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Author: Robert Ian Vere Hodge
Publisher: Cornell University Press
ISBN: 9780801495151
Category : Language Arts & Disciplines
Languages : en
Pages : 300
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Book Description
A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.
Author: Robert Ian Vere Hodge
Publisher: Cornell University Press
ISBN: 9780801495151
Category : Language Arts & Disciplines
Languages : en
Pages : 300
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Book Description
A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.
Author: Paul Cobley
Publisher:
ISBN: 9781848311855
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
Unique graphic introductions to big ideas and thinkers, written by experts in the field.
Author: Winfried Noth
Publisher: Indiana University Press
ISBN: 9780253209597
Category : Language Arts & Disciplines
Languages : en
Pages : 600
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Book Description
History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.
Author: Daniel Chandler
Publisher: Routledge
ISBN: 1134324766
Category : Literary Criticism
Languages : en
Pages : 279
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Book Description
This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.
Author: Crystal L. Downing
Publisher: InterVarsity Press
ISBN: 083086685X
Category : Religion
Languages : en
Pages : 342
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Book Description
Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history and the academy, Downing shows you how signs work and how sensitivity to their dynamics can make or break an attempt to communicate truth.
Author: Jørgen Dines Johansen
Publisher: Routledge
ISBN: 1134505787
Category : Language Arts & Disciplines
Languages : en
Pages : 264
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Book Description
Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does. Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.
Author: Robert Scholes
Publisher: Yale University Press
ISBN: 9780300030938
Category : Language Arts & Disciplines
Languages : en
Pages : 182
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Book Description
The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete vocabulary manage to combine into a breezily informative American confection.-Terence Hawkes, Times Literary Supplement
Author: Martin Krampen
Publisher: Springer Science & Business Media
ISBN: 1475797001
Category : Psychology
Languages : en
Pages : 279
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Book Description
This book is designed to usher the reader into the realm of semiotic studies. It analyzes the most important approaches to semiotics as they have developed over the last hundred years out of philosophy, linguistics, psychology, and biology. As a science of sign processes, semiotics investigates all types of com munication and information exchange among human beings, animals, plants, internal systems of organisms, and machines. Thus it encompasses most of the subject areas of the arts and the social sciences, as well as those of biology and medicine. Semiotic inquiry into the conditions, functions, and structures of sign processes is older than anyone scientific discipline. As a result, it is able to make the underlying unity of these disciplines apparent once again without impairing their function as specializations. Semiotics is, above all, research into the theoretical foundations of sign oriented disciplines: that is, it is General Semiotics. Under the name of Zei chenlehre, it has been pursued in the German-speaking countries since the age of the Enlightenment. During the nineteenth century, the systematic inquiry into the functioning of signs was superseded by historical investigations into the origins of signs. This opposition was overcome in the first half of the twentieth century by American Semiotic as well as by various directions of European structuralism working in the tradition of Semiology. Present-day General Semiot ics builds on all these developments.
Author: Laura R. Oswald
Publisher: OUP Oxford
ISBN: 019164790X
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.
Author: Terence Hawkes
Publisher: Univ of California Press
ISBN: 9780520034228
Category : Literary Criticism
Languages : en
Pages : 196
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Book Description
"This guide discusses the nature and development of structuralism and semiotics, calling for a new critical awareness of the ways in which we communicate and drawing attention to their implications for our society. Published in 1977 as the first volume in the New Accents series, Structuralism and Semiotics made crucial debates in critical theory accessible to those with no prior knowledge of the field, thus enacting its own small revolution. Since then a generation of readers has used the book as an entry not only into structuralism and semiotics, but into the wide range of cultural and critical theories underpinned by these approaches." "Structuralism and Semiotics remains the clearest introduction to some of the most important topics in modern critical theory. An afterword and fresh suggestions for further reading ensure that this new edition will become, like its predecessor, the essential starting point for anyone new to the field."--BOOK JACKET.
