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Author: Russell Jones
Publisher:
ISBN: 9781787395510
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
AS HEARD ON THE CHRIS EVANS SHOW A fascinating and revelatory look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives. How can colour prime you for creative thinking? What kind of music helps you run faster? Which scents can help you fall asleep? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to their full potential. For over a decade, multi-sensory marketing expert Russell Jones has been using the science of the senses to design products, brands and retail environments that tantalise our senses in revolutionary ways. In this incredible new book, Jones takes research from the worlds of neuroscience, experimental and behavioural psychology and beyond, and shows you how to live more multi-sensorially; paying attention to the sounds, scents, colours, objects, shapes and textures that constantly surround you, to profoundly impact and improve every aspect of your life. Whether it's helping you feel energised in the morning, get the most from your work-out, be efficient at the office, avoid getting caught in the traps of savvy retailers or creating the perfect sensory background to enjoy your food with. And, finally, he helps you have the most restful evening and night's sleep you possibly can. Sense is a fascinating and revelatory look at how you can use your senses in a way you never have before.
Author: Russell Jones
Publisher:
ISBN: 9781787395510
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
AS HEARD ON THE CHRIS EVANS SHOW A fascinating and revelatory look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives. How can colour prime you for creative thinking? What kind of music helps you run faster? Which scents can help you fall asleep? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to their full potential. For over a decade, multi-sensory marketing expert Russell Jones has been using the science of the senses to design products, brands and retail environments that tantalise our senses in revolutionary ways. In this incredible new book, Jones takes research from the worlds of neuroscience, experimental and behavioural psychology and beyond, and shows you how to live more multi-sensorially; paying attention to the sounds, scents, colours, objects, shapes and textures that constantly surround you, to profoundly impact and improve every aspect of your life. Whether it's helping you feel energised in the morning, get the most from your work-out, be efficient at the office, avoid getting caught in the traps of savvy retailers or creating the perfect sensory background to enjoy your food with. And, finally, he helps you have the most restful evening and night's sleep you possibly can. Sense is a fascinating and revelatory look at how you can use your senses in a way you never have before.
Author: Martin Lindstrom
Publisher: Simon and Schuster
ISBN: 1439172013
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Author: Adam Ehrlich Sachs
Publisher: Farrar, Straus and Giroux
ISBN: 9780374227371
Category : Fiction
Languages : en
Pages : 240
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Book Description
“[An] intellect with the timing of a borscht belt comedian” (Publishers Weekly), acclaimed author Adam Ehrlich Sachs brings his unique comic and philosophical sensibilities to his first novel, The Organs of Sense, an intricate nested fable equating our inability to truly understand the world with our inability to understand our own messy families. In 1666, an astronomer makes a prediction shared by no one else in the world: At the stroke of noon on June 30 of that year, a solar eclipse will cast all of Europe into total darkness for four seconds. This astronomer is rumored to be using the largest telescope ever built, but he is also known to be blind—both his eyes have been plucked out under mysterious circumstances. Is he mad? Or does he, despite this impairment, have an insight denied the other scholars of his day? These questions intrigue the young Gottfried Wilhelm Leibniz—not yet the world-renowned polymath who would go on to discover calculus, but a nineteen-year-old whose faith in reason is shaky at best. Leibniz sets off to investigate the astronomer’s claim, and in the three hours before the eclipse occurs—or fails to occur—the astronomer tells the scholar the story behind his strange prediction: a tale that ends up encompassing kings and princes, family squabbles, insanity, art, loss, and the horrors of war.
Author: Russell Jones
Publisher:
ISBN: 9781787395046
Category :
Languages : en
Pages : 304
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Book Description
A look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives.
Author: Dr. Ronald D. Siegel
Publisher: Harmony
ISBN: 0767905814
Category : Health & Fitness
Languages : en
Pages : 258
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Book Description
On occasion nearly everyone experiences short-term back pain from sore or strained muscles. But for many who come to treat their back gingerly because they fear further "injury," a cycle of worry and inactivity results; this aggravates existing muscle tightness and leads them to think of themselves as having a "bad back." Even worse is the understandable but usually counterproductive assumption that back pain is caused by "abnormalities"–bulging disks, a damaged spine, and so on. However, these abnormalities are frequently found in those who have absolutely no pain whatsoever. In reality, most backs are strong and resilient, built to support our bodies for a lifetime; truly "bad backs" are rare. Drawing on their work with patients and studies from major scientific journals and corporations, the authors of Back Sense–all three are former chronic back pain sufferers themselves–developed a revolutionary self-treatment approach targeting the true causes of chronic back pain. It is based on conclusive evidence proving that stress and inactivity are usually the prime offenders, and it allows patients to avoid the restrictions and expense of most other treatments. After showing readers how to rule out the possibility that a rare medical condition is the source of their problem, Back Sense clearly and convincingly explains the actual factors behind chronic back pain and systematically leads readers toward recapturing a life free of back pain.
