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Author: Howard L. Shenson
Publisher: Wiley
ISBN: 9780471527091
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
Author: Howard L. Shenson
Publisher: Wiley
ISBN: 9780471527091
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
Author: Martin Heidegger
Publisher: Indiana University Press
ISBN: 0253008956
Category : Philosophy
Languages : en
Pages : 139
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Book Description
The philosopher presents a stimulating overview of his work, its intellectual roots, and its relationship to the work of other twentieth century thinkers. In Four Seminars, Heidegger reviews the entire trajectory of his thought and offers unique perspectives on fundamental aspects of his work. First published in French in 1976, these seminars were translated into German with Heidegger’s approval and reissued in 1986 as part of his Gesamtausgabe, volume 15. Topics considered include the Greek understanding of presence, the ontological difference, the notion of system in German Idealism, the power of naming, the problem of technology, danger, and the event. Heidegger’s engagements with his philosophical forebears—Parmenides, Heraclitus, Kant, and Hegel—continue in surprising dialogues with his contemporaries—Husserl, Marx, and Wittgenstein. While providing important insights into how Heidegger conducted his lectures, these seminars show him in his maturity, reflecting back on his philosophical path.
Author: D.J. Newman
Publisher: Springer Science & Business Media
ISBN: 1461382149
Category : Mathematics
Languages : en
Pages : 118
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Book Description
There was once a bumper sticker that read, "Remember the good old days when air was clean and sex was dirty?" Indeed, some of us are old enough to remember not only those good old days, but even the days when Math was/un(!), not the ponderous THEOREM, PROOF, THEOREM, PROOF, . . . , but the whimsical, "I've got a good prob lem. " Why did the mood change? What misguided educational philoso phy transformed graduate mathematics from a passionate activity to a form of passive scholarship? In less sentimental terms, why have the graduate schools dropped the Problem Seminar? We therefore offer "A Problem Seminar" to those students who haven't enjoyed the fun and games of problem solving. CONTENTS Preface v Format I Problems 3 Estimation Theory 11 Generating Functions 17 Limits of Integrals 19 Expectations 21 Prime Factors 23 Category Arguments 25 Convexity 27 Hints 29 Solutions 41 FORMAT This book has three parts: first, the list of problems, briefly punctuated by some descriptive pages; second, a list of hints, which are merely meant as words to the (very) wise; and third, the (almost) complete solutions. Thus, the problems can be viewed on any of three levels: as somewhat difficult challenges (without the hints), as more routine problems (with the hints), or as a textbook on "how to solve it" (when the solutions are read). Of course it is our hope that the book can be enjoyed on any of these three levels.
Author: Jacques Lacan
Publisher: W. W. Norton & Company
ISBN: 9780393306972
Category : Psychology
Languages : en
Pages : 332
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Book Description
A complete translation of the seminar that Jacques Lacan gave in the course of a year's teaching within the training programme of the Société Française de Psychanalyse.
Author: Martin Heidegger
Publisher: Northwestern University Press
ISBN: 9780810118324
Category : Biography & Autobiography
Languages : en
Pages : 408
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Book Description
Long awaited and eagerly anticipated, this remarkable volume allows English-speaking readers to experience a profound dialogue between the German philosopher Martin Heidegger and the Swiss psychiatrist Medard Boss. A product of their long friendship, Zollikon Seminars: Protocols-Conversations-Letters chronicles an extraordinary exchange of ideas. Heidegger strove to transcend the bounds of philosophy while Boss and his colleagues in the scientific community sought to better understand their patients and their world. Boss approached Heidegger during World War II asking for help in reflective thinking on the nature of Heidegger's work. A correspondence ensued, followed by visits that soon became annual two-week meetings in Boss's home in Zollikon, Switzerland. The protocols from these seminars, recorded by Boss and reviewed, corrected, and supplemented by Heidegger himself, make up one part of this volume. They are augmented by Boss's record of the conversations he had with Heidegger in the days between seminars and by excerpts from the hundreds of letters that Heidegger wrote to Boss between 1947 and 1971. For the first time, Heidegger makes the fundamental ideas of his philosophy accessible to nonphilosophers. Heidegger confronts certain philosophical/psychological theories, including Freudian psychoanalysis, Ludwig Binswanger's and Boss's forms of Dasein (existential) psychoanalysis, and Indian philosophy that he has never previously addressed. The lectures, correspondence, and conversations span twenty-five years, offering an ongoing view of Heidegger's career and philosophical development. A richly detailed picture of one of the century's great philosophers, Zollikon Seminars is the best and clearest introduction to Heidegger's philosophy available.
Author: Leah Dickerman
Publisher: Distributed Art Publishers (DAP)
ISBN:
Category : Art
Languages : en
Pages : 330
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Book Description
Includes 12 illustrated essays, these case studies on artists and concepts present Dada as a coherent movement with a set of operating principles.
Author: Susan R. Fiksdal
Publisher: Routledge
ISBN: 1135037264
Category : Education
Languages : en
Pages : 177
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Book Description
A Guide to Teaching Effective Seminars provides college and university faculty with a new approach to thinking about their teaching and helps them develop a deeper understanding of conversation itself. Seminars often inspire collaborative learning and produce rich educational environments, yet even experienced faculty find these conversations can range in quality. A Guide to Teaching Effective Seminars addresses this challenge by presenting a sociolinguistic perspective on seminars and providing instructors with best practices to manage successful seminars. Grounded in research, data, and her own deep experience teaching seminars, author Susan Fiksdal reveals ways students negotiate perspectives on reading, on conversation, and on social identities and power. By giving readers an appreciation of the discourse of seminars, the book helps to undermine stereotypes about language and people, increase civility, reduce misunderstandings, and foster tolerance for new ideas and diverse ways of expressing them. This important resource is for faculty members at all levels of experience and in every discipline who want practical advice about facilitating effective seminars. Special Features: Each chapter explores a key aspect of conversation with examples from a wide range of seminars across disciplines. Transcripts from videotaped seminars showcase authentic conversations and negotiations between students. End-of-chapter best practices promote critical thinking and collaboration. A companion website features video clips of the transcripts in the book and additional resources.
Author:
Publisher:
ISBN:
Category : College teachers
Languages : en
Pages : 36
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Book Description
Author:
Publisher:
ISBN:
Category : College teachers
Languages : en
Pages : 36
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Book Description
Author:
Publisher:
ISBN:
Category : Teachers
Languages : en
Pages : 44
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Book Description
