: What SEO is and why it is so important to your company in terms of views and potential income How search engines operate to find the best websites and how you can use this to your advantage to bring in more customers How search engines interact with your clients to bring them the best search results Why it is so important to use SEO and how forgetting all about it can make your business less successful The importance of keyword research to match your website up with the right customers who will actually make purchases Factors that you might not think about when it comes to SEO and how these can actually harm your business The proper way to use links to avoid being penalized and actually see them work for you Myths that used to be true about SEO, but now will get your page ranked last or even removed How trying to spam or game the system is going to ruin all your SEO efforts How to track your SEO efforts to see what is working and what needs changed The top tips that you can use to get the most out of your SEO efforts in 2017 to bring in more revenue than ever before How to get the most customers in the door of your website and get the most profit out of your work when the SEO does its job When you are ready to get started on seeing amazing results with your SEO work, click the Buy Now Button at the top of the page!
Author: R. L. Adams
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540694003
Category :
Languages : en
Pages : 280
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Book Description
THE MOST COMPREHENSIVE AND ADVANCED GUIDE TO LEARNING SEO IN 2017 Bulletproof SEO information from an INDUSTRY PROFESSIONAL to help guide your through the perilous waters of online marketing... Before I tell you why you must buy this book, let me tell you a bit about who I am. My name is R.L. "Robert" Adams, and I contribute to some the most prestigious media platforms on the internet today, including Forbes, Entrepreneur Magazine, Engadget and the Huffington Post. I''m also the purveyor of one of the most popular and highly-rated SEO courses on Udemy called, SEO Training Academy: Learn Search Engine Optimization, where I offer immersive SEO advice to thousands of students. I''ve also published some of the most popular books and audiobooks on the subjects of SEO and online marketing, and I''m the founder of a wildly-popular inspirational blog called Wanderlust Worker, which I''ve offered up as a case study to the rock-solid information contained in this must-have SEO guide. Okay, I know there are a lot of SEO books out there and a lot of so-called experts. But here''s why you should listen to me. I don''t just talk the talk; I''ve walked the walk. I''ve built up Wanderlust Worker to over 3,000 visitors per day (and climbing fast) in the past 2 years. Most of that traffic has occurred in the last 12 months with a more than 1000% increase in traffic. This book is a testament to how I did it and the underlying information used to rocket me to the top of Google''s Search Engine Results Pages (SERPs). While many here offer advice, very few have done what I''ve achieved. Google any of the following terms to find my posts not only in the top spots, but also part of Google''s graph of search results. You''ll either find articles from Wanderlust Worker, my Forbes posts, or my Entrepreneur Magazine articles. Note: These are some of the most competitive keyword searches on the internet today: how to discipline yourself principles of success smarter goals make money online daily goals business goal setting tips famous people who failed massive action plan failure lessons importance of faith importance of failure losing hope in life how to market your business online best skills to learn online best travel websites instagram influencers So I''m not just talking it. I''m actually walking it... LEARN THE EXPLOSIVE TRAFFIC-GROWTH SECRETS CONTAINED IN SEO 2017: MASTER SEARCH ENGINE OPTIMIZATION Unless you''ve been living under a rock, you''re well aware of SEO and some of the earth-shattering changes that''s occurred over the years. You also likely know just how difficult it is to rank your site on Google''s SERPs. Now, while you''ll likely find plenty of other books about SEO out there, you''ll rarely come across someone who''s proven their worth in the field such as I have. Let me explain... My blog, Wanderlust Worker is one of the highest ranked inspirational blogs in the world. I''ve built that blog specifically by wielding the information that you''ll find in this very SEO book. Whether you''re engaged in SEO in 2017 or any other year, there are fundamental understandings and practices that you must adhere to if you want to win the SERP-ranking game. And that''s exactly what you''ll find herein. PURCHASE: SEO 2017: MASTER SEARCH ENGINE OPTIMIZATION Not only will you find the methods and strategies that I used to dominate Google''s search results, but you''ll also discover over 200+ ranking factors that are used in Google''s current search algorithm. This is critical information that you absolutely need to have right now if you''re serious about gaining exposure for your business. SCROLL UP AND HIT THE BUY NOW BUTTON
Author: Dalia Steimikiene
Publisher: Taylor & Francis
ISBN: 1000911195
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Many new challenges including competitiveness are emerging for sustainable business during this era of disruption. This book analyses these challenges to sustainable development and growth and addresses the impact of corporate social responsibility on the competitiveness of organisations. The authors analyze the major challenges for competitiveness of sustainable business in the COVID-19 era, taking into account a new business environment amid major global risks and uncertainties linked to climate change, pandemics, Russian-Ukrainian war, and intuitions of forthcoming new world economic crisis. The monograph consists of five parts: 1) sustainable development goals and the role of business; 2) climate change, COVID-19, fragile political situation, and business; 3) corporate social responsibility and corporate social hypocrisy; 4) corporate social responsibility, corporate social hypocrisy, and competitiveness of business; and 5) case study on the impact of corporate social responsibility on competitiveness with the impediments of corporate social hypocrisy. The book presents new insights in assessing the impact of CSR on competitiveness of companies with the impediments of corporate social hypocrisy. The developed framework and case study allows to develop valuable policy and managerial implications for sustainable business and engagements in corporate social responsibility as well as to show the danger of corporate social hypocrisy for competitiveness. This book will be of value to researchers, academics, and students in the fields of corporate social responsibility, organizational management, business ethics, and responsible business.
Author: Jason McDonald
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540537690
Category : Google
Languages : en
Pages : 0
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Book Description
Learn SEO in Plain English - Step by Step! 2018 Updated Edition Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Learn Link-building - master the art of getting inbound links, blog mentions, and social authority. Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO. Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success. Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS. Access Free Tools - access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value! One of the Best Books on SEO or Search Engine Optimization for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.' Table of Contents Goals: Define Your SEO Goals Keywords: Identify Winnable, High Value SEO Keywords On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing: Learn to produce content that pleases Google and your customers Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics Learn: Pointers to SEO Tools and Online Resources Check out the other 2018 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2018. Listed on many SEO book lists as one of the best books SEO books of 2018 as well as a best SEO book for beginners.
