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Author: Harry Beckwith
Publisher: Balance
ISBN: 0759572860
Category : Self-Help
Languages : en
Pages : 190
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Book Description
In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
Author: Harry Beckwith
Publisher: Balance
ISBN: 0759572860
Category : Self-Help
Languages : en
Pages : 190
Get Book Here
Book Description
In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
Author: Russell Johnston
Publisher: University of Toronto Press
ISBN: 1442613076
Category : History
Languages : en
Pages : 364
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Book Description
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Author: Adam Riccoboni
Publisher: Penguin
ISBN: 1101601353
Category : Self-Help
Languages : en
Pages : 194
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Book Description
Set yourself apart from the crowd! In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom—where the interview itself is the pitch, and the product you're selling is yourself. The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people—from Mark Zuckerberg to Warren Buffett—have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy-to-use, ten-step process, this book will assist you in: • Developing more confidence • Swiftly recovering from challenging setbacks • Taking control by letting go of anxiety • Networking not just for business, but for pleasure • Conversing comfortably on topics that may be a bit out of your reach • Succeeding in areas you never previously considered by moving out of your comfort zone • Creating lasting, genuine connections with others • And much more! In short, this book will make you a pro at selling your most important asset—yourself!
Author: Adam Riccoboni
Publisher: TarcherPerigee
ISBN: 0399160337
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
"Originally published in the United Kingdom as Buy Me! by Michael O'Mara Books Limited in 2011."
Author: Gina Hernez-Broome
Publisher: Center for Creative Leadership
ISBN: 1604917350
Category : Business & Economics
Languages : en
Pages : 34
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Book Description
Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion-the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.
Author: John Beyers McDermott
Publisher: Lulu.com
ISBN: 1920315810
Category : Sales personnel
Languages : en
Pages : 151
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Book Description
Author: Tom O'Neil
Publisher: New Holland Australia(AU)
ISBN: 9781869663261
Category : Career development
Languages : en
Pages : 0
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Book Description
Selling yourself to employers -- Developing your resume and cover letter -- Interviewing basics and techniques -- Effectively negotiating your salary -- Being proactive.
Author: James T. Mangan
Publisher:
ISBN: 9781639231324
Category :
Languages : en
Pages : 320
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Book Description
A revised and enlarged edition of a book that after many printings is recognized as a self-achievement classic. It has been called " the equal of 10 college educations". " the most inspiring book I've ever read," and "sheer magic... must reading for every 'get-a-header'!" James T. Mangan was a famous eccentric, public relations man and best-selling author on self-help topics.
Author: James Borg
Publisher: Butterworth-Heinemann
ISBN: 1483193101
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
The Inner Game of Selling...Yourself: Mind-Bending Ways to Achieve Results in Business offers tips on the art of successful selling not only for professional salespeople but also for anyone in business who wants to effectively get their viewpoint or message accepted. It argues that salesmanship requires no special skills but just draws upon a few basic personal qualities by "putting yourself into selling". Comprised of 12 chapters, this book begins with an overview of salesmanship as an art, focusing on selling as essentially about appealing to human nature. The reader is then introduced to three important techniques of persuasion that enable anyone to strike a chord in the mind of the other(s) and so an idea is accepted: empathy, sincerity, and perspicacity. The importance of questioning and listening in getting inside the mind of someone, as well as holding the audience's attention, is also emphasized. Subsequent chapters explain the importance of a good memory for a person in business who wants to sell himself/herself; the use of the telephone to communicate with potential clients; types of clients; four stereotypical salespeople; the process of negotiation; and the power of words in selling. The final chapter describes the fortunes of a sales manager, first to show how not to do it and then to demonstrate the art of successful selling. This monograph is intended for those in business who wish to know how to sell themselves and how to be able to read people.
Author:
Publisher: Pelican Publishing
ISBN: 9781455611836
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
"Selling Yourself to Others contains 100 percent selling power! There's not an ounce of fluff in the book. Once you learn how to read and understand your client's core desires you will transform yourself and your selling team into superstars. This is the book we have been waiting for!" --Dan Yaman, president of EventThink At last, cutting-edge advice from two leading figures in the field of sales psychology! Selling Yourself to Others demonstrates how to identify prospective customers and communicate with them so effectively that a sale is virtually guaranteed. Kevin Hogan and William Horton cover all aspects of verbal and nonverbal communication, including building rapport, reading body language, calibrating oneself to the customer's needs, and installing "anchors" to inspire a customer's desire to buy. Effective communication is the most important tool to successful sales, but just listening to the customer is no longer enough. Selling Yourself to Others creates a new twenty-first-century sales model.