Author: Valérie Gauthier
Publisher: Stanford University Press
ISBN: 0804792720
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Today's business environment demands a new approach to leadership, one that effectively connects individuals and organizations in the midst of change. Leading with Sense offers a new, practical approach to meeting this challenge. Drawing on her experience as a poetic translator and her expertise in cross-cultural leadership, Valérie Gauthier outlines the tenets of savoir-relier: a framework for building sensible, trustworthy, and lasting relationships that enables leaders to value difference, work across boundaries, and navigate complex systems. Savoir-relier teaches leaders to tap into their senses in the midst of strategizing, allowing them to act intuitively and rationally at once. Few leaders dare to claim that their "gut feelings" are critical to their decisions. But, by engaging their intuition, they are able to draw on experience, better appreciate their environment, build confidence, and summon the courage to tackle the task at hand. Leading with Sense trains readers to be poets and translators in the business context. With savoir-relier, we can write our own stories, deciphering the challenges that we face with acumen, humility, and respect. Using real-world examples of this pioneering approach, Gauthier provides readers with methods and tools for cultivating a savoir-relier mindset to build positive relationships, nurture diversity, drive mindful innovation, and foster success.
Author: Seth Horowitz
Publisher: Bloomsbury Publishing USA
ISBN: 1608198847
Category : Science
Languages : en
Pages : 298
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Book Description
Every day, we are beset by millions of sounds-ambient ones like the rumble of the train and the hum of air conditioner, as well as more pronounced sounds, such as human speech, music, and sirens. How do we know which sounds should startle us, which should engage us, and which should turn us off? Why do we often fall asleep on train rides or in the car? Is there really a musical note that can make you sick to your stomach? Why do city folks have trouble sleeping in the country, and vice versa?In this fascinating exploration, research psychologist and sound engineer Seth Horowitz shows how our sense of hearing manipulates the way we think, consume, sleep, and feel. Starting with the basics of the biology, Horowitz explains why we hear what we hear, and in turn, how we've learned to manipulate sound: into music, commercial jingles, car horns, and modern inventions like cochlear implants, ultrasound scans, and the mosquito ringtone. Combining the best parts of This is Your Brain on Music and The Emotional Brain, this book gives new insight into what really makes us tick.
Author: Tomie Hahn
Publisher: University of Illinois Press
ISBN: 0252053109
Category : Education
Languages : en
Pages : 156
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Book Description
Engaging with sensory experience provides a gateway to the contemplation and cultivation of creativity and ideas. Tomie Hahn's workshopping recipes encourage us to incorporate sensory-rich experiences into our research, creative processes, and understanding of people. The exercises recognize that playfulness allows for a loosening of self while increasing empathy and vulnerability. Their ability to spark sensory endeavors that reach into our deepest core offers potentially profound impacts on art making, research, ethnographic fieldwork, contemplation, philosophical or personal introspections, and many other activities. Designed to be flexible, these living recipes provide an avenue for performative adventures that invite us to improvise in ways suited to our own purposes or settings. Leaders and practitioners enjoy limitless arenas for using the senses for explorations that range from personally transformative to professionally productive to profoundly moving. User-friendly and practical, Arousing Sense is a guide to how teaching through sensory experience can lead to positive, transformative impact in the classroom and everyday life.
Author: Jeff Gothelf
Publisher: Harvard Business Review Press
ISBN: 1633691896
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
The End of Assembly Line Management We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders. This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have. Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them. In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.
Author: Steven J. Milloy
Publisher: Cato Institute
ISBN: 9781882577347
Category : Medical
Languages : en
Pages : 76
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Book Description
Forget about science, the scientific method and all that other junk you learned before: this is the guide for the public-health superstar wanna-be!
