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Author: Robert Scholes
Publisher: Yale University Press
ISBN: 9780300030938
Category : Language Arts & Disciplines
Languages : en
Pages : 182
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Book Description
The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete vocabulary manage to combine into a breezily informative American confection.-Terence Hawkes, Times Literary Supplement
Author: Robert Scholes
Publisher: Yale University Press
ISBN: 9780300030938
Category : Language Arts & Disciplines
Languages : en
Pages : 182
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Book Description
The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete vocabulary manage to combine into a breezily informative American confection.-Terence Hawkes, Times Literary Supplement
Author: Peter Ho Davies
Publisher: HarperCollins
ISBN: 0544263782
Category : Fiction
Languages : en
Pages : 285
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Book Description
An NPR Best Book of the Year: “The most honest, unflinching, cathartically biting novel I’ve read about the Chinese American experience.” —Celeste Ng, #1 New York Times–bestselling author of Our Missing Hearts Winner, Anisfield-Wolf Book Award * Winner, Chautauqua Prize *Finalist, Dayton Literary Peace Prize * A New York Times Notable Book * A Publishers Weekly Best Book of the Year Sly, funny, intelligent, and artfully structured, The Fortunes recasts American history through the lives of Chinese Americans and reimagines the multigenerational novel through the fractures of immigrant family experience. Inhabiting four lives—a railroad baron’s valet who unwittingly ignites an explosion in Chinese labor; Hollywood’s first Chinese movie star; a hate-crime victim whose death mobilizes the Asian American community; and a biracial writer visiting China for an adoption—this novel captures and capsizes over a century of our history, showing that even as family bonds are denied and broken, a community can survive—as much through love as blood. “Intense and dreamlike . . . filled with quiet resonances across time.” —The New Yorker “Riveting and luminous . . . Like the best books, this one haunts the reader well after the end.” —Jesmyn Ward, National Book Award-winning author of Sing, Unburied, Sing “A moving, often funny, and deeply provocative novel about the lives of four very different Chinese Americans as they encounter the myriad opportunities and clear limits of American life . . . gorgeously told.” —Chang-rae Lee, Buzzfeed “A poignant, cascading four-part novel . . . Outstanding.” —David Mitchell, The Guardian
Author: Umberto Eco
Publisher: Indiana University Press
ISBN: 9780253203984
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
"Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement
Author: Martha S. Feldman
Publisher: SAGE
ISBN: 9780803959163
Category : Reference
Languages : en
Pages : 88
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Book Description
Introduces and gives examples of some interpretive techniques for analyzing qualitative data that derive from four theories: ethnomethodology, semiotics, dramaturgy and deconstruction.
Author: Murat Kalelioğlu
Publisher: Cambridge Scholars Publishing
ISBN: 1527524051
Category : Literary Criticism
Languages : en
Pages : 328
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Book Description
Semiotics can be considered as a well-organized signification journey taken among the pages of the work of art. It requires background knowledge related to the field and its analysis tools, as well as careful reading practices in the text to reach the projected destination after stopping over in certain stations. These stations represent meaning intersections where the meaningful formations are articulated to contribute to the generation of the semantic universe of the text. The presentation of such a fictional universe can be complicated because of the nature of the literary work and the language used. With regards to Orwell’s Nineteen Eighty-Four, what makes its fiction precious is the masterful acts of the author in both paradigmatic and syntagmatic dimensions. This book conducts a semiotic analysis in order to unfold the enigmatic semantic organization of Orwell’s Nineteen Eighty-Four narrative by penetrating the formative structures at various meaning levels of the text.
Author: Dean MacCannell
Publisher:
ISBN:
Category : History
Languages : en
Pages : 234
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Book Description
Author: Dario Compagno
Publisher: Springer
ISBN: 3319615939
Category : Language Arts & Disciplines
Languages : en
Pages : 193
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Book Description
This contributed volume gives access to semiotic researches adopting a quantitative stance. European semiotics is traditionally based on immanent methodologies: meaning is seen as an autonomous dimension of human existence, whose laws can be investigated via purely qualitative analytical and reflexive analysis. Today, researches crossing disciplinary boundaries reveal the limitations of such an homogeneous practice. In particular, two families of quantitative research strategies can be identified. On the one hand, researchers wish to naturalize meaning, by making semiotic results interact with those coming from Neurophysiological and psychological sciences. On the other hand, statistical and computational tools are adopted to work on linguistic and multimedia corpora. The book acts to put the two approaches into dialogue.
Author: Umberto Eco
Publisher: Indiana University Press
ISBN: 9780253208699
Category : Literary Criticism
Languages : en
Pages : 316
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Book Description
Presents four theories describing the limits of literary interpretation, challenging "the cancer of uncontrolled interpretation" that diminishes the meaning and the basis of communication. -- Back cover.
Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 1350064181
Category : Language Arts & Disciplines
Languages : en
Pages : 311
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Book Description
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Author: Laura R. Oswald
Publisher: OUP Oxford
ISBN: 019164790X
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.
